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浙江绍兴茅台文化体验馆开业;西凤电商多维发力奋战营销高峰;钓鱼台发布打假声明
Sou Hu Cai Jing· 2025-12-08 18:20
Group 1 - The opening of the 73rd Moutai Cultural Experience Hall in Shaoxing, Zhejiang, marks a significant step in Moutai's strategy to transform from selling liquor to selling a lifestyle [1] - The experience hall aims to integrate Moutai's culture with the local heritage of Shaoxing, enhancing customer engagement and service transformation [1] Group 2 - Xifeng E-commerce is gearing up for the upcoming sales peak during the Double Twelve and New Year Festival, focusing on online and offline integrated marketing strategies [2] - The company is participating in innovative activities such as the Haikou Music Festival and live streaming events to attract younger consumers and boost sales [2] Group 3 - Diaoyutai has issued a statement regarding counterfeit products resembling its trademark, warning consumers to purchase from official channels to avoid infringement [3] Group 4 - Jinjiu responded to rumors about its product being a "miracle water" for menstrual pain, clarifying that it is a health wine with immune-regulating properties, not a medicine [4] Group 5 - The "Harmonious Gift" box, featuring a collaboration between French champagne brand and Kuaijishan, was included in the gift list for French President Macron's visit to China [5] Group 6 - The China Light Industry Federation conducted a research visit to the historic Li Du distillery, known as the "cradle of Chinese liquor," to explore its heritage [6] Group 7 - A destruction event in Yibin, Sichuan, resulted in the disposal of 17,600 bottles of counterfeit liquor, valued at over 20 million yuan, as part of a crackdown on fake products [7] Group 8 - Luzhou Laojiao launched its customized liquor product "Junhuai Tianxia" on the Yima delivery platform, priced at 129 yuan per box (500ml), emphasizing its rich flavor and quality [8]