Group 1 - The article highlights the integration of traditional customs with modern life in Shandong during the Spring Festival, showcasing various cultural activities that engage the public [1][3] - Events such as the "Yellow River Grand Market" in Caozhuang Town and the cultural festival in Laiwu District feature traditional performances, food stalls, and hands-on experiences with intangible cultural heritage [3][5] - The 2026 cultural activities in Liaocheng and Ningyang aim to provide immersive experiences through folk performances, non-heritage exhibitions, and creative markets, enhancing the festive atmosphere [3][7] Group 2 - The Laiwu District's New Year market is particularly popular for its food offerings, with stalls selling traditional snacks like candied hawthorn, attracting large crowds [3][5] - The article mentions the popularity of the non-heritage experience area, where families can engage in activities like paper rubbing, creating unique New Year gifts [5][7] - The Ningyang County's cultural activities include a variety of non-heritage projects and aim to blend traditional culture with modern elements, showcasing a vibrant new spring atmosphere [7][8]

Group 1 - The core viewpoint of the article highlights the rising popularity of traditional cultural products and non-material cultural heritage (non-heritage) during the Spring Festival in Changsha, showcasing a blend of cultural and consumer experiences [1][7] - Traditional crafts such as sugar painting, dough figurines, and Hunan embroidery are integrated into modern shopping environments, attracting younger consumers and enhancing the festive atmosphere [1][3] - The "马上有喜市" non-heritage market features various traditional crafts, with local artisans showcasing their work, which has become a popular choice for consumers during the holiday season [3][5] Group 2 - The Fire Palace in Changsha has launched non-heritage gift boxes that combine local delicacies with trendy packaging, resulting in strong sales both online and offline [3][5] - The ongoing Lantern Festival at Jinggang Ancient Town features thousands of colorful lanterns and incorporates traditional crafts into its design, creating an engaging cultural experience for visitors [5][7] - The Hunan Yuhua Non-Heritage Museum is actively promoting the integration of non-heritage into modern life through various activities, aiming to meet cultural demands during the Spring Festival and enhance the market vitality of traditional culture [5][7]

Core Viewpoint - The community of Jiuli New Garden is leveraging intangible cultural heritage (ICH) to enhance the livelihoods of its residents, particularly those from disadvantaged backgrounds, by providing them with skills and opportunities to earn income through traditional crafts [1][2][3] Group 1: Community Initiatives - Jiuli New Garden community has 4,260 households, with 723 units designated as affordable housing, primarily housing low-income families and individuals with disabilities [2] - The community has established a "Cultural Garden" to formalize its cultural initiatives, with a focus on ICH education and skill development [2] - The community has organized over 100 ICH market events in the past year, engaging 2,095 residents and helping over 100 individuals acquire skills for income generation [3] Group 2: Educational Programs - The community has created a "Non-Heritage University" offering free classes taught by a team of ICH mentors, aimed at empowering residents through skill acquisition [2] - The program has expanded from a few participants to nearly 200 members, offering 28 different ICH courses, including woodblock printing, sugar painting, and grass weaving [2] - Residents have reported increased self-worth and financial benefits from participating in these classes, with one resident earning over 1,000 yuan from selling her artwork at a market [3] Group 3: Economic Impact - The community's ICH activities have successfully connected local artisans with broader markets, allowing their handmade products to reach tourist areas, schools, and commercial districts [3] - The initiative aims to develop more market-adapted products and sales channels, positioning ICH skills as a "key to prosperity" for disadvantaged residents [3]

Core Viewpoint - The "Non-Heritage Renewal: Experience 'Zheng' Happy Year" event in Zhengzhou aims to celebrate traditional culture through a market showcasing over 20 intangible cultural heritage projects, blending traditional craftsmanship with modern life [3][4]. Group 1: Event Overview - The event will take place from February 15 to 21 at the Zhengzhou Memory 1952 Oil Chemical Plant tourism and leisure street [3]. - It is organized by the Zhengzhou Cultural, Radio, Television and Tourism Bureau and hosted by the Henan Tang Palace Cultural and Creative Technology Group [3]. Group 2: Cultural Showcase - The market will feature traditional arts such as sugar painting, crystal carving, and metal engraving, allowing visitors to experience the essence of "Old Zhengzhou" [3][4]. - Visitors can taste local delicacies like Xingyang persimmon candy and Zheng sesame candy, enhancing their sensory experience [3]. Group 3: Interactive Experience - The event includes interactive activities, such as the ancient game of throwing pots, to engage visitors in traditional cultural practices [4]. - Creative photo spots themed around the Year of the Horse will be available, encouraging visitors to share their experiences and promote the beauty of national trends [4]. Group 4: Future Initiatives - The "Experience 'Zheng' Happy Year" series aims to use the Spring Festival as a platform to transition intangible cultural heritage from static displays to dynamic transmission, integrating historical memories into contemporary life [4].

