12月17日，世界品牌实验室(World Brand Lab)揭晓了2025年度(第二十二届)《世界品牌500强》榜单，在 这份汇聚全球顶尖品牌的权威榜单中，中国上榜品牌数量已达50个，稳居全球第三。其中，长虹位列第 279位，较2024年跃升4位。 据悉，世界品牌实验室编制世界品牌报告已连续发布22年，长虹作为中国科技制造行业代表品牌，凭借 卓越的AI家电体验、领先的技术创新和强大的品牌影响力，在全球品牌中的位次不断提升。 今年6月，在世界品牌实验室发布的"2025年中国500最具价值品牌"榜单显示，长虹品牌价值达2521.39 亿元，在9月发布的"2025年亚洲品牌500强"榜单中，长虹位列第51位，再创历史新高，这些都为长虹在 世界品牌阵营中的位次提升奠定了坚实基础。 体育为媒：让全球冰雪赛场成为长虹"主场" 在市场竞争日益激烈的今天，品牌影响力已成为企业竞争力的重要组成部分。日前，在由长虹冠名的 2025-2026赛季国际雪联滑雪大跳台世界杯上，随着苏翊鸣夺得金牌，冬日激情再次被点燃。当全球观 众将目光聚焦在这场冰雪盛宴的同时，作为冠名赞助商的长虹，也受到海量用户的关注。 同时，经过多年发展，长虹的体 ...

Core Viewpoint - Changhong launches a themed subway train in Chengdu, Chongqing, and Hefei, emphasizing the emotional connection between the national brand and urban life through creative design and interactive experiences [1] Group 1: Brand Strategy and Target Audience - The subway serves as a vital transportation artery, with daily passenger traffic exceeding tens of millions, where individuals aged 20-35 constitute over 65% of the ridership, aligning with Changhong's target demographic for brand rejuvenation [2] - The first carriage of the special train highlights Changhong's brand heritage and industrial strength, showcasing key data such as being the global leader in refrigerator compressor production for 12 consecutive years and equipping 60% of China's high-speed rail and metro systems with its power systems [2] Group 2: Product and Cultural Integration - The product-themed carriage resonates with urban consumers, featuring insights into their lifestyles, such as the desire for technology and comfort, and the aspiration for freshness and cleanliness [4] - Changhong's brand communication integrates global perspectives with local culture, exemplified by its partnership with the International Ski Federation and the incorporation of the giant panda as a cultural symbol [5] Group 3: Technological Innovation and User Experience - The core product concepts displayed include AI-driven technologies aimed at enhancing user quality of life, such as the first healing AI TV and health-focused air conditioning systems, reflecting Changhong's transition from hardware provider to a lifestyle partner [7] - Interactive experiences during the six-month operation of the special train will include activities like AI character parades and giveaways, extending brand engagement from static displays to dynamic participation [9] Group 4: Community Engagement and Brand Image - The special train represents Changhong's proactive embrace of new consumer contexts and exploration of brand youthfulness, transforming technological strengths into tangible urban experiences [9] - Residents and visitors in Chengdu, Chongqing, and Hefei can experience this integration of technology, creativity, and human care by riding the Changhong special train on designated subway lines [11]