融安金桔
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3.6亿元签约额!融安金桔“闯”湾区,日月贝为之点亮
Nan Fang Du Shi Bao· 2025-11-08 15:10
Group 1 - The core event was the successful hosting of the 2025 Guangdong-Guangxi Cooperation Promotion Conference for Rong'an Kumquat in Zhuhai, with a total signing amount of 360 million yuan, involving 18 purchasing enterprises from the Guangdong-Hong Kong-Macao Greater Bay Area and 10 leading kumquat enterprises from Rong'an [1] - Rong'an, known as the "Hometown of Kumquat in China," has a kumquat planting area of 231,000 acres, with an expected total output of 287,000 tons by 2025, and the total industrial chain output value approaching 10 billion yuan [5][7] - The brand value of "Rong'an Kumquat" has been steadily increasing, reaching 6.52 billion yuan in 2025, ranking 53rd in the top 100 geographical indication brand values [7] Group 2 - To enhance the sales and distribution chain, Rong'an has developed e-commerce capabilities, establishing a pre-processing and sorting center with a daily processing capacity exceeding 5 million pounds, and over 800,000 e-commerce standard items, with delivery to Greater Bay Area customers in as fast as two hours [9] - The promotion conference marks a significant step for Rong'an Kumquat to enter the Greater Bay Area market and represents a practical example of the transition from "blood transfusion" to "blood production" in the Guangdong-Guangxi cooperation [10] - Rong'an is actively promoting the integration of "kumquat + cultural tourism," aiming to create the "Chinese Kumquat Town · Water Charm Rong'an" cultural tourism brand, with plans to hold the 16th Kumquat Cultural Tourism Festival in early December [9]
抢“鲜”上市!融安金桔2025年营销季火热开启
Nan Fang Nong Cun Bao· 2025-11-08 10:34
Core Viewpoint - The launch of "融安金桔" (Rongan Kumquat) marks a significant step in promoting regional agricultural collaboration between Guangxi and Guangdong, aiming to enhance the brand's market presence and economic impact in the Guangdong-Hong Kong-Macao Greater Bay Area [3][5][53]. Group 1: Product Launch and Market Expansion - The "融安金桔" officially launched in the Greater Bay Area, delivering high-quality kumquats to consumers [3][4]. - The brand value of "融安金桔" reached 6.52 billion yuan in 2025, an increase of 600 million yuan from the previous year, ranking 53rd in the national geographical indication brand value list, up 11 places [23][24]. - The planting area for "融安金桔" is projected to reach 231,000 acres in 2025, with an estimated total output of 287,000 tons and a direct output value of approximately 5.6 billion yuan [27]. Group 2: Regional Collaboration and Economic Impact - Since the establishment of the partnership between Guangdong Suixi County and Guangxi Rongan County in 2017, a total of 338 million yuan has been invested in various support initiatives, focusing on industrial and consumption assistance [30][31]. - The collaboration has led to the establishment of a modern agricultural industrial park and the introduction of five kumquat deep processing enterprises, generating over 200 million yuan in annual sales [33][35]. - Rongan County has implemented 15 supportive policies for investors, resulting in the establishment of 10 new enterprises with an investment of 502 million yuan in 2025 [36][37]. Group 3: Quality and Recognition - "融安金桔" is recognized as a rare "three-in-one" geographical indication product, having received multiple national certifications and successfully entered international markets [20][22]. - The county's kumquat industry is a key pillar for rural revitalization, exemplified by the model of "half an acre of kumquats helps poverty alleviation" [15][16]. - The local government is actively promoting the integration of the kumquat industry with cultural tourism, enhancing the brand's influence and market reach [46][49].