Core Viewpoint - The event "Warmth on the Journey Home: 2026 Weifang Cultural and Tourism Spring Festival Activity" was held at Weifang Airport, enhancing the travel experience for passengers during the Spring Festival by showcasing local culture and providing special New Year gifts [1][4]. Group 1: Event Overview - The event was organized by the Weifang Municipal Bureau of Culture and Tourism, focusing on warmth, consumer promotion, and image exhibition [4]. - It aimed to create an immersive cultural experience at Weifang Airport, highlighting local cultural elements to enrich the travel atmosphere during the Spring Festival [4]. Group 2: Cultural Highlights - Traditional Weifang intangible cultural heritage items such as kites, Yangjiabu New Year paintings, cloth toys, and clay tigers were showcased, with artisans demonstrating their skills live [4]. - Passengers were encouraged to engage with traditional culture, enhancing their travel experience with cultural richness [4]. Group 3: Local Products and Engagement - Local specialties like Hengshengzhai pastries and clay figurines were available for one-stop shopping, allowing travelers to take home a taste of Weifang [6]. - A cultural quiz with prizes was organized, featuring questions about local attractions and intangible cultural heritage, fostering interaction and enjoyment among travelers [6]. Group 4: Strategic Significance - The event represents an innovative practice of integrating cultural tourism with Spring Festival travel support, aiming to empower the journey with cultural significance and warmth [6].

Core Viewpoint - The "Fulfilling Beijing's Spring Blessings" cultural volunteer event series was launched at Beijing Station, featuring performances, intangible cultural heritage activities, and art exhibitions to enhance the festive atmosphere for travelers during the Spring Festival [1][9]. Group 1: Event Highlights - The launch ceremony took place in a festive atmosphere, featuring a well-orchestrated traditional music performance that included pieces like "Jasmine Flower" and "Dance of the Golden Snake," creating a celebratory mood for travelers [3]. - The event included an interactive intangible cultural heritage experience area where renowned artists demonstrated traditional crafts such as paper-cutting and face painting, allowing travelers to engage directly with these art forms [5]. - Cultural volunteers distributed "spiritual New Year goods" like couplets and blessings to travelers, with a "Blessing Team" continuing to provide these services throughout the peak travel period [7]. Group 2: Cultural Services and Enhancements - Beijing Station has implemented a series of thematic cultural activities and services throughout the Spring Festival travel period, enhancing the overall travel experience for passengers [9]. - The station has decorated various areas with traditional symbols like red lanterns and zodiac-themed decorations, creating a warm and festive environment for travelers from the moment they enter [9]. - Special services for key travelers include the distribution of "Peace Blessing Buckles" and warm meals, such as dumplings, to add a personal touch to their journey home [9].

Core Perspective - The article highlights the growing trend of foreign social media users engaging in immersive experiences of Chinese culture, particularly through the "Become Chinese" phenomenon, which has garnered significant attention online with billions of views [1][12]. Group 1: Event Overview - The "Global Influencer Tour of China" event took place in Wuhan from January 29 to January 31, 2026, featuring ten international travel influencers from countries such as Russia, Malaysia, Vietnam, South Korea, and Belarus [1]. - Influencers participated in a three-day cultural experience, visiting iconic landmarks like the Yellow Crane Tower and East Lake Plum Garden, and engaging in activities that showcased both traditional and modern aspects of Wuhan [1]. Group 2: Cultural Experiences - Influencers experienced traditional Chinese customs and crafts, including making Chuxiang (a type of herbal incense), Han embroidery, and dough figurines, under the guidance of intangible cultural heritage representatives [8][11]. - The event included a visit to the Wuhan Garden Expo Park, where influencers were captivated by the vibrant lantern displays, particularly those symbolizing the Year of the Horse, which they found to be rich in cultural significance [5][10]. Group 3: Modern Innovations - The tour also featured modern technological experiences, such as interacting with humanoid robots at the Hubei Humanoid Robot Innovation Center, where influencers expressed amazement at the robots' dexterity [9][10]. - Influencers noted the blend of traditional and modern elements throughout their journey, emphasizing the depth of Chinese civilization and the vibrant atmosphere of Wuhan [10]. Group 4: Social Media Impact - The influencers documented their experiences through social media, aiming to present a comprehensive and authentic image of China to a global audience, with plans to share videos and photos in the following weeks [11]. - The initiative seeks to convey a warm, open, and innovative image of Wuhan, encapsulating the essence of Chinese New Year celebrations and cultural heritage [11].

