Group 1 - The "Reading City" initiative combines cultural exploration with local sports events, allowing fans to experience the charm of Zhenjiang through various activities [2] - The event on September 20 involved over 200 fans from Wuxi, who engaged in immersive activities such as visiting the China Vinegar Culture Museum and tasting local delicacies [1][2] - The initiative aims to promote Zhenjiang's unique cultural heritage and modern attractions, enhancing the city's image and tourism appeal [2] Group 2 - The "Reading City" program has been successfully held on multiple match days, showcasing Zhenjiang's historical and cultural significance through guided tours and local cuisine [2] - Participants expressed satisfaction with the experience, highlighting the distinct flavors of Zhenjiang's cuisine, particularly the famous "Gua Gai Mian" and Zhenjiang vinegar [1] - The event also included educational components, such as learning about the history of the Jingkou Lifesaving Association, emphasizing community engagement and safety awareness [1]

Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].

Core Insights - The article highlights the resurgence of traditional brands during the May Day holiday, showcasing their ability to attract consumers through quality and cultural heritage [1] Group 1: Traditional Products Sales - Traditional products from time-honored brands continue to sell well, driven by their craftsmanship and cultural significance, attracting a loyal customer base [2] - The Han Fuxing brand, known for its salted duck, saw significant customer interest, with daily sales reaching approximately 300 ducks during the holiday [2] - The Fuchun Tea House in Yangzhou reported high sales of traditional dishes, with some items averaging over a thousand units sold daily [3] Group 2: New Product Innovations - Some old brands are successfully merging traditional techniques with modern concepts, leading to new product launches that resonate with contemporary consumers [4] - Ding Daxiang, a clothing brand, experienced a surge in sales of traditional wedding attire, adapting designs to appeal to younger audiences [4] - Xie Fuchun, a cosmetics brand, projected a 10% increase in sales during the holiday, with its new fragrance hand cream becoming particularly popular [4] Group 3: Innovative Marketing and Activities - Various old brands organized engaging activities to attract consumers of all ages, reinforcing their cultural relevance [6] - The Baoqing Silver Building hosted a workshop where a master craftsman taught traditional enamel techniques, resulting in a 50% increase in sales for a specific product line [7] - The China Vinegar Culture Museum held events that drew record attendance, enhancing brand vitality and connecting traditional culture with modern consumer experiences [7]