12月20日，在白酒行业深度调整、存量竞争与价值增长并行的新周期下，一场汇聚全国 800 余名经销商 与合作商代表的习酒 2026 年全国经销商大会成为行业关注焦点。面对2026年的重点工作，习酒不仅明 确其四大核心工作方向，更将通过 "抓融合、控供应、拓市场、塑品牌、稳价格、促增长、提效能" 七 项工作推进习酒全国化 2.0 版本。 市场分析指出， 2026 年全国经销商大会不只是对习酒 2025 年逆势突破、稳固发展基本盘的全面复盘， 更是其锚定 "十五五" 行业趋势，部署 2026 年核心任务、深化全国化 2.0 战略的关键平台，为厂商协同 迈向高质量发展凝聚起坚实共识。 经销商大会召开 12月20日，习酒 2026 年全国经销商大会在贵阳举行，来自全国各地的 800 余名经销商、合作商代表参 会。会议全面总结 2025 年营销工作成效，系统部署 2026 年重点任务，为企业营销体系升级、全国化战 略深化凝聚合作共识。 会上，习酒集团党委书记、董事长汪地强发表主题讲话，集团党委副书记、副董事长、总经理万波主持 大会。习酒集团及股份公司相关领导班子成员、外部董事，各部门及下属公司负责人参会。会议召开前 夕 ...

Core Viewpoint - The company is implementing a "Marketing 2.0" reform to enhance its marketing system, focusing on the establishment of three centers and the appropriate separation and deep integration of marketing and sales [1] Group 1: Marketing System Reform - The reform includes the establishment of three centers: Brand Promotion Center, Marketing Center, and Data Operation Center [1] - The Brand Promotion Center is responsible for overall online and offline promotional activities, consumer cultivation, and effective communication of the brand's cultural narrative [1] - The Marketing Center focuses on the sales of three major product lines: Junpin, Jiaocang, and Jinduan, integrating online, offline, and customized development efforts [1] - The Data Operation Center aims to enhance data accuracy and collection, establishing market evaluation models to support market decision-making [1] Group 2: Industry Context and Implications - The "Marketing 2.0" reform addresses industry challenges related to stock competition, responding to the company's channel pressures and brand upgrade needs [1] - The reform serves as a benchmark exploration for the liquor industry, transitioning from channel inventory pressure to precise operations [1] - Previous issues included fragmented promotion across multiple product lines and insufficient channel control, which the reform aims to resolve by integrating resources and leveraging data to tackle pricing discrepancies and sluggish sales [1]

Core Viewpoint - Guolian Aquatic Development Co., Ltd. reported a revenue of 2.582 billion yuan for the first three quarters of 2025, highlighting strategic investments and product innovations aimed at enhancing competitiveness and market presence [2][3]. Group 1: Financial Performance - The company achieved a revenue of 2.582 billion yuan in the first three quarters of 2025 [2]. - In the third quarter, Guolian received nearly 100 million yuan in strategic investment from the Marine No. 1 Fund [2]. Group 2: Strategic Investments - The Marine No. 1 Fund, a subsidiary of the Guangdong Zhanjiang Marine Ranch Industry Development Private Equity Investment Fund, invested 95 million yuan in Guomei Aquatic Food Co., Ltd., a core subsidiary of Guolian [2]. - This investment not only provides financial support but also enhances the company's risk resilience and long-term competitiveness through policy collaboration and resource integration [2]. Group 3: Product Development - Guolian is launching a new shrimp product matrix in response to increasing consumer demand for health and quality, focusing on "0 additives" and low-phosphorus products [2][3]. - The company is implementing a "321 big product strategy" and advancing automation technology to optimize production processes and improve efficiency [3]. Group 4: Market Expansion - Guolian signed a cooperation agreement with Yum China at the third China International Supply Chain Promotion Expo to shift the strategic focus of its premium tilapia products from export to the domestic market [3]. - Leveraging Yum China's extensive network of over 16,000 restaurants, Guolian aims to enhance product value and profitability by introducing deep-processed tilapia products into the domestic consumer market [3]. Group 5: Future Outlook - Guolian plans to continue focusing on the marine industry, adhering to its mission of providing healthy marine food, and driving technological innovation to build an industrial ecosystem [3].

