Core Insights - Artificial intelligence (AI) is a significant driver of the new technological revolution and industrial transformation, profoundly changing production, lifestyle, and learning methods [1] - XueTian Salt Industry (600929) has launched the first AI-powered salt knowledge assistant, "Yan Zhi Xiao," leveraging the DeepSeek model to enhance digital marketing and drive business growth [1] Group 1: Marketing Transformation - The salt industry faces increasing competition, and traditional marketing methods are becoming less effective due to diverse consumer information channels and evolving consumer demands for health and nutrition [2] - "Yan Zhi Xiao" serves as a multifunctional assistant for marketing personnel and a one-stop health salt expert for consumers, utilizing natural language processing and machine learning to create intelligent interactions [2][3] - The AI assistant can match consumer health needs and preferences with suitable salt products, enhancing consumer experience and increasing marketing effectiveness while reducing costs [3] Group 2: Personalized Marketing - The shift from product-centered to user-centered marketing is crucial in the digital age, where personalized services and instant satisfaction are essential to meet rising consumer expectations [4] - "Yan Zhi Xiao" offers personalized salt recommendations and meal suggestions based on consumer preferences and local dietary habits, providing a customized experience akin to having a personal nutritionist [4] - The integration of AI and big data allows for real-time market demand sensing, enabling the company to adjust production and marketing strategies swiftly in response to consumer inquiries [4] Group 3: Value Chain Enhancement - The deep application of AI technology is transforming the industry from traditional models to intelligent ecosystems, enhancing efficiency and effectiveness [5] - The promotion of "Yan Zhi Xiao" aligns with national health strategies, providing a framework for healthy eating and establishing the company as a "professional nutrition steward" in public health [5] - By showcasing technological advancements, the company strengthens its brand image and consumer trust, positioning itself as an innovative leader in digital transformation [5] Group 4: Future Outlook - In a challenging market environment, the company is exploring a new model of intelligent marketing through "human-machine collaboration," aiming for high-quality development in the traditional industry [6] - The AI assistant represents a strategic pivot towards consumer co-creation and collaboration, optimizing business models and expanding growth opportunities in the salt industry [6]

转自：新华财经 国务院国资委公布国有企业品牌故事征集结果，湖南盐业集团所属雪天盐业集团有限公司微电影《盐 途》成功入选国务院国资委"地方国资国企优秀品牌故事"，成为展现国企品牌力量的生动范例。 2024年8月，国务院国资委启动国有企业品牌故事征集活动，旨在引导国有企业讲好新时代新征程品牌 创建故事，展示国资国企品牌理念和价值主张。经过严格筛选评审，最终遴选出中央企业、地方国资国 企各 100 个优秀品牌故事。 《盐途》以一名"双一流高校"硕士在盐业的基层工作经历为线索，真实再现了雪天盐业研发全国首 批"生态井矿盐"认证产品的故事。片中，青年学子从初入盐矿的迷茫，到被"雪天工匠"坚守初心的精神 所感染，投身高纯度、高品质食盐标准研究，成功助力雪天盐业获得全国首张"生态井矿盐"产品认证证 书。影片结尾，青年学子毅然选择扎根一线，将个人理想融入企业发展，用实际行动传承红色基因与 "融化自我 造福社会"的企业精神。 《盐途》以艺术化的镜头语言，生动诠释了国企在传承红色基因、践行绿色生态理念、推动科技创新中 的责任与担当。该片以"红色基因、绿色生态、科技创新"三大主题为主线，通过细腻的叙事方式与真实 的场景呈现，串联起 ...

转自：新华财经 2025年5月15日是全国第32个"5·15防治碘缺乏病日"。为积极践行健康中国战略，科普防治碘缺乏病的重要性，雪天盐业集团股份有限公司围绕"持续科学补 碘 推动健康发展"主题，在全国范围内广泛开展公益宣传活动，以实际行动践行国有企业社会责任。 盐，作为"百味之首"，是家家户户不可或缺的日常必需品。碘元素被誉为人体"智力元素"，在维持甲状腺功能、助力生长发育和智力发育中作用显著。我国 通过推行以食盐加碘为主的综合防治措施，在碘缺乏病防治工作中取得了世界瞩目的成就。 据了解，雪天盐业正在各地卫健委、疾控、市场监督管理等部门指导下，陆续开展"防治碘缺乏病日"系列宣传活动，彰显国企责任担当。其中，湘东分公司 联合当地疾控中心推进科学补碘"五进"活动，在学校、城市广场开展盐知识科普与5·15宣传，讲解食盐加碘知识；湘南分公司联合疾控中心、市场监督管理 局，在大型商超、社区广场设置科普展台，展示雪天盐业优质碘盐样品，发放宣传赠品，传递"小碘盐，大健康"理念；湘北分公司联合疾控中心、市场监督 管理局等部门，通过主题展板、宣传手册、专家咨询等形式开展宣传活动，现场解答科学补碘疑问并指导真假碘盐鉴别方法；东南 ...