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雪天盐业推出行业首个盐科普AI智能体 加速数智营销转型新征程
Core Insights - Artificial intelligence (AI) is a significant driver of the new technological revolution and industrial transformation, profoundly changing production, lifestyle, and learning methods [1] - XueTian Salt Industry (600929) has launched the first AI-powered salt knowledge assistant, "Yan Zhi Xiao," leveraging the DeepSeek model to enhance digital marketing and drive business growth [1] Group 1: Marketing Transformation - The salt industry faces increasing competition, and traditional marketing methods are becoming less effective due to diverse consumer information channels and evolving consumer demands for health and nutrition [2] - "Yan Zhi Xiao" serves as a multifunctional assistant for marketing personnel and a one-stop health salt expert for consumers, utilizing natural language processing and machine learning to create intelligent interactions [2][3] - The AI assistant can match consumer health needs and preferences with suitable salt products, enhancing consumer experience and increasing marketing effectiveness while reducing costs [3] Group 2: Personalized Marketing - The shift from product-centered to user-centered marketing is crucial in the digital age, where personalized services and instant satisfaction are essential to meet rising consumer expectations [4] - "Yan Zhi Xiao" offers personalized salt recommendations and meal suggestions based on consumer preferences and local dietary habits, providing a customized experience akin to having a personal nutritionist [4] - The integration of AI and big data allows for real-time market demand sensing, enabling the company to adjust production and marketing strategies swiftly in response to consumer inquiries [4] Group 3: Value Chain Enhancement - The deep application of AI technology is transforming the industry from traditional models to intelligent ecosystems, enhancing efficiency and effectiveness [5] - The promotion of "Yan Zhi Xiao" aligns with national health strategies, providing a framework for healthy eating and establishing the company as a "professional nutrition steward" in public health [5] - By showcasing technological advancements, the company strengthens its brand image and consumer trust, positioning itself as an innovative leader in digital transformation [5] Group 4: Future Outlook - In a challenging market environment, the company is exploring a new model of intelligent marketing through "human-machine collaboration," aiming for high-quality development in the traditional industry [6] - The AI assistant represents a strategic pivot towards consumer co-creation and collaboration, optimizing business models and expanding growth opportunities in the salt industry [6]
雪天盐业微电影《盐途》获评国务院国资委“优秀品牌故事”
Core Viewpoint - The microfilm "Salt Road" produced by Xue Tian Salt Industry Group has been selected as an excellent brand story by the State-owned Assets Supervision and Administration Commission (SASAC), showcasing the brand power of state-owned enterprises [1][5]. Group 1: Brand Story Collection - In August 2024, SASAC launched a brand story collection activity for state-owned enterprises to promote the narrative of brand creation in the new era [1]. - A total of 200 excellent brand stories were selected, including 100 from central enterprises and 100 from local state-owned enterprises [1]. Group 2: Themes and Narrative - "Salt Road" uses artistic cinematography to illustrate the responsibilities and commitments of state-owned enterprises in inheriting red genes, practicing green ecological concepts, and promoting technological innovation [1]. - The film is structured around three main themes: "Red Gene, Green Ecology, and Technological Innovation," connecting the topics of enterprise reform, technological breakthroughs, and ecological development [1]. Group 3: Recognition and Impact - Since its release, "Salt Road" has received multiple awards, including the "Golden Camellia Award for Excellent Works" at the Hunan Microfilm Competition and the "Hunan State-owned Enterprise Brand Communication Pioneer Award" [5]. - The selection of "Salt Road" as an excellent brand story by SASAC not only recognizes the brand philosophy and value proposition of "Xue Tian Salt" but also sets a new benchmark for brand development in the industry [5].