Group 1 - Various regions in China are launching consumer promotion initiatives to boost tourism and consumption as the year-end approaches, including a 15 million yuan "Winter Travel Tibet" card in Tibet [1] - Cities like Yinchuan are planning a series of unique consumer activities from December 2025 to March 2026, with over 500,000 yuan allocated for tourism benefits [1] - Northern cities such as Beijing and Harbin are initiating diverse winter consumption activities, leveraging their ice and snow resources to stimulate spending [1] Group 2 - The rise of the ice and snow economy reflects a shift in consumer behavior in China, moving from material consumption to experiential consumption, with health and spiritual needs becoming central [2] - Many cities, including Chongqing and Guangzhou, are starting winter consumption seasons, utilizing "ticket roots" as a key strategy to activate the market [2] - Changchun is innovating with an "ice and snow joint ticket" that integrates various resources, promoting cross-regional collaboration and discounts [3] Group 3 - The "ticket root economy" is seen as a more precise and efficient way to stimulate consumption compared to traditional subsidies, linking tickets to create a multi-industry win-win scenario [3] - The shift from single subsidies to multi-industry integration in winter consumption activities enriches consumer experiences and continuously releases consumption potential [3] - As holidays like New Year's and Spring Festival approach, more integrated and quality-driven consumer offerings are expected to emerge, further heating the winter consumption market [3]

Core Insights - The event "Changchun Ice and Snow Tourism Promotion Conference" was held in Beijing, aiming to enhance regional cultural tourism cooperation and promote Changchun's ice and snow tourism industry [4][6][20] - Changchun aims to attract over 90 million tourists this winter season, with a focus on winter sports and cultural experiences [6][8] Group 1: Event Overview - The promotion conference gathered over 150 representatives from government, tourism associations, travel agencies, and media to discuss the development of the ice and snow tourism industry [4][6] - The event highlighted the collaboration between Changchun and the Beijing-Tianjin-Hebei region, which is a major source of tourists for Changchun's winter tourism [8][9] Group 2: Tourism Strategy - Changchun plans to enhance its winter tourism offerings with the theme "Learn to Ski in Changchun," featuring six major ski resorts and over 52 ski trails [11][13] - The city is positioned within the "Golden Snow Belt," boasting a snow season lasting over 150 days, which is comparable to the Alps [11] Group 3: Attractions and Activities - The new winter season will see the launch of various ice and snow activities, including over 200 themed events such as ice carnivals and cultural festivals [13][15] - Changchun's ice and snow parks will offer immersive experiences, including a world-class ice and snow amusement park and a unique snow sports park [15][18] Group 4: Collaborative Efforts - The conference resulted in practical cooperation initiatives, including the introduction of "Changchun Benefits" consumer cards and joint promotional efforts with Douyin to enhance the visibility of Changchun's winter tourism [20][22] - Influencers and travel ambassadors were appointed to promote Changchun's ice and snow resources through social media and live broadcasts, targeting a wider audience [22]