Core Insights - The 2025 China Brand Festival opened in Shenzhen, focusing on the intelligent and global development of Chinese brands, with participation from various sectors including government, business, and media [1][3] - The festival featured significant events, including the release of the "Top Brand 2025 China 500" and "Top Brand 2025 World 500" rankings, highlighting the achievements of brands like Xue Tian Salt Industry [3][4] Company Highlights - Xue Tian Salt Industry was ranked 383rd in the "Top Brand 2025 China 500" list, improving by 15 places from 2024, with a brand value of 18.499 billion yuan [3][4] - The company emphasizes a transformation towards high-end, intelligent, green, and international branding, leveraging AI and digital technologies to enhance its competitive edge [6][9] Strategic Themes - The festival's theme "AI and Going Global" reflects the synchronization of brand development with contemporary trends, as discussed by industry leaders [3][4] - Ma Tianyi, a key speaker, introduced three types of thinking for brand development: "Active Water Thinking," "Ecological Thinking," and "Human-Centered Thinking," emphasizing collaboration and shared growth in the global market [4][6] Ecological and Sustainable Practices - Xue Tian Salt Industry focuses on sustainable practices, including the development of green mining and production solutions, aligning with national carbon reduction goals [7][8] - The company has initiated collaborative actions with other salt industry leaders to promote a cooperative business ecosystem, moving away from competition towards mutual growth [8][9] Product Innovation and Community Engagement - The company offers a diverse product range, including low-sodium and calcium-enriched salts, catering to various consumer needs while promoting healthy dietary habits [9] - Xue Tian Salt Industry is committed to enhancing the quality of life for consumers, positioning itself as a provider of healthy salt solutions and engaging in educational initiatives [9]

Core Viewpoint - The microfilm "Salt Road" produced by Xue Tian Salt Industry Group has been selected as an excellent brand story by the State-owned Assets Supervision and Administration Commission (SASAC), showcasing the brand power of state-owned enterprises [1][5]. Group 1: Brand Story Collection - In August 2024, SASAC launched a brand story collection activity for state-owned enterprises to promote the narrative of brand creation in the new era [1]. - A total of 200 excellent brand stories were selected, including 100 from central enterprises and 100 from local state-owned enterprises [1]. Group 2: Themes and Narrative - "Salt Road" uses artistic cinematography to illustrate the responsibilities and commitments of state-owned enterprises in inheriting red genes, practicing green ecological concepts, and promoting technological innovation [1]. - The film is structured around three main themes: "Red Gene, Green Ecology, and Technological Innovation," connecting the topics of enterprise reform, technological breakthroughs, and ecological development [1]. Group 3: Recognition and Impact - Since its release, "Salt Road" has received multiple awards, including the "Golden Camellia Award for Excellent Works" at the Hunan Microfilm Competition and the "Hunan State-owned Enterprise Brand Communication Pioneer Award" [5]. - The selection of "Salt Road" as an excellent brand story by SASAC not only recognizes the brand philosophy and value proposition of "Xue Tian Salt" but also sets a new benchmark for brand development in the industry [5].

Core Viewpoint - The first Hunan Province Brand Promotion Conference highlighted the importance of brand strategy in driving high-quality development, with a focus on transforming "Hunan manufacturing" into "Hunan creation" and enhancing brand value in the salt industry [2][7]. Group 1: Brand Development Strategy - Hunan's government has implemented a three-year action plan for brand construction, establishing a comprehensive system for brand cultivation, service, evaluation, protection, and development [2]. - The snow day brand, represented by Xue Tian Salt Industry Group, has achieved significant recognition, including being named "China's first salt reform stock" and ranking 500th in "China's Brand 500 Strong" with a brand value of 11.818 billion [2][4]. Group 2: Brand Identity and Marketing - The brand's development is centered around four "YAN" principles, emphasizing the integration of health and ecological concepts into product packaging, creating unique brand memory symbols [2]. - A multi-media communication matrix has been established to combine product output with cultural resonance and value co-creation, enhancing brand communication effectiveness [3]. Group 3: Quality Control and Industry Position - Xue Tian Salt Industry maintains strict product quality control and advocates for establishing ecological standards for rock salt, aiming to elevate industry quality [4]. - The recognition as one of the "Top Ten Brand Cases in Hunan" reflects the company's deep commitment to the consumer industry and its competitive position in both Hunan and the national market [4].