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金融教育宣传周|山东工行积极开展金融集市教育宣传活动
Qi Lu Wan Bao· 2025-09-20 01:13
Core Viewpoint - The launch of the "Financial Education Promotion Week" by the National Financial Supervision Administration, the People's Bank of China, and the China Securities Regulatory Commission aims to enhance financial literacy among consumers and create a safe financial consumption environment [1]. Group 1: Financial Education Activities - Shandong Industrial and Commercial Bank (ICBC) actively participated in the financial education activities, themed "Protecting Financial Rights and Supporting a Better Life," by organizing a financial market education event [1]. - The event featured a "mobile bank car" that combined financial services and knowledge education, serving as a mobile financial knowledge promotion station [3]. - Various interactive displays and promotional boards were set up at the financial market, creating an engaging atmosphere for consumers to learn about financial knowledge [3]. Group 2: Targeted Financial Knowledge Dissemination - ICBC staff conducted diverse financial education activities, distributing brochures summarizing high-frequency financial service scenarios and common financial fraud risks for different demographic groups [5]. - The bank provided tailored education on recognizing and preventing financial fraud, including issues like telecom fraud and illegal loan intermediaries, to meet the specific needs of elderly, youth, and new citizens [5]. - Public awareness was raised regarding deceptive practices in financial promotions, encouraging consumers to engage with legitimate financial institutions for borrowing needs [5]. Group 3: Personalized Consultation and Engagement - ICBC offered personalized consultation services to address the financial needs of different customer segments, using real-life examples to educate on protecting personal financial information and making informed financial product choices [7]. - The bank organized anti-fraud themed activities, such as making anti-fraud sachets and engaging in fun games, to subtly enhance the public's awareness of fraud prevention [7]. Group 4: Commitment to Consumer Rights Protection - As a major state-owned commercial bank, ICBC prioritizes the protection of financial consumer rights, viewing the financial market event as a step towards fulfilling its social responsibility and commitment to serving the public [8]. - ICBC plans to continue its financial education initiatives, innovate promotional methods, and expand outreach channels to contribute to a safe, healthy, and orderly financial consumption environment [8].
解锁金融奥秘 助力家庭财富管理新体验 杭州银行北京上地支行成功举办“小小银行家”活动
Bei Jing Shang Bao· 2025-04-16 11:49
Group 1 - The core event "Little Bankers" financial experience activity was successfully held by Hangzhou Bank Beijing Branch in collaboration with a volunteer organization, attracting 15 new families to participate [1][4] - The event included three main activities: a cash counting skills learning area, a financial literacy game simulating investment scenarios, and a family-oriented financial planning lecture [1][4] - The activity resulted in the opening of 2 new accounts and the addition of 400,000 yuan in fixed deposits, establishing a dedicated customer community for ongoing financial education and targeted marketing [4] Group 2 - Hangzhou Bank Beijing Branch emphasized its commitment to customer needs and financial education, showcasing its strategic advantage in this area [1][4] - The bank has developed a comprehensive "online + offline" promotional system to enhance financial knowledge dissemination, including articles on its public account and regular community and campus outreach [4] - The successful execution of the "Little Bankers" event reflects the bank's responsibility in promoting financial development in the capital and its ongoing efforts to deepen inclusive finance strategies [4]