Core Viewpoint - The article highlights the ongoing issue of counterfeit liquor sales on e-commerce platforms, particularly focusing on the actions taken by the company Wuliangye to combat this problem and protect consumer rights [1][4]. Group 1: Company Actions Against Counterfeiting - Wuliangye provided free authentication services for 1,610 bottles of its products sold on e-commerce platforms from January to May this year, discovering 268 counterfeit bottles, which accounts for 16.65% of the total [2]. - The company has actively communicated with e-commerce platforms to identify and eliminate unauthorized sellers, resulting in the closure of 261 counterfeit shops and the removal of 6,431 infringing links [5]. - Wuliangye has warned consumers about the sale of a product called "Light Bottle Eighth Generation Wuliangye," which it has never sold, urging consumers to purchase through official channels and retain proof of purchase [6]. Group 2: Industry Context and Challenges - The white liquor industry is currently in a period of stock competition, with e-commerce platforms using low-price strategies that compromise product quality, negatively impacting consumer rights and the industry's reputation [8]. - National statistics indicate a decline in white liquor production, with a 7.8% year-on-year decrease in output from January to April 2025, and a significant drop of 13.8% in April alone [9]. - Since 2016, white liquor production has been on a downward trend, with production reaching a peak of 13.584 million kiloliters in 2016 and falling to 4.145 million kiloliters in 2024 [10]. Group 3: Market Outlook - The white liquor sector is currently undergoing an adjustment phase, influenced by policies and pricing pressures, leading to a pessimistic market sentiment [11]. - Analysts predict that the demand for white liquor will continue to stabilize, with varying performance in banquet demand and a focus on inventory management [12].

Core Viewpoint - The liquor industry, particularly the white liquor sector, is currently undergoing a deep adjustment period, with a significant impact from counterfeit products affecting consumer trust and pricing structures [1][2]. Group 1: Counterfeit Products and Consumer Trust - In the first five months of this year, the company provided authentication services for 1,610 bottles of its products sold on e-commerce platforms, discovering a counterfeit rate of 16.65%, with 268 bottles identified as fake [2][4]. - The company has issued multiple notices since November of last year regarding online counterfeit issues, indicating ongoing communication with e-commerce platforms to address these concerns [4][8]. - The emergence of counterfeit products, particularly the "light bottle eighth generation Wuliangye," has raised alarms, as the company has never sold such a product in the market [1][8]. Group 2: Actions Taken Against Counterfeiting - The company has collaborated with e-commerce platforms to shut down 261 counterfeit shops and remove 6,431 infringing links from their sites [4]. - The company has provided updated links for legitimate online purchasing channels and encourages consumers to verify the authenticity of physical stores through its official website [4][8]. - The company emphasizes the importance of obtaining invoices and proof of purchase when buying its products to safeguard consumer rights [8].