Core Insights - Rong'an Kumquat has risen 11 places to rank 53rd in the "2025 China Brand Value Evaluation Information" list, with a brand value of 6.52 billion yuan, reflecting a year-on-year increase of 10.1% or 599 million yuan [3][4]. Brand Performance - The brand's ascent in the rankings is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [5]. - The kumquat industry in Rong'an is positioned as a leading industry for rural revitalization, actively exploring a "kumquat + industry" integration development model [12]. Product Development - Rong'an County has developed over 20 deep-processed products, including kumquat cakes, kumquat tea, and kumquat paste, achieving an annual production value exceeding 200 million yuan [13]. - The kumquat's quality and innovative product forms have led to sales not only in the Guangdong-Hong Kong-Macao Greater Bay Area but also expanding into national and international markets [14][15]. Economic Impact - The rise in brand value has translated into tangible income for local residents, with over 100,000 people involved in kumquat seedling cultivation, planting, and sales, and more than 40,000 individuals achieving entrepreneurship and employment [17]. - The average income per farmer from kumquat cultivation reaches 15,000 yuan, with standardized planting covering 186,000 acres and an annual output of 260,000 tons, resulting in an average output value of over 28,000 yuan per acre [18][19]. Future Goals - Rong'an Kumquat aims to achieve a brand value of 10 billion yuan, continuing to contribute to high-quality development of China's geographical indication brands and providing a replicable model for rural revitalization [21][22].