Group 1 - The post-holiday travel market is experiencing a significant increase, with travelers showing a preference for high-quality experiences rather than just low prices [1][2] - Data from Ctrip indicates that air ticket prices dropped significantly after the holiday, with business class prices decreasing by 12% and economy class prices dropping nearly 20% compared to peak holiday prices [1] - The average price of air tickets for travel from October 13 to October 31 is 36% lower than during the holiday period, while hotel prices have also decreased by nearly 30% [1] Group 2 - The demographic of travelers during the off-peak season is shifting, with a notable increase in younger travelers, particularly those from the '80s and '90s, who account for over half of the market share [2][3] - The "experience return rate" is becoming a core consideration for mature travelers, indicating a shift towards a new travel culture that values comfort and relaxation [2] - Popular travel themes during the off-peak season include leisure parks, cultural tours, and autumn sightseeing, with specific tour packages seeing high demand [3]

Core Insights - The trend of "off-peak travel" is emerging as a new highlight in the local tourism market, particularly favored by elderly consumers who have more flexible schedules [1][3] - Travel agencies in Shanghai are experiencing an increase in customer footfall and inquiries, with over 70% of customers being from the "silver-haired" demographic [3] Group 1: Market Trends - Off-peak travel is becoming increasingly popular, especially among retirees and older adults [1][3] - The number of orders for "silver-haired travel" has increased by nearly 20% compared to the same period last year [3] Group 2: Pricing and Packages - A specific travel package to Xinjiang for 10 days, including round-trip flights and five-star accommodations, costs less than 10,000 yuan, which is significantly cheaper than the 14,000 yuan price during the peak summer season [3]

Core Insights - The travel market is experiencing a peak in off-peak travel opportunities as students return to school, with many online travel platforms reporting increased activity in this segment [2][5] - Ticket prices for flights during the off-peak period in September are significantly lower compared to peak travel times like the National Day holiday, with prices for flights from Shanghai to popular destinations being one-fourth to one-third of those during peak times [3][4] Group 1: Off-Peak Travel Trends - Tuniu's latest booking data indicates that off-peak travel dominates the September market, accounting for nearly 80% of travel volume, with this trend expected to continue until the week before the National Day holiday [3] - Flight prices for September 15 from Shanghai to destinations like Sanya, Urumqi, and Harbin are reported to be significantly lower than those for October 1, highlighting the price advantage of off-peak travel [3][4] - International flights are also more affordable, with round-trip tickets from Beijing to cities like Bangkok and Kuala Lumpur priced around 1000 yuan, which is about half the price of tickets for October 1 [4] Group 2: Popular Destinations and Activities - According to Meituan Travel, the top ten domestic off-peak travel destinations in September include Guizhou, Xinjiang, Sichuan, Hainan, and Yunnan, with Hainan experiencing a 58% year-on-year growth in tourism [5] - Tuniu's report shows a noticeable increase in demand for autumn-themed travel products, particularly in regions like Northeast, North China, Northwest, and Southwest, with popular destinations including Beijing, Chongqing, and Dalian [5] - Activities such as photography, hiking, cycling, and camping are gaining popularity among travelers, with specific routes in Tibet and Yunnan attracting attention [5] Group 3: Demographics of Off-Peak Travelers - Tuniu's report highlights that older adults and families with preschool children are the primary demographics for off-peak travel, with individuals aged 55 and above being particularly prominent [6] - Older travelers prefer group tours and customized travel options, which account for nearly 70% of their travel choices, favoring leisurely and nature-focused itineraries [6]

Core Insights - Recent significant drop in domestic flight prices across multiple regions in China, with some fares falling below 20% of their original prices, despite a slight rebound during the Dragon Boat Festival period [1] - The tourism market is returning to normalcy post the May Day holiday, with average hotel prices dropping by approximately 50% compared to the holiday period, and domestic flight prices decreasing by 30-40%, while international flights have seen a reduction of around 50% [1] - The concept of "off-peak travel" is gaining traction, offering high cost-performance and quality experiences, creating a win-win situation for tourists and destinations [1] Industry Trends - The period from the end of the May Day holiday to the end of June typically sees low prices for flights and hotels, significantly reducing travel costs and enhancing the experience by avoiding crowded attractions [2] - Companies are advised to tailor their offerings to different customer segments, such as developing leisure-focused products for the elderly and flexible travel options for younger demographics, while enhancing family-oriented services [2] - The shift towards off-peak travel is becoming a structural characteristic of the market, with consumers making more rational decisions regarding travel spending, prompting tourism companies to restructure their operational models and pricing strategies [3] Company Strategies - Companies like Zhongxin Tourism Group are introducing themed products that incorporate deeper experiential elements, such as city walking tours in France, to enhance customer satisfaction and destination experience [3] - The need for tourism enterprises to adopt dynamic pricing models using AI algorithms to match customer flow with resource pricing is emphasized, alongside the development of "micro-travel + deep experience" products [3]