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纪念金骏眉创始20周年座谈会在福建湖北两地同步举办
Zhong Guo Jing Ji Wang· 2025-04-21 08:34
Core Insights - The 20th anniversary of Jin Jun Mei was celebrated, highlighting its journey from inception to becoming a prominent brand in China's high-end black tea market [1][2] - The event emphasized the importance of innovation, quality, and rural development in the tea industry, showcasing Jin Jun Mei as a successful case of rural revitalization in Wuyi Mountain [1][3] Industry Development - Jin Jun Mei was created in 2005 by Jiang Yuanxun, filling a gap in the high-end black tea market and transitioning China's tea industry from raw material supply to brand leadership [2] - Since 2010, Fujian Zhengshan Tang Tea Co., Ltd. has expanded Jin Jun Mei's innovative techniques to 14 premium tea-producing regions across China, establishing a comprehensive industry system [2] Economic Impact - The introduction of Jin Jun Mei has significantly increased tea prices, enhancing the livelihoods of tea farmers in Wuyi Mountain and Ba Dong, with reported income increases exceeding 2 million yuan in Ba Dong within two years [3][4] - The initiative has positively impacted over 60,000 tea farmers, contributing to poverty alleviation and sustainable rural development [4] Cultural Significance - The event included discussions on the preservation of original tea culture and the promotion of local heritage, reinforcing the cultural importance of tea in the regions involved [3][4] - Jin Jun Mei is positioned as a key player in enhancing the international competitiveness of Chinese black tea, aiming to deliver the best quality tea to global consumers [4]