央视网消息（新闻联播）：这个暑假，全国各地非遗场馆开展内容丰富的传统文化普及活动，让孩子们在沉浸式体验中近距离感受非遗魅力。 在中国非物质文化遗产馆内，发源自隋唐的西安鼓乐以它典雅、古朴的演奏吸引众多青少年前来欣赏。演出结束后，专家还带领孩子们体验了各类传统特色 乐器，深入讲解中国音乐的独特魅力。 暑假以来，多地非遗场馆推出"遇见非遗"、暑期非遗课堂等传统文化普及活动，古琴、昆曲等多个特色非遗项目通过讲解、展演及互动体验点亮青少年假 期。据了解，仅中国非物质文化遗产馆暑期就举办近500场展演、体验活动，日均接待观众超13000人次。 湖南省非物质文化遗产保护中心推出的"我来学手艺"体验活动，涵盖了剪纸、面塑等十余种湖南传统非遗技艺。45场体验活动，场场爆满。在长沙窑的陶瓷 体验活动中，小朋友跟随非遗传承人亲身体验这项传承千年的传统技艺。 在浙江省非物质文化遗产馆的非遗互动体验区，孩子们系着围裙专注地跟着非遗传承人学习靛青白花印染技艺。由于捆扎的松紧不同，每一块扎染作品都是 独一份儿的艺术品。暑期该馆已举办90场非遗展览、展演、体验活动，日均接待观众超5500人次。 ...

Core Viewpoint - The article highlights the rich history and cultural significance of Lian County's noodle sculpture (Mian Su) as a traditional folk art in Shanxi Province, emphasizing its intricate craftsmanship and the generational transmission of skills within families [1][16]. Group 1: Cultural Heritage - Lian County's noodle sculpture has a history of over a thousand years, serving as a medium for expressing hopes for a better life and honoring ancestors [1]. - The art form is deeply rooted in local traditions, with families creating noodle sculptures during festivals, forming a "river of noodle sculptures" in the streets [1]. Group 2: Generational Transmission - Yuan Jianhua, a national-level representative inheritor of noodle sculpture, has passed down the craft to her daughter Liu Lili, marking the sixth generation of this family tradition [3]. - Liu Lili has been learning the craft for over 20 to 30 years, blending traditional techniques with innovative designs [11]. Group 3: Artistic Development - The traditional white noodle sculptures have evolved into colorful and diverse forms, reflecting contemporary tastes and preferences [7][9]. - The family creates intricate pieces, such as a "Hundred Birds Facing the Phoenix" sculpture, which requires a full day of work to complete [9]. Group 4: Community and Social Engagement - Lian County has established a noodle sculpture street to promote cultural exchange and innovation among artists [11][12]. - Yuan Jianhua actively participates in exhibitions and educational activities, introducing the art form to a broader audience, including school children and international visitors [17][18].

Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].

Core Viewpoint - The article highlights the transformation of Xiaoyi City in Shanxi Province, focusing on its efforts to enhance tourism services and promote cultural tourism as a new path for local development [1][6]. Group 1: Tourism Development - Xiaoyi has received nearly 3,000 tourists since the launch of the "Ten Thousand People Travel Group" initiative [1] - The city aims to improve tourism service quality to facilitate its transition from a coal-based economy to a more diversified one [1][8] - During the "May Day" holiday, Xiaoyi hosted 134 events across various tourist attractions, welcoming over 700,000 visitors [9] Group 2: Cultural Integration - Local residents are actively participating in cultural tourism, creating a community atmosphere where everyone contributes to promoting local tourism [5][11] - The city has established a "rural stage" for performances, showcasing local arts such as Jin opera and traditional dances, enhancing the visitor experience [4][5] - Xiaoyi is focusing on integrating cultural heritage into tourism, allowing visitors to engage with traditional crafts like paper-cutting and tofu-making [12][16] Group 3: Infrastructure and Support - The local government is implementing measures to improve both hard and soft environments, including urban ecological enhancements and financial support for tourism businesses [7][10] - A special fund of 20 million yuan has been allocated to support the development of cultural tourism, with incentives for businesses that align with the city's tourism strategy [7] - The city is promoting overnight stays by encouraging visitors to experience local accommodations and dining, thereby boosting the local economy [7]

Group 1 - The ancient city of Xinzhou in Shanxi has a history of over 1800 years and offers immersive historical performances and local cultural activities to attract tourists during holidays [1][3] - During the holiday period, the ancient city receives over 100,000 visitors daily, with interactive performances based on the historical story of "Zhao's Orphans" being a major attraction [3][5] - The performances allow for close interaction between actors and tourists, enhancing the immersive experience of ancient market life [5] Group 2 - The ancient city features a unique "Tang Wind and Jin Rhythm" fireworks show, with a special performance involving layered lanterns that create a stunning visual display [6][8] - The architecture of the ancient city, known as "Woniu City," is notable for its traditional design, including the Xiurong Academy and Wen Temple, which reflect the historical and cultural essence of the region [10][12] - The city also hosts a non-heritage market showcasing local specialties, such as dough figurines and exquisite wood carvings, allowing visitors to engage with traditional crafts [14][16] Group 3 - The Huangguoshu Waterfall in Guizhou has upgraded its night tour experience with an immersive light show that highlights local culture and folklore [19][21] - The new show features a combination of light, music, and storytelling, enhancing the visitor experience and showcasing the natural beauty of the waterfall [23] - The Huangguoshu scenic area has introduced a new immersive performance based on "Journey to the West," utilizing modern technology to create a captivating experience for visitors [24][26] Group 4 - The historical cultural district of Xinghua Fu in Putian has a rich history dating back to the Song Dynasty and offers various cultural performances during the holiday period [29][31] - Traditional performances such as "Dragon Dance" and "Puxian Opera" are showcased, reflecting the local heritage and cultural significance of the region [32][34] - The district features well-preserved ancient architecture and offers visitors a chance to experience local delicacies and non-heritage crafts, enhancing the cultural tourism experience [35][41]