金桔之夜闪耀珠海!融安金桔大湾区推介会即将甜蜜启幕
Nan Fang Nong Cun Bao· 2025-11-05 06:33
Core Viewpoint - The upcoming promotional event for the Rong'an Kumquat in the Guangdong-Hong Kong-Macao Greater Bay Area is set to enhance the brand's visibility and market reach, showcasing the fruit's quality and the region's agricultural development [2][3][4]. Group 1: Event Details - The Rong'an Kumquat promotional event will take place on November 8 in Zhuhai, marking the third consecutive year the kumquat has been promoted in the Greater Bay Area [3][4][5]. - Zhuhai is the third city to host the promotional event, following Guangzhou and Shenzhen, highlighting its strategic importance in connecting the region [5][11]. Group 2: Agricultural Development - Rong'an County, known as the "Hometown of Kumquat" in China, has a kumquat cultivation history of nearly 300 years and has developed several superior varieties in recent years [8][9]. - The total planting area for kumquats in Rong'an County reached 226,000 acres in 2024, with a total output of 270,000 tons, contributing to a total industrial output value of nearly 10 billion yuan [22]. Group 3: Economic Impact - The collaboration between Guangdong and Guangxi has invested 73.96 million yuan to optimize the entire kumquat industry chain, leading to the development of over 20 deep-processing products with sales exceeding 200 million yuan [15][16]. - The kumquat brand value has risen to 5.921 billion yuan, making it the geographical indication brand with the largest increase in Guangxi [21]. Group 4: Event Highlights - The promotional event will feature various activities, including a national launch press conference for the kumquat, cultural performances, and interactive experiences to engage the public [25][28][32]. - A themed market titled "Kumquat Aroma Bay Area · Sweet Storm" will be set up, showcasing kumquat products and deep-processing items from leading enterprises and cooperatives [33][35]. Group 5: Marketing Strategies - The event will include a drone show titled "Kumquat Night," which will create visual displays in the sky to promote the kumquat brand [37][41]. - The marketing campaign will leverage media resources from both provinces to enhance the brand's exposure and influence across the Greater Bay Area [43].
今年前9个月,东西部协作助农帮销超980亿元
Nan Fang Nong Cun Bao· 2025-11-03 07:05
Core Insights - The collaboration between eastern and western regions in China has facilitated the sale of agricultural products exceeding 98 billion yuan in the first nine months of this year [7][8] - A series of activities aimed at promoting consumption, employment, and the integration of agriculture, culture, and tourism were held in Hangzhou, Zhejiang Province [2][3] - The initiative has successfully connected agricultural production and sales entities, vocational schools, and labor brands, enhancing employment opportunities for rural labor [4][5][12] Group 1 - The eastern and western collaboration has led to the procurement and sales of agricultural products from impoverished areas amounting to 98.78 billion yuan, creating jobs for 847,000 rural workers [8] - A total of 17 unique rural tourism routes have generated online sales of 160 million yuan [8][9] - Guangdong has purchased and assisted in selling agricultural and handicraft products from Guangxi worth 2.3177 million yuan, fostering 49 specialty product categories [14][15] Group 2 - The "4+" model initiated between Guangdong and Guizhou has facilitated the transfer of over 400,000 rural workers, with 58,000 people employed [19][20] - From 2021 to 2025, Guangdong aims to assist in selling 95.09 billion yuan worth of Guizhou's agricultural products [21] - Recent activities have resulted in agreements between 152 companies from Guangdong and Guizhou, achieving a sales connection amounting to 1.501 billion yuan [24]
瞭望·治国理政纪事丨做好现代特色农业大文章
Xin Hua Wang· 2025-10-25 01:18
Core Insights - The development of modern characteristic agriculture in Guangxi is emphasized by the government, focusing on agricultural technology innovation, high-quality product development, and the establishment of agricultural industry clusters to enhance competitiveness and efficiency [1][4][5]. Group 1: Agricultural Development Initiatives - In December 2021, the Ministry of Agriculture and Rural Affairs signed a cooperation framework agreement with Guangxi to promote high-quality modern characteristic agriculture from 2021 to 2025, focusing on six key areas [1][5]. - By the end of 2024, Guangxi has recognized 641 "Gui" agricultural brands, with a total output value exceeding 160 billion yuan and a brand value surpassing 500 billion yuan [2][10]. - Guangxi has built 4,873 cold storage facilities since 2020, significantly improving the freshness and storage capacity of fruits and vegetables, leading to an average premium of about 25% for fresh agricultural products [2][15]. Group 2: Agricultural Production and Standards - Guangxi is a major producer of various agricultural products, with significant contributions to national production, including 60% of the world's jasmine flowers and 1/7 of the country's fruits [3][24]. - The region has established 50 standards for agricultural production and processing that are recognized by ASEAN countries, enhancing international cooperation [3][24]. Group 3: Financial and Technological Support - Guangxi has implemented innovative financial models to support modern facility agriculture, including collateral loans for livestock and agricultural facilities, easing financing difficulties for small farmers [13][14]. - The total output value of facility agriculture in Guangxi exceeded 280 billion yuan in 2024, with a year-on-year growth of 12% [14]. Group 4: Talent Development and New Farmers - The total number of practical agricultural talents in Guangxi has surpassed 1 million, with over 2,800 modern young farmers and 3,200 agricultural managers trained [2][21]. - The region is focusing on cultivating "new farmers" who are skilled in modern agricultural practices and technologies, enhancing the overall agricultural workforce [19][21]. Group 5: International Cooperation and Market Expansion - Guangxi is enhancing agricultural cooperation with ASEAN countries, with agricultural product imports and exports exceeding 30 billion yuan in 2024, a growth of 10.5% from the previous year [24][25]. - The region is actively promoting its agricultural products internationally, with significant export increases for specific products like the "Gui" brand fruits [23][24].