Core Insights - Guolian Aquatic announced a revenue of 2.582 billion yuan and a net loss of approximately 800 million yuan for the first three quarters of 2025, primarily impacted by international tariff policies, weak domestic consumption, and low shrimp prices [1] - Despite short-term performance pressures, the company secured a strategic investment of nearly 100 million yuan from the Zhanjiang Ocean No.1 Industry Development Investment Fund, enhancing its operational capabilities [1][2] - The company has established a significant partnership with Yum China and received the Tmall Super Navigator Award, indicating strong market recognition of its brand and product quality [1] Strategic Investment - The Zhanjiang Ocean No.1 Industry Development Investment Fund completed a strategic investment of 95 million yuan in Guolian's core subsidiary, Guangdong Guomei Aquatic Food Co., Ltd [2] - This investment not only provides financial support but also enhances the company's risk resilience and long-term competitiveness through policy collaboration and resource integration [2] - The fund's involvement is expected to accelerate Guolian's transition to high-value products and expansion in both domestic and global markets [2] Product Innovation - In response to rising consumer demand for health and quality, Guolian has launched a revamped shrimp product matrix, emphasizing "0 additives" and low-phosphorus options [3] - The company is advancing its "321 big product strategy" and automating production processes to enhance efficiency and reduce energy consumption [3] - Initiatives like the "dark factory" concept, integrating AI and automation, reflect the company's commitment to higher standards and transparency in food production [3] Strategic Partnerships - Guolian signed a cooperation agreement with Yum China to shift the focus of its previously exported tilapia products to the domestic market [4] - Leveraging Yum China's extensive network of over 16,000 restaurants, Guolian aims to enhance the accessibility of its high-quality aquatic products to domestic consumers [4] - The collaboration is expected to increase product value and profit margins, supporting the company's recovery efforts [4] Commitment to Development - As a key player in agricultural industrialization, Guolian is enhancing product value through deep processing and global supply chain strategies, aligning with national goals for high-quality marine economic development [4] - The company is committed to providing healthy marine food and driving technological innovation to build an industry ecosystem [4] - Guolian's efforts contribute positively to regional economic development and employment stability [4]

Core Insights - The company reported a revenue of 2.582 billion yuan for the first three quarters of 2025, but faced a net loss due to international tariff policies, weak domestic consumption, and low shrimp prices [1] - Despite short-term performance pressures, the company secured a strategic investment of nearly 100 million yuan from the Zhanjiang Ocean No.1 Industry Development Investment Fund, enhancing its operational capabilities [1][2] - The company has established a significant partnership with Yum China and received the Tmall Super Navigator Award, indicating strong market recognition of its brand and products [1] Group 1: Strategic Investment - The Zhanjiang Ocean No.1 Industry Development Investment Fund completed a strategic investment of 95 million yuan in the company's core subsidiary, Guangdong Guomei Aquatic Food Co., Ltd [2] - This investment not only provides financial support but also enhances the company's risk resilience and long-term competitiveness through policy collaboration and resource integration [2] - The fund's involvement is expected to accelerate the company's transition to high-value products and expansion in both domestic and global markets [2] Group 2: Product Innovation - In response to rising consumer demand for health and quality, the company has launched a revamped shrimp product matrix, focusing on high-quality offerings [3] - The company is implementing a "321 big product strategy" and advancing automation technology to enhance production efficiency and reduce energy consumption [3] - The quality upgrade reflects a precise response to industry pain points, aiming to provide higher quality marine protein options and promote a healthier, standardized food supply chain [3] Group 3: Strategic Partnerships - The company signed a cooperation agreement with Yum China to shift the strategic focus of its previously exported tilapia products to the domestic market [4] - Leveraging Yum China's extensive network of over 16,000 restaurants, the company's premium aquatic products will more efficiently reach domestic consumers [4] - This collaboration aims to enhance product value and profit margins, supporting the company's recovery and aligning with national strategies for high-quality marine economic development [4]