Core Viewpoint - The article highlights the efforts of Liu Haiying, a fourth-generation inheritor of the Liu family dough sculpture, in preserving and innovating this traditional craft, emphasizing its cultural significance and modern appeal. Group 1: Background and Heritage - Liu Haiying, aged 54, is a representative inheritor of the Liu family dough sculpture, which has deep roots in her family's history and cultural practices [5]. - The craft of dough sculpture was initially a means of livelihood for her ancestors, evolving into a cherished tradition in her family, particularly during festive seasons [5]. Group 2: Techniques and Innovations - The unique techniques of Liu family dough sculpture include the "picking hair layering method" and "three knives and six methods," allowing for intricate and lifelike designs [6]. - Liu Haiying combines traditional skills with modern artistic concepts, creating a wide range of subjects from classic literature to contemporary themes, including popular animated characters [6]. Group 3: Community Engagement and Education - Liu Haiying actively engages with the community through workshops, teaching various age groups the art of dough sculpture, fostering a sense of participation and connection [7]. - She has conducted over a thousand public classes in 2025 alone, reaching diverse audiences and promoting the craft [7]. Group 4: Modern Adaptation and Future Prospects - Liu Haiying utilizes social media platforms like Douyin to share her techniques and reach a younger audience, ensuring the craft remains relevant and vibrant [8]. - The ongoing involvement of younger generations, including her daughter studying sculpture, brings fresh perspectives and modern aesthetics to the traditional art form [7][8].

Core Viewpoint - The article highlights the efforts of Wang Li, a sixth-generation inheritor of "Xiao Liu Mian Su," in promoting traditional Chinese dough figurine art, emphasizing its cultural significance and educational outreach in schools [1] Group 1: Cultural Heritage - "Xiao Liu Mian Su" is a traditional folk art originating from the late Ming and early Qing dynasties, flourishing in the late Qing period, known for its vibrant colors and realistic shapes [1] - The art form has a history of over 150 years and is primarily distributed in the Fucheng Town of Shizhuang, Shandong Province, showcasing both ethnic cultural characteristics and artistic charm [1] Group 2: Art Production Process - The main ingredient for "Xiao Liu Mian Su" is flour, combined with preservatives and salt in specific proportions, and then mixed with boiling water [1] - The production process involves steaming for 30 minutes, followed by coloring and shaping through techniques such as pinching, rolling, kneading, and carving, resulting in exaggerated forms and bright colors [1] Group 3: Educational Initiatives - Wang Li has been engaged in dough figurine making for nearly 30 years and actively promotes the non-heritage skill in schools by establishing workshops [1] - The initiative aims to teach students about the non-heritage culture and ensure the transmission of traditional skills to future generations [1]

Core Viewpoint - The article highlights the innovative efforts of the "post-00s" generation in preserving and revitalizing intangible cultural heritage, specifically through the traditional craft of dough modeling, making it appealing to younger audiences [1][2]. Group 1: Cultural Heritage and Innovation - Intangible cultural heritage serves as a historical memory and cultural carrier for the Chinese nation, with the baton of inheritance now passed to the "post-00s" generation [1]. - The traditional craft of dough modeling, known for its historical significance dating back to the Han Dynasty, has evolved into a popular cultural product among young people, integrating modern elements into its design [1]. Group 2: Individual Contributions and Community Engagement - Chen Qiya, a 2000-born dough modeling inheritor, creatively transforms ordinary flour into iconic figures, drawing inspiration from popular games and contemporary aesthetics [1][2]. - Chen emphasizes a "slow is fast" creative philosophy, dedicating extensive time to her craft while also engaging the community through activities that allow children to experience dough modeling firsthand [2]. - Future plans include expanding community teaching initiatives and recreating classic images from the Yongle Palace murals, aiming to elevate traditional dough modeling and Shanxi culture to a broader stage [2].