Core Viewpoint - The article highlights the development of the "Jinshi Jiao" cultural brand in Ulat Qianqi, Inner Mongolia, which promotes ethnic unity and economic growth through the integration of cultural tourism and traditional craftsmanship [1][12]. Cultural Development - The "Jinshi Jiao" brand symbolizes the deep friendship among various ethnic groups, combining traditional culture with modern creativity [3][10]. - Local artisans are utilizing national cultural symbols as core sources for creating cultural products, enhancing the appeal and relevance of traditional crafts [3][4]. - A collaborative mechanism involving government, universities, and industry associations has been established to support artisans and enhance cultural resource accessibility [3][4]. Economic Empowerment - The establishment of the "Jinshi Jiao" entrepreneurial street in July 2021 has created a platform for artisans, integrating research, production, and sales, which has improved their income stability [7][12]. - Over 90 businesses have settled in the entrepreneurial street, creating more than 450 jobs, with 48% of these positions benefiting transferred farmers and herders [7][12]. - The annual sales revenue of the entrepreneurial street is projected to exceed 20 million yuan in 2024, transforming traditional skills into economic opportunities [7][12]. Brand Promotion - The "Jinshi Jiao" brand has gained national recognition through various marketing strategies, including exhibitions and online promotions, significantly increasing its visibility [8][9]. - A cultural product competition in July 2024 showcased 2,192 entries, enhancing brand awareness and engagement with the public [9][10]. - The brand will be featured on national platforms, including LED displays in Beijing, to promote its cultural significance [9][12]. Cultural Integration - The "Jinshi Jiao" brand exemplifies the interaction and collaboration among artisans from different ethnic backgrounds, fostering mutual support and cultural exchange [10][11]. - Collaborative projects between artisans and designers have resulted in innovative products that blend diverse cultural elements, enhancing market appeal [10][11]. Future Prospects - The "Jinshi Jiao" brand encompasses over 500 products across nine categories, with sales expected to surpass 32 million yuan in 2024 [12]. - The initiative has been recognized as a key cultural industry project, aiming to standardize ethnic handicrafts and expand their market reach internationally [12][13]. - Future plans include leveraging the Gankemaodu port to promote cultural products along the Belt and Road Initiative, enhancing global cultural exchange [12][13].

Core Viewpoint - The promotion of ethnic handicrafts is essential for preserving Chinese traditional culture, enhancing income for various ethnic groups, and fostering inter-ethnic communication and integration [1] Group 1: Ethnic Handicraft Development - The National Ethnic Affairs Commission has initiated actions to cultivate and enhance ethnic handicraft brands, focusing on innovative development [1] - A promotional event themed "Craftsmanship Inheriting Ethnic Arts" was held in Yiwu, Zhejiang, showcasing the integration of various ethnic handicrafts [1] - The event highlighted the collaboration between different ethnic groups, emphasizing the cultural richness and market potential of ethnic handicrafts [1] Group 2: Innovation and Product Development - The integration of traditional techniques with modern design has led to the creation of new products, such as tea packaging that incorporates ethnic elements [2] - The "Tea Travel Integration" model in Hubei aims to connect tourism with ethnic craftsmanship, creating a cultural ecosystem that benefits all ethnic groups [2] - Various regions are developing public brands for ethnic handicrafts, focusing on small products with significant cultural meaning [2][3] Group 3: Economic Impact and Employment - The "Jinshi Jiao" brand in Inner Mongolia has developed over 500 products, creating jobs for more than 450 people and projecting sales of over 32 million yuan in 2024 [3] - The "Qilu Youli" brand in Shandong has integrated non-heritage skills and cultural elements, involving over 240 ethnic handicraft enterprises and cooperatives [5] - The "Bai Xiang Bai Se" brand in Guangxi features over 400 products, showcasing ethnic elements in various creative products sold nationwide [6] Group 4: Cultural Exchange and Global Reach - Ethnic handicrafts are increasingly participating in rural revitalization and promoting cultural exchange among different ethnic groups [7] - The "Yiweng China Handicraft" initiative has created databases to connect global designers with Chinese craftsmanship, promoting cultural products internationally [7] - The Hainan Li ethnic textile techniques have gained international recognition, with Li brocade showcased at Paris Fashion Week [8] Group 5: Future Directions and Support - The importance of ethnic handicrafts is being redefined, transitioning from mere cultural artifacts to vital components of contemporary lifestyles [3][9] - There is a call for integrating modern technology with traditional craftsmanship to develop innovative products that resonate with contemporary consumers [9] - The government's support for traditional culture is driving the revitalization and innovation of ethnic handicrafts, encouraging a new wave of creativity [9]