广西新增地理标志产品155个
Guang Xi Ri Bao· 2025-10-23 02:47
Core Viewpoint - The National Intellectual Property Administration has recognized and implemented protection for 1,409 products as geographical indication products, with Guangxi ranking third in the number of recognized products and sixth in the number of approved operating entities [1] Group 1: Geographical Indication Products - Guangxi has received recognition and protection for 155 geographical indication products, including famous fruits and teas such as Lingshan Lychee, Nanning Dragon Fruit, and Guilin Osmanthus Tea [1] - The recognized products also include local specialty poultry, aquatic products, grains, and vegetables, such as Qinzhou Sea Duck Eggs and Donglan Black Rice [1] - Guangxi has a total of 244 geographical indication products, covering various advantageous categories including fruits, teas, grains, and medicinal materials [1] Group 2: Approved Operating Entities - A total of 8,937 operating entities have been approved to use geographical indication special signs, with Guangxi having 675 approved entities [1] - Four geographical indication products from Guangxi achieved a "zero breakthrough" in the approval of operating entities, indicating significant progress in product recognition [1] - The successful inclusion of the "Crispy Honey Kumquat" variety into the protection scope marks a shift from fragmented protection to comprehensive category protection [1]
南农晨读 | 风吹稻浪
Nan Fang Nong Cun Bao· 2025-10-18 01:03
Group 1 - The integration of agriculture, culture, and tourism is being promoted in Guangdong's counties, creating new development momentum for towns and villages [3][4][6] - Local councils are actively engaging in initiatives to enhance cultural brands and attract tourism, with significant visitor numbers and revenue reported, such as over 50 million visitors and more than 300 million yuan in tourism income [6][7] - The Guangdong provincial government is focusing on high-quality development in the forestry industry, aiming to transform ecological advantages into developmental benefits and improve livelihoods [8][10][12] Group 2 - New regulations for managing consumer assistance products in Guangdong have been introduced, aiming to facilitate the entry of these products into the Greater Bay Area market and promote rural economic growth [14][15][16] - The regulations will take effect from November 1, 2025, and will be in place for five years, emphasizing the importance of structured management in supporting rural revitalization [17] Group 3 - A marine economy event was held in Yantian to discuss high-quality development in the marine industry, aligning with national strategies and local initiatives [19][21][28] - The event focused on identifying new trends, opportunities, and challenges in the marine industry, with participation from experts and industry representatives [26][27] Group 4 - The Shoujia Agricultural Cooperative in Guangning County has achieved an annual output value exceeding 20 million yuan through innovative mobile technology for managing poultry farming [29][30][31] - The cooperative utilizes IoT sensors to monitor various environmental parameters, enhancing operational efficiency and productivity [31]
慢养一整年,只为这颗甜!融安金桔将于11月8日正式上市
Nan Fang Nong Cun Bao· 2025-10-17 02:33
Core Viewpoint - The official launch date for "Rongan Kumquat" is set for November 8, 2025, marking the ninth consecutive year of standardized market practices to protect brand reputation and ensure market order [4][6][39]. Group 1: Industry Background - Rongan County, known as the "Hometown of Kumquat" in China, has a kumquat cultivation history of nearly 300 years and is one of the main production areas in the country [10][12]. - The county has been recognized as one of the "Top 30 Citrus Production Counties" in China and has played a significant role in drafting national standards for kumquat [13][14]. Group 2: Product Recognition and Market Performance - "Rongan Kumquat" has received multiple accolades for its quality, including national geographical indication certification and recognition as a national green food A-level product [16][17]. - In 2025, the brand value of "Rongan Kumquat" reached 6.52 billion yuan, an increase of 600 million yuan from the previous year, and it ranked 53rd in the top 100 geographical indication brands, improving by 11 places [19][20]. Group 3: Production and Economic Impact - The kumquat planting area in Rongan County reached 231,000 acres in 2025, with an expected total output of 287,000 tons and a production value of approximately 5.6 billion yuan, contributing to an overall industry value nearing 10 billion yuan [22][23]. - The kumquat industry has become a significant source of income for over 100,000 people in the county, with an average income of over 15,000 yuan per person, showcasing a successful model for poverty alleviation and rural revitalization [31][32]. Group 4: E-commerce and Market Development - Rongan County has been actively developing its e-commerce sector to enhance the sales and distribution of kumquats, establishing a trading market and various modern logistics facilities to streamline operations [34][35][36]. - The county's e-commerce initiatives have enabled rapid processing and delivery, with capabilities to handle over 5 million pounds daily and achieve delivery within two hours of order placement [36][38]. Group 5: Future Outlook - The announcement of the launch date for "Rongan Kumquat" emphasizes the county's commitment to high-quality development across the entire kumquat industry chain and aims to enhance the brand's visibility and reputation [39][40].
