以市场逻辑弥补因家庭结构和社会变迁所带来的生活需求缺口，这是"陪伴经济"的价值所在 前不久，笔者因为腿脚不便约了陪诊。帮着等叫号、提醒去诊室，十分省心；发票、报销等事项，交代 得一清二楚；各个楼层的自助服务机哪里人少，也了如指掌。专业的陪伴服务，极大提高了患者的就诊 体验。 如今，陪诊、陪护、城市陪拍、装修陪跑……各式各样的陪伴服务越来越常见。这些服务以市场化、社 会化方式提供，让获取陪伴变得直接高效，避免了"欠人情"的心理负担，也更好满足了多样化、个性化 的需求。 也要看到，陪伴是人与人的互动，需要稳定而有温度的支持。提供陪伴服务，不能机械地执行流程，而 要基于真诚的共情、积极的关注，把人文关怀融入服务流程。一位从业10年的陪诊员说，他包里永远有 纸巾，以备不时之需，"服务细节和医疗流程一样重要"。同时，要保持合理的边界和距离，筑起安全和 隐私方面的"护栏"，如此才能更好满足情绪价值，建立良好口碑，挖掘市场潜力。 "陪伴经济"的兴起，有深刻的社会根源。一方面，在流动时代，与家人朋友"一北一南""一城一乡"的情 况越来越普遍，一些需要陪伴的场景，亟待给出新的社会化方案。另一方面，新一代消费者更注重倾听 内心的 ...

以市场逻辑弥补因家庭结构和社会变迁所带来的生活需求缺口，这是"陪伴经济"的价值所在 前不久，笔者因为腿脚不便约了陪诊。帮着等叫号、提醒去诊室，十分省心；发票、报销等事项，交代 得一清二楚；各个楼层的自助服务机哪里人少，也了如指掌。专业的陪伴服务，极大提高了患者的就诊 体验。 (责编：杨光宇、胡永秋) 于发展之初，加强标准化建设，短期看可能会放慢市场开拓的步伐，从长远来看则是必不可少的先手 棋。一些机构已在探索细化服务标准和流程规范。比如，中国社会福利与养老服务协会联合包括服务平 台在内的22家单位发布《老年陪诊服务规范》，对服务流程、安全守则、投诉机制等作出规定；一些养 老服务机构也探索建立陪诊全流程服务标准，有的通过数字化平台实时追踪、评估服务。心急吃不了热 豆腐，着力提升供给质量，构建良好服务生态，"陪伴经济"才能实现持续健康发展。 也要看到，陪伴是人与人的互动，需要稳定而有温度的支持。提供陪伴服务，不能机械地执行流程，而 要基于真诚的共情、积极的关注，把人文关怀融入服务流程。一位从业10年的陪诊员说，他包里永远有 纸巾，以备不时之需，"服务细节和医疗流程一样重要"。同时，要保持合理的边界和距离，筑起安全 ...

Core Insights - The "accompanying economy" is emerging as a significant market driven by the needs of the elderly and the younger generation seeking emotional support [2][4][17] - By 2025, the market size of the "accompanying economy" in China is expected to exceed 50 billion yuan, highlighting the potential for growth in medical care and emotional support services [4] Accompanying Services - Accompanying services, such as medical accompaniment, are becoming essential for elderly patients who struggle with complex medical processes [5][7] - A report indicates that 88.54% of elderly individuals in communities face situations where family members cannot accompany them during medical visits, with this figure rising to 98.30% in nursing homes [7] Standardization and Professionalization - The Chinese Society of Welfare and Elderly Care has released the first systematic standards for elderly medical accompaniment services, covering service processes, safety protocols, and training [8] - There is a push towards standardizing and professionalizing accompanying services, including establishing certification mechanisms and service grading systems [8][12] Caregiver Shortage and Quality Issues - There is a significant shortage of qualified caregivers in China, with a projected increase in the number of disabled elderly individuals leading to rising care demands [11] - The quality of caregiving services varies widely due to a lack of standardized training, with many caregivers lacking proper qualifications [11][12] Innovative Care Models - The "no accompaniment care" model is being piloted in several cities, allowing hospitals or third-party services to take over traditional family caregiving roles [13][14] - This model aims to enhance care efficiency and clarify responsibilities, addressing the challenges posed by geographical separation between elderly patients and their families [13][14] Emotional Support Services - The younger generation is driving the demand for emotional support services, leading to the rise of "buddy culture" where individuals seek companionship for various activities [17] - Emotional support services are becoming commercialized, but the lack of industry standards raises concerns about service quality and consumer protection [17][18] Market Dynamics - The accompanying economy is creating job opportunities and new consumption patterns, but it also raises questions about service quality and regulation [18] - The balance between quality control, trust mechanisms, and operational efficiency will be crucial for companies to succeed in this emerging market [18]