错峰游旅游产品

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暑期旅游高峰过后“银发族”错峰游接续 旅游市场新热点不断涌现
Yang Shi Wang· 2025-09-06 10:28
记者注意到,进入九月,原本应该进入销售淡季的各家旅行社门店,到店人数和咨询量反而增加了不少,一家门店负责人告诉记者,目前,门店顾客有 超过七成来自"银发"消费者。 数据显示,相比去年同期,进入九月"银发出行"订单量增长近2成。 央视网消息:暑期过后,是错峰游的好时机。记者在上海走访发现,错峰游正成为当地旅游市场新热点, 特别受到时间相对自由的老年人的欢迎。 在上海,记者遇到了退休多年的曹阿姨,她早早来到旅行社,等着取第二天旅游的"行程单"。 曹阿姨告诉记者,这次错峰游计划去新疆,10天双飞加全程五星级酒店,总体花费不到一万元,相比暑期一万四千元的价格便宜了不少。 ...
错峰游窗口期打开:北京飞三亚机票仅需500元
Feng Huang Wang· 2025-09-06 01:22
Core Insights - The travel market is experiencing a peak in off-peak travel opportunities as students return to school, with many online travel platforms reporting increased activity in this segment [2][5] - Ticket prices for flights during the off-peak period in September are significantly lower compared to peak travel times like the National Day holiday, with prices for flights from Shanghai to popular destinations being one-fourth to one-third of those during peak times [3][4] Group 1: Off-Peak Travel Trends - Tuniu's latest booking data indicates that off-peak travel dominates the September market, accounting for nearly 80% of travel volume, with this trend expected to continue until the week before the National Day holiday [3] - Flight prices for September 15 from Shanghai to destinations like Sanya, Urumqi, and Harbin are reported to be significantly lower than those for October 1, highlighting the price advantage of off-peak travel [3][4] - International flights are also more affordable, with round-trip tickets from Beijing to cities like Bangkok and Kuala Lumpur priced around 1000 yuan, which is about half the price of tickets for October 1 [4] Group 2: Popular Destinations and Activities - According to Meituan Travel, the top ten domestic off-peak travel destinations in September include Guizhou, Xinjiang, Sichuan, Hainan, and Yunnan, with Hainan experiencing a 58% year-on-year growth in tourism [5] - Tuniu's report shows a noticeable increase in demand for autumn-themed travel products, particularly in regions like Northeast, North China, Northwest, and Southwest, with popular destinations including Beijing, Chongqing, and Dalian [5] - Activities such as photography, hiking, cycling, and camping are gaining popularity among travelers, with specific routes in Tibet and Yunnan attracting attention [5] Group 3: Demographics of Off-Peak Travelers - Tuniu's report highlights that older adults and families with preschool children are the primary demographics for off-peak travel, with individuals aged 55 and above being particularly prominent [6] - Older travelers prefer group tours and customized travel options, which account for nearly 70% of their travel choices, favoring leisurely and nature-focused itineraries [6]
多地机票价格显著回落 错峰游受青睐
Zheng Quan Ri Bao· 2025-05-29 16:09
Core Insights - Recent significant drop in domestic flight prices across multiple regions in China, with some fares falling below 20% of their original prices, despite a slight rebound during the Dragon Boat Festival period [1] - The tourism market is returning to normalcy post the May Day holiday, with average hotel prices dropping by approximately 50% compared to the holiday period, and domestic flight prices decreasing by 30-40%, while international flights have seen a reduction of around 50% [1] - The concept of "off-peak travel" is gaining traction, offering high cost-performance and quality experiences, creating a win-win situation for tourists and destinations [1] Industry Trends - The period from the end of the May Day holiday to the end of June typically sees low prices for flights and hotels, significantly reducing travel costs and enhancing the experience by avoiding crowded attractions [2] - Companies are advised to tailor their offerings to different customer segments, such as developing leisure-focused products for the elderly and flexible travel options for younger demographics, while enhancing family-oriented services [2] - The shift towards off-peak travel is becoming a structural characteristic of the market, with consumers making more rational decisions regarding travel spending, prompting tourism companies to restructure their operational models and pricing strategies [3] Company Strategies - Companies like Zhongxin Tourism Group are introducing themed products that incorporate deeper experiential elements, such as city walking tours in France, to enhance customer satisfaction and destination experience [3] - The need for tourism enterprises to adopt dynamic pricing models using AI algorithms to match customer flow with resource pricing is emphasized, alongside the development of "micro-travel + deep experience" products [3]