Core Viewpoint - The company, Jinpai Co., Ltd., emphasizes a sustainable development model centered around the concept of "Four Friendliness"—user-friendly, customer-friendly, employee-friendly, and socially friendly, aiming for long-term value creation for all stakeholders [1][10]. User-Friendly Initiatives - Jinpai has upgraded its product packaging from transparent glass bottles to brown bottles to enhance product quality stability, despite higher raw material costs, maintaining the same price for consumers [2]. - The company has launched a new herbal liquor product that incorporates over five patents and five herbal essences, with all spirits aged for over five years, providing a new experience for users [2]. - Jinpai invests over 3% of its annual sales revenue in product research and development, utilizing key technologies such as traditional Chinese medicine fingerprinting and scientific extraction [3]. Customer-Friendly Strategies - Jinpai has established long-term partnerships with clients, with some relationships exceeding 39 years, focusing on transparent and mutually beneficial cooperation [7]. - The company promotes "non-saturated sales" to address inventory issues, ensuring healthy stock levels and reasonable profits for distributors and end customers [7]. Employee-Friendly Practices - Jinpai provides comprehensive employee benefits, including full reimbursement for serious illness medical expenses and cash rewards for childbirth, with total employee welfare spending exceeding 160 million yuan in 2024 [8]. - The company emphasizes talent development, having trained several high-level experts and promoting continuous learning among employees through initiatives like a monthly reading program [9]. Socially Friendly Contributions - Jinpai has reduced the carbon footprint of its products by 36.5% to 48.2% through packaging upgrades and has established a comprehensive environmental management system [10]. - The company has invested nearly 900 million yuan in water supply projects and has donated 5.2 billion yuan to support education for impoverished students, demonstrating its commitment to social responsibility [10]. - Jinpai has contributed a total of 12.23 billion yuan to poverty alleviation efforts, benefiting over 5 million people, and has received multiple awards for its charitable initiatives [10].

Core Viewpoint - The company aims to build a user-friendly, customer-friendly, employee-friendly, and socially friendly enterprise, with a strong emphasis on user value as the core driver of its development [1][2]. Group 1: User-Centric Strategy - The company has consistently focused on user-centric strategies from corporate strategy to product development and brand culture, exploring a sustainable development path [2]. - The recent upgrade of the product packaging from transparent to brown glass bottles enhances the stability of the wine quality without increasing prices, showcasing the company's commitment to high-quality products at competitive prices [3][4]. Group 2: Quality and Innovation - The company maintains a systematic innovation approach, ensuring high-quality products through deep control of the entire industry chain, including the establishment of three major raw material bases [4][5]. - The company allocates over 3% of annual sales revenue to research and innovation, resulting in 27 technology awards, with 25 recognized as internationally leading or advanced [4][5]. Group 3: Health and Consumer Responsibility - The company promotes a health-conscious message through its advertising, emphasizing moderation in consumption as part of its corporate responsibility [6][7]. - The core product, Jinjiao, utilizes scientific extraction technology to maximize the retention of effective ingredients from medicinal materials, ensuring health benefits [8]. Group 4: Market Position and Brand Philosophy - The company has established itself as a leader in the Chinese health wine market, exporting to over 30 countries and regions, while promoting a health-first philosophy [9]. - The launch of the herbal white wine, which combines traditional culture with modern health concepts, marks the company's expansion into the health sector [9]. Group 5: User Experience and Service - The company emphasizes high-quality service throughout the product lifecycle, including extensive internal and external testing before product finalization [10][12]. - The new packaging initiative aims to balance environmental considerations with consumer expectations, reflecting the company's commitment to user-friendly practices [11][12]. Group 6: Long-term Commitment - The company’s mission is to enhance consumer health and quality of life through healthy products and services, reflecting its long-term commitment to user friendliness [13].