Core Viewpoint - The company is expected to benefit from a recovery in demand for lithium battery outdoor power equipment (OPE) products due to tariff adjustments and a potential increase in end-user demand following interest rate cuts [1][2] Group 1: Short-term Outlook - The impact of tariffs is becoming clearer, and with customer inventory depletion, a replenishment demand is anticipated [1] - The company has shown resilience in operations, with a revenue increase of 11.9% year-on-year to $912 million in the first half of 2025 [1] - The recent adjustment in tariffs, particularly the reduction of the fentanyl tax from 20% to 10%, is expected to improve revenue elasticity [1] Group 2: Long-term Growth Potential - The EGO brand, as a leading player in the lithium battery OPE sector, is well-positioned to benefit from the increasing penetration of lithium battery technology [2] - The company is actively expanding into commercial and riding-style products, as well as innovations like robotic lawn mowers and converting gas-powered equipment to electric, which could open new growth avenues [2] - Profit forecasts remain stable, with expected net profits of $148 million, $174 million, and $201 million for 2025-2027, corresponding to EPS of $0.29, $0.34, and $0.39 [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 29.35 [5][4]. Core Insights - The company is expected to benefit from overseas interest rate cuts, with clear medium to long-term growth prospects. Short-term disruptions from tariffs are becoming clearer, and a subsequent inventory replenishment demand is anticipated, which is expected to boost sales of lithium battery outdoor power equipment (OPE) products [1][2]. - The company has a strong competitive moat in the mid-to-high-end lithium battery OPE sector, with its EGO brand being a leading name in the market. The company is likely to benefit from the increasing penetration of lithium batteries and is actively expanding into commercial and riding-style products, indicating a smooth growth trajectory in the medium to long term [1][3]. Summary by Sections Short-term Outlook - The company has implemented various measures to address tariff disruptions, leading to expected revenue elasticity. Recent adjustments to tariffs, including a reduction in the fentanyl tax rate from 20% to 10%, are seen as marginal improvements. The company has shown resilience in operations, with a revenue increase of 11.9% year-on-year to USD 912 million in the first half of 2025 [2]. Long-term Growth Potential - As a leading global brand in electric tools and lithium battery OPE, EGO has been increasing its market share and deepening user recognition. The trend of rising lithium battery OPE penetration is clear, and the company is expected to maintain robust sales despite short-term disruptions. The expansion into new product lines such as commercial and riding-style products, as well as battery platform extensions, is anticipated to create new growth avenues [3]. Financial Forecast and Valuation - The report maintains its profit forecast, projecting net profits for 2025-2027 to be USD 148 million, USD 174 million, and USD 201 million, respectively. The expected earnings per share (EPS) for the same period are USD 0.29, USD 0.34, and USD 0.39. The target price is based on a 13x price-to-earnings (PE) ratio for 2025, reflecting the company's ongoing ramp-up of overseas production capacity [4][9].