Core Insights - The event "Changchun Ice and Snow Tourism Promotion Conference" was held in Beijing, aiming to enhance regional cultural tourism cooperation and promote Changchun's ice and snow tourism industry [4][6][20] - Changchun aims to attract over 90 million tourists this winter season, with a focus on winter sports and cultural experiences [6][8] Group 1: Event Overview - The promotion conference gathered over 150 representatives from government, tourism associations, travel agencies, and media to discuss the development of the ice and snow tourism industry [4][6] - The event highlighted the collaboration between Changchun and the Beijing-Tianjin-Hebei region, which is a major source of tourists for Changchun's winter tourism [8][9] Group 2: Tourism Strategy - Changchun plans to enhance its winter tourism offerings with the theme "Learn to Ski in Changchun," featuring six major ski resorts and over 52 ski trails [11][13] - The city is positioned within the "Golden Snow Belt," boasting a snow season lasting over 150 days, which is comparable to the Alps [11] Group 3: Attractions and Activities - The new winter season will see the launch of various ice and snow activities, including over 200 themed events such as ice carnivals and cultural festivals [13][15] - Changchun's ice and snow parks will offer immersive experiences, including a world-class ice and snow amusement park and a unique snow sports park [15][18] Group 4: Collaborative Efforts - The conference resulted in practical cooperation initiatives, including the introduction of "Changchun Benefits" consumer cards and joint promotional efforts with Douyin to enhance the visibility of Changchun's winter tourism [20][22] - Influencers and travel ambassadors were appointed to promote Changchun's ice and snow resources through social media and live broadcasts, targeting a wider audience [22]

Core Points - Changchun is promoting its winter tourism with a focus on ice and snow activities, aiming to attract more visitors from Beijing and the surrounding areas [1][2] - The city plans to enhance its tourism offerings by improving products, services, and expanding consumption, targeting over 90 million visitors this season [2][5] - The collaboration between Changchun and the Beijing-Tianjin-Hebei region is emphasized to boost mutual tourism benefits [2][11] Tourism Promotion - The "Learn to Ski in Changchun" theme is central to the promotion, with six major ski resorts and 52 upgraded ski trails set to open in mid to late November [5][6] - Changchun's ski resorts are equipped with over 2,000 professional instructors and offer a range of services to ensure a safe and enjoyable experience for visitors [6][11] - The city is also introducing various cultural and entertainment activities, including over 200 unique ice and snow events [6][11] Infrastructure and Attractions - Changchun is located in the "golden snow belt" at 43°N latitude, boasting a snow season lasting over 150 days [5] - The city features two major ice and snow parks, including the Changchun Ice and Snow New World and the Changchun Powder Snow Carnival, offering immersive winter experiences [7][8] - The 29th Changchun Ice and Snow Festival will showcase diverse activities, integrating cultural elements with winter sports [8][9] Collaborative Efforts - The promotion includes practical cooperation initiatives, such as the "Changchun Benefits" consumer card and special discount tickets for tourists [11] - Social media platforms like Douyin are involved in promoting Changchun's winter tourism, inviting influencers to experience and share their adventures [11] - The event featured interactions with local influencers and cultural performances, enhancing the promotional atmosphere [11]