来南宁为壮乡农业打call !2025年广西国际农业博览会定档11月6日至9日
Nan Fang Nong Cun Bao· 2025-10-16 08:04
Core Viewpoint - The 2025 Guangxi International Agricultural Expo is scheduled to take place from November 6 to 9 in Nanning, focusing on promoting agricultural development and showcasing local products [2][3][52]. Group 1: Event Details - The expo will last for four days and will emphasize themes such as "integrated development, circular convenience, new quality empowerment, and rural revitalization" [3][4]. - It aims to facilitate precise matching of agricultural product sales, support import and export trade, and promote new agricultural technologies [4][5]. Group 2: Agricultural Development in Guangxi - Guangxi has been actively developing modern characteristic agriculture, establishing several key agricultural industry clusters, including sugarcane, fruits, and silkworms, which rank first in the country [8][9]. - The region has cultivated numerous "Guizhou" agricultural brands, such as Liupanshui tea, Guangxi sugar oranges, and more [10][11]. Group 3: Exhibition Highlights - The expo will prominently feature "Guizhou" brands, including fresh products like Rong'an kumquats and Tian Deng chili sauce [14][15]. - The exhibition area will cover approximately 30,000 square meters with 10 exhibition halls, showcasing national premium agricultural products and new technologies [19][21]. Group 4: Collaboration and Market Expansion - The Guangdong-Guangxi cooperation exhibition area will highlight agricultural collaboration results and products from both regions [24][25]. - The cooperation team has organized over 30 sales matching activities targeting major markets to promote Guangxi's high-quality agricultural products [36][38]. Group 5: Media and Marketing Strategy - The expo will leverage a "media+" strategy to enhance the visibility of Guangxi's agricultural brands through various online promotional activities [41][44]. - The integration of media resources aims to create a collaborative system that boosts brand value and market reach [48][50].
南农晨读 | 云上畲乡
Nan Fang Nong Cun Bao· 2025-10-12 02:30
Group 1 - Guangdong has over 85,000 ancient trees, which are being integrated into the economy through innovative mechanisms and cultural tourism [4][5][6] - The province is exploring a development model that combines ecology, industry, and culture, positioning ancient trees as key drivers for rural revitalization and economic benefits [6][7] - The initiative aims to release significant economic dividends from the "green economy" by leveraging the historical and ecological value of these ancient trees [7] Group 2 - As of the end of 2024, Guangdong's elderly population aged 60 and above is projected to reach approximately 17.89 million, accounting for 17.46% of the total population [11][12] - The elderly population is expected to exceed 20% by 2030, indicating a growing demand for elderly care services [12] Group 3 - The Guangdong-Guangxi cooperation framework has established a regular mechanism for promoting local agricultural products to the Greater Bay Area, enhancing market access for local farmers [18] - The upcoming promotional event for agricultural products from Sanjiang County is part of ongoing efforts to strengthen economic ties between the regions [15][16] Group 4 - The 2025 Agricultural Brand Boutique Cultivation Plan has selected four agricultural brands from Guangxi, including the unique varieties of Liupu taro and Tencounty powder, highlighting regional agricultural strengths [26][27][29] - The plan aims to enhance the visibility and marketability of these brands, contributing to the overall development of the agricultural sector [26][27] Group 5 - The 2025 Agricultural Brand Boutique Cultivation Plan also includes the selection of Zengcheng's silk rice as one of the nine national grain and oil regional public brands, marking a significant recognition for the region [31][32] - The inclusion of Zengcheng silk rice follows the earlier selection of Zengcheng lychee, indicating a trend of promoting local agricultural products [32][34]