Core Viewpoint - The company, Xue Tian Salt Industry Group, is actively engaging in the "Reduce Oil and Salt" initiative, aligning with the "Healthy China" strategy, and focusing on enhancing public health awareness and knowledge about healthy salt usage [1][2]. Group 1: Technological Innovation and Research - Xue Tian Salt Industry has taken the lead in technological research, recently completing the public announcement of a key provincial project focused on "Multi-dimensional Collaborative Key Technologies for Reducing Salt and Oil in Compound Seasonings" [1]. - This project is a collaboration with institutions such as Central South University and Hunan University, marking it as one of the first provincial-level research projects aimed at food industry technological innovation since the implementation of the "Reduce Salt and Oil" three-year action plan in Hunan Province [1]. Group 2: Product Development and Market Strategy - The company offers a diverse range of salt products tailored to different consumer needs, including low-sodium salt, calcium salt, and seaweed iodized salt, effectively merging consumer taste preferences with health requirements [1]. - Xue Tian Salt Industry has expanded its market presence beyond China, exporting products like ecological well-mined salt and low-sodium salt to Southeast Asia and Africa, gaining popularity among international consumers [2]. Group 3: Digital Innovation and Public Engagement - The company has launched an AI-driven program called "Salt Awareness," which utilizes a large model to provide the public with professional knowledge about salt, based on authoritative dietary guidelines [2]. - This initiative aims to foster healthy salt usage habits among the public, contributing to the broader goal of promoting national health [2]. Group 4: Future Directions - Xue Tian Salt Industry plans to continue its focus on product research and development, emphasizing scenario-based, intelligent, and international innovations to further promote the health concept of "Less Salt, Better Salt" [2].

Core Insights - The 2025 China Brand Festival opened in Shenzhen, focusing on the intelligent and global development of Chinese brands, with participation from various sectors including government, business, and media [1][3] - The festival featured significant events, including the release of the "Top Brand 2025 China 500" and "Top Brand 2025 World 500" rankings, highlighting the achievements of brands like Xue Tian Salt Industry [3][4] Company Highlights - Xue Tian Salt Industry was ranked 383rd in the "Top Brand 2025 China 500" list, improving by 15 places from 2024, with a brand value of 18.499 billion yuan [3][4] - The company emphasizes a transformation towards high-end, intelligent, green, and international branding, leveraging AI and digital technologies to enhance its competitive edge [6][9] Strategic Themes - The festival's theme "AI and Going Global" reflects the synchronization of brand development with contemporary trends, as discussed by industry leaders [3][4] - Ma Tianyi, a key speaker, introduced three types of thinking for brand development: "Active Water Thinking," "Ecological Thinking," and "Human-Centered Thinking," emphasizing collaboration and shared growth in the global market [4][6] Ecological and Sustainable Practices - Xue Tian Salt Industry focuses on sustainable practices, including the development of green mining and production solutions, aligning with national carbon reduction goals [7][8] - The company has initiated collaborative actions with other salt industry leaders to promote a cooperative business ecosystem, moving away from competition towards mutual growth [8][9] Product Innovation and Community Engagement - The company offers a diverse product range, including low-sodium and calcium-enriched salts, catering to various consumer needs while promoting healthy dietary habits [9] - Xue Tian Salt Industry is committed to enhancing the quality of life for consumers, positioning itself as a provider of healthy salt solutions and engaging in educational initiatives [9]

Core Viewpoint - The article emphasizes the importance of iodine deficiency disease prevention and the role of Xue Tian Salt Industry Group in promoting public awareness and health initiatives related to iodine supplementation [1][5]. Group 1: Company Initiatives - Xue Tian Salt Industry Group is actively participating in public welfare activities to promote the significance of iodine supplementation, aligning with the "Healthy China" strategy [1]. - The company has launched a series of innovative salt products, including ecological well salt, seaweed iodized salt, low-sodium salt, and calcium salt, to enhance public health and improve the quality of life [7]. - Xue Tian Salt Industry is committed to strict quality control to ensure a stable supply of high-quality iodized salt, safeguarding food safety from production to consumption [7]. Group 2: Public Awareness Campaigns - On May 15, Xue Tian Salt Industry collaborated with the Hunan Provincial Health Commission and the Hunan Provincial Center for Disease Control to host a promotional event for iodine deficiency disease prevention in Changsha [1][5]. - The company is conducting a series of promotional activities across various regions, including schools and community centers, to educate the public about iodized salt and the importance of iodine [8]. - Different branches of Xue Tian Salt Industry are engaging with local health departments to implement interactive educational activities, such as quizzes and expert consultations, to disseminate knowledge about iodine nutrition [8].