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长安升格深蓝开路,技术开源展现央企担当
经济观察报· 2025-06-21 08:03
Core Viewpoint - Deep Blue Automotive, as a spearhead for Changan Automobile's market expansion, has achieved remarkable sales of 480,000 units within three years, showcasing a high-quality model for the evolution of Chinese new energy brands [1][2][13] Group 1: Market Position and Strategy - Deep Blue Automotive has become a leading brand in the central enterprise new energy vehicle sales rankings, driven by the "Shangri-La Plan" under Changan's "New Automobile New Ecology" strategy [2][12] - The company aims to achieve global sales of 2 million units by 2030, with a target of 35% of sales coming from overseas markets, and plans to launch 30 new models [2][7] Group 2: Technological Innovation - Deep Blue Automotive's success is attributed to its technological advancements, including the Super Range Extender technology, which allows for 1 liter of fuel to generate 3.63 kWh of electricity [3][4] - The company holds 112 patents related to electric vehicle battery safety and has received national awards for its innovations, addressing challenges in cold weather usage [4][6] Group 3: Future Development Plans - The "Smart Leading 2030" strategy will focus on enhancing core competitiveness through comprehensive development in technology, products, and services [7][12] - Deep Blue Automotive plans to invest at least 10% of its annual revenue in R&D, with a total investment exceeding 100 billion yuan before 2030 [7] Group 4: Product and Service Expansion - The company will establish a product matrix consisting of 30 new models across various categories, including sedans, SUVs, and rugged vehicles [10] - Plans include the establishment of over 2,500 order centers, 1,000 delivery centers, and 2,800 overseas outlets to enhance customer service [11]
长安升格深蓝开路,技术开源展现央企担当
Jing Ji Guan Cha Wang· 2025-06-21 07:39
Core Viewpoint - The restructuring of the China automotive market, particularly the elevation of Changan Automobile as a central enterprise, signifies a strategic move in the national automotive industry and highlights the company's role in the transition to new energy vehicles [1] Group 1: Changan Automobile and Deep Blue Automotive - Changan Automobile has been recognized as a model for central enterprise transformation into new energy, with Deep Blue Automotive playing a crucial role in this transition since its inception in 2022 [1] - Deep Blue Automotive achieved impressive sales of 480,000 units in the competitive new energy vehicle market, leading the sales rankings among central enterprises [1] - The "Shangri-La Plan" and the "Smart Lead 2030" strategy aim for global sales of 2 million units by 2030, with plans to launch 30 new models [1][4] Group 2: Technological Innovations - Deep Blue Automotive's success is attributed to its technological advancements, including the Super Range Extender technology and the Jinzhongzhao battery, which significantly enhance battery life and safety [1] - The company holds 112 key patents for electric vehicle battery safety, awarded the 2024 National Science and Technology Progress Second Prize, and has 50 patents for micro-core high-frequency pulse heating technology, which addresses cold weather challenges [2] - The "1+4" super technology system will integrate AI with various domains, enhancing competitive advantages through self-research and partnerships, notably with Huawei [6] Group 3: Strategic Planning and Market Positioning - The "Smart Lead 2030" strategy includes plans for 2,500+ domestic order centers, 1,000+ delivery centers, and 2,800+ overseas outlets to enhance customer service [7] - Deep Blue Automotive aims to establish a product matrix of 30 new models categorized into three verticals (sedans, SUVs, rugged vehicles) and three horizontals (compact, mid-size, large) to cater to diverse consumer needs [6] - The company emphasizes user feedback to continuously improve product and service experiences, demonstrating a commitment to customer satisfaction amidst market competition [7]