Core Viewpoint - The 29th Changchun Ice and Snow Festival has officially opened, marking the start of the 2025-2026 winter season, with a focus on enhancing the ice and snow economy as a core industry for high-quality urban development [3][4]. Group 1: Product Quality Upgrade - Changchun is enhancing its ice and snow offerings by creating a unique experience with "one heart, two parks, and six venues" to meet diverse and high-quality consumer demands [3][4]. - The Jingyuetan Ski Resort is positioned as a key support for Changchun's ice and snow economy, combining public and cross-country skiing, and is the only ski training base located within the city [3][4]. - The Tianding Mountain Ski Resort has planned 18 high-quality snow trails and is equipped with two 1,600-meter-long chairlifts and a professional coaching team of 120 to cater to skiers of all levels [4][5]. Group 2: Event Highlights - Changchun is hosting over 100 ice and snow sports events during the 12th National Mass Ice and Snow Season, with a focus on engaging the public and promoting ice sports [6][7]. - The city has introduced the first urban lighted cross-country ski trail, enhancing the night economy related to ice sports [6]. - The 33rd Winter Universiade will be held in Changchun and Jilin City in 2027, which is expected to boost the city's international profile and promote mass participation in ice sports [7]. Group 3: Service Optimization - A "snow holiday" for 163,000 students in Jilin Province was introduced, leading to a significant increase in tourist numbers and revenue during the holiday period [8]. - The "Changchun Rest Assured Travel" platform offers services such as direct delivery of ski equipment to resorts and optimized transportation options for tourists, enhancing the overall visitor experience [9][10]. - The city has developed a digital platform to improve visitor services, including a consumption card and integrated tickets for various activities, ensuring a seamless experience for tourists [10].

Group 1 - The 29th Changchun Ice and Snow Festival opened on December 19, showcasing local ice and snow culture through ice sculptures and integrating entertainment and sports resources to create an immersive winter experience for young audiences [1][2] - Changchun Ice and Snow New World has been fully upgraded this winter, developing an ice and snow amusement space of 760,000 square meters and launching over 30 entertainment projects, including a kilometer-long snow drift and high-altitude zip line, attracting a large number of young visitors [1] - The festival features large ice and snow sculptures of iconic structures like the Chinese Tower and Potala Palace, transforming the park into a fairy-tale world [1] Group 2 - The collaboration between Changchun and Hunan TV for the "Changchun Ice and Snow Night" includes magic shows, ice dancing, and games, injecting new vitality into traditional ice and snow tourism [2] - The introduction of the popular IP "Egg Party" and the launch of the Changchun Powder Snow Carnival aim to attract more young people and family visitors by building ice castles and themed areas [2] - Changchun's government plans to leverage sports events to enhance public engagement in ice and snow activities, including hosting the 12th National Mass Ice and Snow Season and the Vasa International Ski Festival [2]

Group 1: Event Announcement - The International University Sports Federation announced that Changchun, Jilin Province, successfully bid for the 33rd Winter Universiade in 2027, marking the event's return to China after the 2009 Harbin Winter Universiade [1] - The 33rd Winter Universiade will take place from January 15 to 25, 2027, with events held in Changchun as the main venue and Jilin City as a sub-venue [1] Group 2: Local Ice and Snow Activities - Changchun is preparing for the new snow season with various ice and snow projects, including the Changchun Powder Snow Carnival set to open on December 27, 2023, which aims to create a 330,000 square meter ice and snow park [3] - The 23rd China Changchun Jingyuetan Vasa International Ski Festival attracted over 2,000 professional athletes and enthusiasts from 33 countries, showcasing the city's development in ice and snow sports [3][6] Group 3: Economic Impact - Changchun's GDP is expected to exceed 800 billion yuan by the end of this year, with a significant contribution from the tourism sector, which is projected to receive 173 million domestic and international visitors, generating a total tourism expenditure of 302.61 billion yuan [5][6] - The ice and snow economy has become a vital part of Changchun's tourism industry, contributing over 40% to the province's overall ice and snow economic output [6][7] Group 4: Transformation and Future Prospects - The development of the ice and snow economy is reshaping Changchun's urban identity, transitioning from a heavy industrial base to a vibrant ice and snow tourism city [8] - The ice and snow economy is expected to drive high-quality development in Changchun, with projected visitor numbers and tourism revenue increasing significantly during the 2023-2024 snow season [7][8]

Core Points - Changchun is promoting its winter tourism with a focus on ice and snow activities, aiming to attract more visitors from Beijing and the surrounding areas [1][2] - The city plans to enhance its tourism offerings by improving products, services, and expanding consumption, targeting over 90 million visitors this season [2][5] - The collaboration between Changchun and the Beijing-Tianjin-Hebei region is emphasized to boost mutual tourism benefits [2][11] Tourism Promotion - The "Learn to Ski in Changchun" theme is central to the promotion, with six major ski resorts and 52 upgraded ski trails set to open in mid to late November [5][6] - Changchun's ski resorts are equipped with over 2,000 professional instructors and offer a range of services to ensure a safe and enjoyable experience for visitors [6][11] - The city is also introducing various cultural and entertainment activities, including over 200 unique ice and snow events [6][11] Infrastructure and Attractions - Changchun is located in the "golden snow belt" at 43°N latitude, boasting a snow season lasting over 150 days [5] - The city features two major ice and snow parks, including the Changchun Ice and Snow New World and the Changchun Powder Snow Carnival, offering immersive winter experiences [7][8] - The 29th Changchun Ice and Snow Festival will showcase diverse activities, integrating cultural elements with winter sports [8][9] Collaborative Efforts - The promotion includes practical cooperation initiatives, such as the "Changchun Benefits" consumer card and special discount tickets for tourists [11] - Social media platforms like Douyin are involved in promoting Changchun's winter tourism, inviting influencers to experience and share their adventures [11] - The event featured interactions with local influencers and cultural performances, enhancing the promotional atmosphere [11]

Core Points - Jilin Changchun is set to create an "Ice and Snow New World" and "Powder Snow Carnival" for the new snow season, focusing on two main themes [1][2] - The city will feature a comprehensive ice and snow scene with a total of "one heart, two parks, and six venues" [1] Group 1: Ice and Snow Attractions - Changchun Ice and Snow New World will develop a "Scenic Ice Wonderland" with a total ice and snow volume of 850,000 cubic meters, including over 200 ice and snow sculptures [2] - The park will introduce various themed attractions such as a 520-meter "Passion Ice Slide," a 1,314-meter "Sky Snow Drift," and a 380-meter "Snow Lotus Dance" [2] - Changchun Powder Snow Carnival will create a "Snow Paradise," featuring the first real-life "Egg Party" snow park in the country, with a total snow volume of 213,000 cubic meters and an ice pouring area of 16,000 square meters [2] Group 2: Cultural and Historical Integration - The historical core area of Changchun, Xinmin Street, will transform into an ice and snow technology art street, showcasing themes related to the Northeast Anti-Japanese United Army and the cradle of China's automotive industry [1] - The city will develop night sky light shows and artistic installations to highlight its unique cultural heritage [1] Group 3: Skiing Facilities and Events - Changchun is positioned as a prime skiing destination, suitable for all skill levels, with facilities like the South Xili Four Seasons Snow Park designed for beginners [2] - The city will host over 200 unique ice and snow activities, providing a rich cultural and tourism consumption experience for visitors [2]