Core Viewpoint - The "Water Rhythm Jiangsu: Enjoying Intangible Cultural Heritage at Your Doorstep" event aims to promote local intangible cultural heritage (ICH) by making it accessible and engaging for the public, enhancing cultural consumption and community interaction [1][2][3] Group 1: Event Highlights - The event features a variety of local ICH projects, including traditional crafts and foods, showcased through static exhibitions, live demonstrations, performances, and market experiences [1][2] - Notable interactions include young participants engaging with ICH artisans, such as a girl learning to make traditional clay figurines, highlighting the significance of hands-on experiences [1] - The event has successfully attracted younger audiences, who are not only consumers but also innovators, as seen with a young artisan promoting a traditional pastry through modern design [2] Group 2: Economic Impact - The event has generated over 3 million yuan in sales from ICH markets, contributing to a total local sales boost of approximately 200 million yuan [3] - It has facilitated nearly 400 regular ICH activities across various regions, integrating ICH into modern life and meeting the growing cultural consumption demands of the public [3] - The provincial cultural and tourism department emphasizes the importance of resource integration and new scene creation to enhance public engagement with ICH [3]

Group 1 - The "Reading City" initiative combines cultural exploration with local sports events, allowing fans to experience the charm of Zhenjiang through various activities [2] - The event on September 20 involved over 200 fans from Wuxi, who engaged in immersive activities such as visiting the China Vinegar Culture Museum and tasting local delicacies [1][2] - The initiative aims to promote Zhenjiang's unique cultural heritage and modern attractions, enhancing the city's image and tourism appeal [2] Group 2 - The "Reading City" program has been successfully held on multiple match days, showcasing Zhenjiang's historical and cultural significance through guided tours and local cuisine [2] - Participants expressed satisfaction with the experience, highlighting the distinct flavors of Zhenjiang's cuisine, particularly the famous "Gua Gai Mian" and Zhenjiang vinegar [1] - The event also included educational components, such as learning about the history of the Jingkou Lifesaving Association, emphasizing community engagement and safety awareness [1]

Group 1: Festival Consumption Trends - The Dragon Boat Festival has seen a revival in consumer interest, with 45 key commercial enterprises reporting an 8.5% year-on-year increase in sales during the holiday period [1] - The combination of traditional culture and engaging experiences has led to a dual growth in foot traffic and sales in shopping complexes, particularly during the overlap with Children's Day [1] - Key retail sectors, such as gold and jewelry, experienced a significant sales increase of 31.73% year-on-year, while foot traffic in major shopping areas rose by over 15% on the festival day [1] Group 2: Sports and Dining Promotions - The Jiangsu Provincial Urban Football League, coinciding with the Dragon Boat Festival, has spurred dining activity through a "ticket root economy," offering discounts to fans at local restaurants [2] - The "ticket root discount" initiative was well-received, with monitored dining and accommodation businesses reporting a 16.4% year-on-year increase in revenue, and some local noodle shops seeing sales rise by approximately 30% [2] - Popular dining spots near attractions experienced a table turnover rate exceeding 300% during the holiday [2] Group 3: Large-Scale Consumer Activities - The "Newcomer New Year" promotional campaign targeted young consumers, offering comprehensive benefits for marriage and parenting-related purchases, leading to over 50% sales growth for participating automotive companies during the holiday [3] - The "trade-in for new" initiatives contributed to a year-on-year sales increase of 18.55% for home appliances and audio-visual equipment, and a 35.56% increase for communication devices among key retail enterprises [3]