劲牌有限公司（简称"劲牌"）是一家健康产品企业，专注于保健酒、草本白酒、中药业三大健康业务。 劲牌1953年诞生于湖北省大冶市，70多年来始终坚持长期发展理念，不断探索企业可持续发展路径。 2025年，劲牌以用户为中心，全面推进用户友好、客户友好、员工友好、社会友好"四个友好"型企业建 设，实现企业与用户、客户、员工、社会共同发展的长期价值。 以用户友好为基做好产品和服务 产品包装方面，劲牌推行简约环保包装，并在包装上展示产品溯源信息和"碳足迹"。 产品定价方面，劲牌坚持践行质价相符、高性价比、明码实价的定价理念。 以客户友好为翼共同服务消费者 多年来，劲牌坚持用户友好理念，旗下所有产品和服务皆聚焦用户相关健康需求。 今年以来，劲牌积极践行用户友好，将理念变成行动—— 科技创新方面，劲牌将中药指纹图谱、科学提取两大关键技术用于生产，每年投入销售额3%以上的资 金用于产品研发和升级。 4月，劲酒将产品包装由透明玻璃瓶升级为棕色瓶，有利于酒品品质长期稳定，尽管原料成本比透明玻 璃瓶高，但更换新包装后的产品价格不变。 产品开发方面，劲牌坚持"八原则"，即用户洞察、定位清晰、价值独特、名副其实、定价合理、品质第 一、 ...

Group 1 - The core viewpoint of the articles highlights the resilience of the consumer sector in the A-share market, with the Consumption ETF (159928) showing a slight increase despite overall market adjustments [1][3] - The Consumption ETF has seen a net inflow of funds, with a total scale exceeding 12.1 billion yuan, leading its peers significantly [1] - Major stocks within the Consumption ETF, such as Moutai and Wuliangye, have shown positive performance, while some brands like Dongpeng Beverage have experienced declines [3] Group 2 - Moutai's price has stabilized after a previous decline, with the 2025 flying Moutai box price recovering to over 1900 yuan, indicating a positive market sentiment [4] - The beverage and snack sectors are identified as having structural growth opportunities, with the tea and energy drink markets showing significant potential [4][5] - The white liquor sector is expected to undergo a valuation recovery, with leading companies like Moutai and Wuliangye offering attractive dividend yields of 3.6%, 4.8%, and 5.2% respectively [8][9] Group 3 - The consumer food sector is projected to see steady demand growth in the second half of 2025, with new consumption trends continuing to thrive [7] - The focus is on high-growth segments such as healthy beverages and snacks, which are expected to maintain innovation and market vitality [7] - The overall demand for the liquor industry may remain under pressure, but leading brands are anticipated to navigate through the cycle effectively [8]

对上述抽检中发现的不合格产品，鹰潭市市场监督管理局已通知相关市场监管部门依法处置，并要求属地市场监管部门责令食品生产经营环节相关单位立即 采取查清产品流向、停止销售、下架、召回等措施控制风险，并将查实的进货渠道、产地等信息通报相关管理部门。 | 监督抽检不合格食品信息 | 生产/购 | 不合格项目║检验结果║ | 序 | 标称生产 | 标称生产 | 食品 | 规格 | 商 | 备 | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 被抽样单位名称 | 被抽样单位地址 | 号 | 企业名称 | 企业地址 | 名称 | 型号 | 标 | 进日期 | 标准值 | 注 | | | | | | 咪鲜胺和咪鲜胺锰 | 鹰潭市高新技术产业开发 | 鹰潭市高新技术产业开发区工业园区40号以南38号 | 铁棍 | 2025- | 1 / | / | / | / | / | 盐 0.738mg/kg | 05-02 | 区鲜哆多生鲜折扣店 | 路以天洁西路靠全季酒店前厅旁 ...

Core Viewpoint - The Huizhou Daya Bay Economic and Technological Development Zone Management Committee's Market Supervision Administration has conducted food safety supervision and sampling inspections, revealing that out of 150 batches tested, 3 batches were found to be non-compliant with safety standards [3]. Summary by Category Food Safety Inspection Results - A total of 150 batches of food were inspected as part of the 2025 food sampling plan, with 3 batches failing to meet safety standards [3]. - The results are being publicly disclosed in accordance with government information disclosure regulations [3]. Specific Findings - The inspection covered various food categories, including dining utensils, condiments, and processed meat products, among others [4][5][6]. - Specific products that failed included items such as flavored condiments and processed meat products, indicating potential issues in food safety compliance [4][5][6]. Regulatory Compliance - The public disclosure of inspection results aligns with the government's commitment to transparency and consumer safety in food products [3].

产业趋势研究，从中国劲酒如何实现逆势增长看年轻人消 费趋势和酒业破局 20250625 摘要 劲酒通过线上（如抖音、直播）和线下（餐饮渠道、终端店主培育）相 结合的营销策略，成功吸引年轻消费者，尤其注重饮酒的仪式感和时尚 氛围，并根据市场反馈调整产品口感。 劲酒通过终端门店反馈（每月拜访 300 家以上门店）和市场走访数据评 估营销效果，发现年轻消费者显著增加，尤其在商场和酒吧等场所，月 销量从百件增至 200 件以上，表明策略初见成效。 劲酒的宣传策略包括线上新媒体推广（朋友圈、抖音等）和线下知识营 销（培训营销代表、餐饮店活动），以及终端店主和服务员的培育，提 升产品认知度，并尝试"劲酒加冰"、"中国人的威士忌"等创新广告 语。 劲牌公司渠道结构以 B 端（零售和餐饮）为主，占比约 80%，C 端占比 约 20%。餐饮渠道是培育阵地，最终销售依赖零售终端。消费者触达方 式包括线上宣传和餐饮店推荐，以及针对年轻人配制混合饮料和概念式 营销。 Q&A 劲酒在疫情期间和之后采取了哪些措施来应对市场变化，并实现逆势增长？ 疫情期间，劲酒通过团购、社区家庭店的打造以及挖掘小区内部的买菜购物平 台等渠道，实现产品销售 ...

在消费需求个性化与行业竞争加剧的背景下，企业如何赢得消费者的长期信赖？ 2025年，劲牌公司在新春第一会上正式提出打造用户友好、客户友好、员工友好、社会友好型企业。作为企业发展的 核心驱动力，"用户友好"被置于四个友好的首位。 这是对用户价值的深刻认知，更是劲牌70多年发展积淀形成的经营哲学：企业的终极目的是通过产品和服务实现用户 的美好生活。 从企业战略、产品研发到品牌文化，劲牌始终以用户为中心，探索出一条可持续发展的路径。 持续为用户打造高质价比产品 近日，中国劲酒原透明玻璃瓶已升级成棕色瓶，全新棕色瓶可以科学保护酒体，确保酒品品质更稳定。 熟悉材料的人都知道，棕色瓶的原料成本比透明瓶高。但升级后的产品并没有涨价。 长久以来，劲牌通过系统性创新实现突破，为用户打造高质价比的极致产品，这种突破，源于企业对全产业链的深度 掌控—— 劲牌通过精心布局，实现湖北黄石清香、四川宜宾浓香及贵州茅台镇酱香"三香鼎立"的原酒基地格局。为提升存储能 力，在大冶劲牌在水一方24万吨陶缸酒库基础上，公司启动二期工程，包括10栋万吨级陶缸酒库等建设，确保原酒品 质稳定性。 同时，劲牌建设了52个中药材种植基地，确保原料道地属性。 ...