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平安消费金融深入推进金融教育宣传工作,彰显为民办实事的情怀
Sou Hu Cai Jing· 2025-09-29 12:20
Core Viewpoint - The importance of financial education in today's complex financial market is emphasized, with a focus on enhancing public financial literacy and protecting consumer rights through various initiatives by financial institutions [1][4]. Group 1: Financial Education Initiatives - Financial institutions are encouraged to make financial education a long-term and regular effort, aiming to improve the financial literacy of the public [1]. - Ping An Consumer Finance has launched a "Financial Education Month" campaign targeting three groups: the elderly, youth, and new citizens, in collaboration with various organizations [1][4]. - The company has conducted targeted financial knowledge education activities in rural areas and communities to enhance the financial fraud awareness of elderly consumers [4]. Group 2: Targeted Outreach - Ping An Consumer Finance has partnered with local police to conduct financial education activities in universities, focusing on protecting the rights of the youth [4]. - The company has organized multiple financial fraud prevention seminars for new citizens and working professionals in major urban areas [4]. Group 3: Online and Offline Integration - The company is actively expanding its financial education outreach through a combination of online and offline methods, utilizing platforms like Douyin and WeChat for broader engagement [9]. - As of June 2025, Ping An Consumer Finance has conducted over 260 financial knowledge dissemination activities, reaching more than 15 million people [9]. - The ongoing efforts aim to make financial education more accessible and relatable to consumers, ensuring that risk awareness is effectively communicated [9].
文化赋能:让金融知识“活起来”
Jing Ji Guan Cha Wang· 2025-09-28 03:56
Group 1 - The core idea of the news is the innovative approach taken by Minsheng Bank to combine traditional culture with financial education, making the dissemination of financial knowledge more engaging and effective [1][2] - The "2025 Ningxia Financial Education Promotion Week" was launched with the theme "Protecting Financial Rights and Supporting a Better Life," featuring a collaborative effort from Minsheng Bank and ten other financial institutions to create an immersive "Financial Market" [1] - The "Financial Market" included five themed areas designed to transform financial knowledge into interactive experiences, such as games and performances that educate the public on financial literacy and fraud prevention [1] Group 2 - A representative from Minsheng Bank expressed the goal of enhancing the appeal and impact of financial education through cultural empowerment and collaborative efforts, aiming to create a new model for financial education [2] - Customer feedback highlighted the warmth and attentiveness of the bank's services, indicating a strong brand reputation built on responsible service [2] - Minsheng Bank plans to continue innovating in consumer protection efforts, using the financial education week as an opportunity to enhance service quality and safeguard customers' financial interests [2]
邮储银行青岛分行:多维宣教护好“钱袋子”
Core Viewpoint - Postal Savings Bank of China Qingdao Branch is actively promoting financial education to enhance public risk prevention capabilities and create a stable financial environment through various initiatives [1][2]. Group 1: Organizational Initiatives - A special working group was established to implement targeted educational plans based on specific community needs, focusing on knowledge dissemination, risk awareness, service optimization, and integrity promotion [2]. - The bank adheres to the "three appropriateness" principle regarding financial products, channels, and customers, conducting internal training to enhance the compliance skills of frontline staff [2]. Group 2: Targeted Education for Key Groups - The bank conducted scenario-based education for different demographics, including anti-fraud initiatives for over 200 elderly individuals in community settings, and financial literacy programs in schools addressing issues like "campus loans" [3]. - In business environments, the bank provided risk alerts and educational sessions to employees of companies, enhancing their awareness of fraud and consumer rights [3]. Group 3: Rural Outreach - The bank launched a "village-to-village" financial education initiative to address the lack of financial knowledge in rural areas, utilizing village-level service stations for education and dispute resolution [4]. - A dedicated "rural lecture team" was formed to explain common rural financial risks in local dialects, making complex information more accessible [4]. Group 4: Innovative Communication Strategies - The bank is exploring immersive and interactive communication methods, such as financial short dramas on social media and risk alerts through mobile banking applications [5]. - Future plans include ongoing financial education initiatives across various community sectors to ensure the safety of public assets and contribute to the healthy development of the financial ecosystem in Qingdao [5].