10月21日，上海橘宜化妆品有限公司（以下简称"橘宜集团"）宣布完成对意大利美发产品品牌Foltène （丰添）的收购，进一步深化在头发与头皮护理赛道的战略布局。 近年来，橘宜集团通过合作与收购持续拓展业务边界。2024年，橘宜集团与法国皮尔法伯集团达成战略 合作伙伴关系，长期全权负责法国皮尔法伯集团旗下品牌"馥绿德雅"在中国的全部业务。在橘宜集团的 运营下，馥绿德雅2024年在中国的收入实现同比双位数增长，其中下半年的收入同比增长幅度达72%。 去年"双11"期间，馥绿德雅在中国全渠道GMV（商品交易总额）超过2.5亿元，同比增长88%。 据了解，此次收购是橘宜集团对丰添品牌全球范围内的整合性收购，涵盖丰添品牌资产、全球业务网 络、供应链体系及意大利研发实验室等，标志着橘宜集团在"多品牌、多品类、国际化"战略推进上迈出 关键一步。 公开资料显示，丰添于1944年由意大利米兰制药科研团队创立，品牌的核心产品体系围绕毛发、角质的 健康生长与修复展开，涵盖防脱安瓶、分型男女防脱洗发水、眉睫精华液与指甲修复精华等多个品类。 对于此次收购，橘宜集团董事长兼CEO刘晛表示："消费者对头发与头皮健康的关注日益提升，我们长 ...

Core Viewpoint - The acquisition of Foltène by Juyi Group marks a significant step in the company's strategic expansion in the hair and scalp care sector, aiming to build a comprehensive brand matrix and enhance its global presence in the beauty industry [4][12][29]. Group 1: Acquisition Details - Juyi Group has completed the acquisition of Foltène, an Italian brand with over 80 years of experience in professional hair loss prevention [4][10]. - Foltène is recognized for its strong scientific background, utilizing patented medical formulations and GMP standards in production [6][9]. - The brand has a clear gender distinction in its product lines, addressing the different causes of hair loss in men and women [9][12]. Group 2: Market Potential - The hair loss prevention market in China is experiencing a significant upward trend, with a projected market size exceeding 600 billion yuan by 2025 [13][15]. - The demand for specialized and high-end hair care products is increasing, as consumers are more willing to invest in effective solutions [15][29]. - Juyi Group's CEO expressed confidence in the long-term potential of the hair and scalp health sector due to rising consumer awareness [13]. Group 3: Strategic Significance - The acquisition is strategically important for Juyi Group as it enhances its multi-brand strategy and fills gaps in the mid-range hair care market [17][29]. - Foltène's integration into Juyi Group's portfolio will create a "dual pillar" in the scalp care and hair loss prevention market alongside the existing brand René Furterer [17][29]. - This move reflects a broader trend among Chinese beauty companies transitioning from single-brand growth to multi-brand and global operations [29]. Group 4: Internationalization Efforts - Juyi Group's acquisition of Foltène signifies a shift towards a more mature understanding of internationalization in the beauty sector, moving beyond merely importing brands [19][29]. - The company has established a strong international presence, with operations in markets such as Singapore, Indonesia, and the Middle East, and has seen significant growth in overseas sales [28][29]. - Juyi Group's successful management of the René Furterer brand in China demonstrates its capability to operate international brands effectively [23][29].