转自：新华财经 国务院国资委公布国有企业品牌故事征集结果，湖南盐业集团所属雪天盐业集团有限公司微电影《盐 途》成功入选国务院国资委"地方国资国企优秀品牌故事"，成为展现国企品牌力量的生动范例。 2024年8月，国务院国资委启动国有企业品牌故事征集活动，旨在引导国有企业讲好新时代新征程品牌 创建故事，展示国资国企品牌理念和价值主张。经过严格筛选评审，最终遴选出中央企业、地方国资国 企各 100 个优秀品牌故事。 《盐途》以一名"双一流高校"硕士在盐业的基层工作经历为线索，真实再现了雪天盐业研发全国首 批"生态井矿盐"认证产品的故事。片中，青年学子从初入盐矿的迷茫，到被"雪天工匠"坚守初心的精神 所感染，投身高纯度、高品质食盐标准研究，成功助力雪天盐业获得全国首张"生态井矿盐"产品认证证 书。影片结尾，青年学子毅然选择扎根一线，将个人理想融入企业发展，用实际行动传承红色基因与 "融化自我 造福社会"的企业精神。 《盐途》以艺术化的镜头语言，生动诠释了国企在传承红色基因、践行绿色生态理念、推动科技创新中 的责任与担当。该片以"红色基因、绿色生态、科技创新"三大主题为主线，通过细腻的叙事方式与真实 的场景呈现，串联起 ...

转自：新华财经 5月21日，首届湖南省品牌促进大会在长沙启幕。大会由湖南省市场监督管理局、湖南省发展改革委、湖南省工业和信息化厅、湖南省农业农村厅、湖南省 商务厅、湖南省国资委指导，汇聚行业专家及优秀企业代表共商品牌发展大计。雪天盐业集团股份有限公司申报的"盐、颜、言、严——打造一流盐业品 牌"荣获湖南十佳品牌案例奖。 图为"湖南十佳品牌案例"奖发布 盐承匠心，雪天品牌内涵源自《沁园春·雪》，以"融化自我，造福社会"的企业精神实现品牌蝶变，是湖南省属国企湖南盐业集团有限公司打造集团大品牌 的先行者和样本。 颜塑品格，通过"语言钉+视觉锤"双维设计，将健康生态理念融入产品包装，打造独特品牌记忆符号。紧跟时代潮流，内容营销与公益活动并行，树立民族 品牌担当形象。 言传价值，构建全媒体传播矩阵，以立体传播与精准营销相结合，将食盐科普与生活美学深度融合，实现从产品输出到文化共鸣、价值共创的有效品牌沟 通。 严筑根基，雪天盐业严控产品质量，倡导建立生态井矿盐标准，不断刷新行业质量高度。专业品牌营销团队原创内容，确保内容合规与创意品质并重。 雪天盐以创新的品牌战略布局与系统化的品牌实践成果，成功斩获"湖南十佳品牌案例"殊 ...

Core Viewpoint - The event emphasizes the importance of reducing salt and oil intake, promoting balanced eating and maintaining a healthy weight, aligning with the health dietary initiatives of the Hunan provincial government [1] Group 1: Company Initiatives - Hunan Salt Industry Group received the title of "Low Sodium Salt and Ecological Salt Promotion Demonstration Unit" for its contributions in product innovation and health education [1] - Xue Tian Salt Industry, a subsidiary of Hunan Salt Industry Group, launched a series of health education initiatives called "Healthy Salt Science Year" to promote the concept of "less salt, better salt" [1] - The company showcased three major health product lines, including ecological salt with 99.7% purity, low sodium salt that substitutes part of sodium chloride with potassium chloride, and seaweed iodized salt that ensures stable iodine release [1][2] Group 2: Product Launch and Marketing - The highlight of the event was the launch of the "Xue Tian Salt: Three Meals Four Seasons" family pack, which combines various types of salt to cater to different cooking needs and health requirements [2] - To spread the health message, Xue Tian Salt collaborated with a researcher to create a health-themed rap song, and utilized public transport advertising to promote the event and products [2] - The market response was positive, with products like ecological salt, low sodium salt, and seaweed iodized salt selling out and requiring urgent restocking during the event [2] Group 3: Future Plans - Xue Tian Salt Industry plans to expand its health initiatives through community outreach, educational lectures, and a nationwide promotion of the "Healthy Salt Science Year" campaign [3] - The chairman of Hunan Salt Industry Group expressed intentions to accelerate the research and development of ecological and low sodium salt products to enhance public dietary health [3]