继宣布2026年整体减量后，君品习酒的动销政策和打款价动向变化再次引发市场关注。 1月26日，《每日经济新闻·将进酒》记者从习酒大商处获悉，习酒推出了春节前动销政策。照此政策， 君品习酒将在919元/瓶打款价（出厂价）基础上"随货搭赠"，经销商的拿货成本或降至不到700元/瓶。 值得注意的是，该政策持续至2月中旬，公司还将结合具体情况，推出评优奖励和销售奖励。 "（习酒）这个随货会缓解一些价格倒挂带来的压力，但现在仍然还有一点小价格倒挂。而且从另外一 个角度说，经销商需要销售的酒更多了。"林皎坦言。 第三方酒价平台显示，1月26日，53度/500ml君品习酒批发价为596元、53度/500ml窖藏1988批发价为 350元，均与1月25日持平。 《每日经济新闻·将进酒》记者也第一时间向习酒相关人员求证上述消息，对方并未就此明确回复。 多款产品赠送比例均超30% 君品习酒随货搭赠后单瓶成本降到700元以下 "（君品习酒）此前的打款价也是919元/瓶，并没有变动。（近期推出）这次政策，随货搭赠下来的确 是不到700元/瓶。2025年下半年就有随货政策了。"长期深耕白酒产业的习酒大商林皎（化名）告诉 《每日经济新闻 ...

Core Viewpoint - The white liquor market is experiencing a slight price decline ahead of the Dragon Boat Festival, with various products showing different degrees of price drops [1][2]. Price Trends - High-end liquor prices have seen notable changes, with Feitian Moutai's average selling price dropping from 2269 CNY/bottle to 2230.4 CNY/bottle, a decrease of 38.8 CNY/bottle [1]. - The price of Feitian Moutai in retail channels decreased from 2300 CNY/bottle to 2250 CNY/bottle, while prices in the billion subsidy channel fell from 2040 CNY/bottle to 1990 CNY/bottle [1]. - Guojiao 1573's latest average selling price is 946.89 CNY/bottle, down by 29.22 CNY/bottle, primarily due to online channel influences [1][2]. Market Dynamics - In the next tier of pricing, the average selling price of Shui Jing Fang Zhen Niang No. 8 decreased from 357.44 CNY/bottle to 345.22 CNY/bottle, influenced by online sales [2]. - Conversely, the average price of Jin Zhi Xi Jiu increased from 205.56 CNY/bottle to 218.63 CNY/bottle, with significant price hikes observed on platforms like JD and Tmall [2]. - Overall, among 13 popular liquor products surveyed, 9 showed a price decline, while 2 increased and 2 remained stable [2]. Seasonal Trends - May is traditionally a slow sales season for the liquor market, yet it serves as a critical marketing period for brands [4]. - Seven liquor brands launched new products in May, including collaborations and new high-end offerings [4][5]. Product Innovations - Moutai 1935 has expanded its product line, introducing a new 1.935L variant aimed at high-end gifting scenarios [5]. - Other brands, such as Luzhou Laojiao and Jiu Gui Jiu, have also released new products, focusing on cultural attributes and mid-to-high-end market segments [5].