Core Viewpoint - The restructuring of the China automotive market, particularly the elevation of Changan Automobile as a central enterprise, signifies a strategic move in the national automotive industry and highlights the company's role in the transition to new energy vehicles [1] Group 1: Changan Automobile and Deep Blue Automotive - Changan Automobile has been recognized as a model for central enterprise transformation into new energy, with Deep Blue Automotive playing a crucial role in this transition since its inception in 2022 [1] - Deep Blue Automotive achieved impressive sales of 480,000 units in the competitive new energy vehicle market, leading the sales rankings among central enterprises [1] - The "Shangri-La Plan" and the "Smart Lead 2030" strategy aim for global sales of 2 million units by 2030, with plans to launch 30 new models [1][4] Group 2: Technological Innovations - Deep Blue Automotive's success is attributed to its technological advancements, including the Super Range Extender technology and the Jinzhongzhao battery, which significantly enhance battery life and safety [1] - The company holds 112 key patents for electric vehicle battery safety, awarded the 2024 National Science and Technology Progress Second Prize, and has 50 patents for micro-core high-frequency pulse heating technology, which addresses cold weather challenges [2] - The "1+4" super technology system will integrate AI with various domains, enhancing competitive advantages through self-research and partnerships, notably with Huawei [6] Group 3: Strategic Planning and Market Positioning - The "Smart Lead 2030" strategy includes plans for 2,500+ domestic order centers, 1,000+ delivery centers, and 2,800+ overseas outlets to enhance customer service [7] - Deep Blue Automotive aims to establish a product matrix of 30 new models categorized into three verticals (sedans, SUVs, rugged vehicles) and three horizontals (compact, mid-size, large) to cater to diverse consumer needs [6] - The company emphasizes user feedback to continuously improve product and service experiences, demonstrating a commitment to customer satisfaction amidst market competition [7]

Core Viewpoint - The Deep Blue S09 has been officially launched at the 2025 Shanghai Auto Show, targeting the mainstream large six-seat SUV market with a competitive pricing strategy and a focus on advanced features and safety [2]. Pricing and Consumer Benefits - The Deep Blue S09 offers five configurations with a price range of 239,900 to 309,900 yuan, and the first batch of consumers will enjoy seven exclusive benefits valued at over 83,000 yuan [2]. Market Positioning - The vehicle aims to compete directly with existing models like Li Auto L9 and AITO M9, positioning itself in a highly competitive segment [2]. Space and Comfort Features - The S09 features a wheelbase of 3,105 mm, providing ample space for all passengers, particularly with a third-row legroom of 860 mm and a maximum cargo capacity of 1,392 liters, catering to family camping and travel needs [6]. Technology and Entertainment - Equipped with dual 15.6-inch front screens and a 21.4-inch rear entertainment screen, the S09 includes advanced features such as headrest speakers and a temperature-controlled mobile refrigerator [7]. Safety Standards - The S09 meets the MGGG design standards and incorporates a robust safety structure with 100% high-strength steel usage, side airbags, and a comprehensive safety system [9]. Powertrain and Efficiency - The vehicle utilizes the "Original Intelligent Range Extender 2.0" technology, which claims to save approximately 20,000 yuan annually in energy costs compared to traditional fuel SUVs [9]. Marketing Strategy - The marketing slogan "Separation Fee, Deep Blue Covers It" targets competitors' user bases, while the brand strategy focuses on redefining the price and value perception in the large six-seat SUV market [9].