Core Insights - The news highlights the recent trending topic of Li Yapeng's divorce, which has drawn significant public attention due to his failed business ventures and substantial debts [1][3]. Group 1: Business Ventures - Li Yapeng's entrepreneurial journey is characterized as a series of missteps, often entering industries just as they begin to decline, earning him the label of a "reverse indicator" in business [4][12]. - His investment in the Snow Mountain Art Town project, which cost 3.5 billion, was made during a downturn in the real estate market, leading to a significant loss and a forced sale of 51% of the stake for 190 million, along with an additional 40 million in debt [6]. - The launch of a hotpot restaurant during the rise of e-commerce and a marriage platform "Xiyuan" also exemplifies his tendency to enter markets after they have peaked, resulting in poor timing and execution [8][10]. Group 2: Market Timing and Strategy - Li Yapeng's ventures often coincide with market saturation, as seen in the white liquor industry where he invested heavily only when competition intensified [8]. - His late entry into the electric vehicle market, investing 800 million when leading players had already established dominance, further illustrates his struggle with market timing [10]. - The early success of the "Xiyuan" project, which was on the verge of acquisition, was squandered when he declined the offer, marking a missed opportunity in his entrepreneurial journey [12]. Group 3: Lessons Learned - The narrative serves as a cautionary tale for entrepreneurs, emphasizing that having a celebrity status and passion is insufficient without market awareness and operational skills [12]. - The experiences of Li Yapeng highlight the importance of timing in business, suggesting that entering a market at the right moment is more critical than inherent talent [12].

Core Viewpoint - Li Yapeng's attempts to establish himself as a "real estate tycoon" have led to significant financial struggles, including a debt of 400 million yuan, despite claims of success in his real estate ventures [5][18][38]. Group 1: Real Estate Ventures - Li Yapeng claimed that his real estate project in Lijiang generated sales of 7 billion yuan in 2020 and 2021, asserting that he had been profitable over the past decade [2][9]. - The Lijiang project, initiated in 2008, involved a total investment of 3.5 billion yuan, but faced challenges due to high pricing compared to local market rates, resulting in poor sales performance [5][6]. - After failing to meet the terms of a profit-sharing agreement, Li Yapeng sold his 51% stake in the project for 193.8 million yuan, leading to ongoing legal disputes [6][8]. Group 2: Financial Struggles and Debt - Li Yapeng has been publicly struggling with a debt of 400 million yuan, which has led to restrictions on his spending and legal actions against him [9][12]. - Recent reports indicate that his company has accumulated additional debts, including tax arrears of over 5.6 million yuan [11]. - Despite his claims of financial success, evidence suggests ongoing financial distress, including multiple court orders for debt repayment [10][12]. Group 3: Shift to Live Streaming and Sales - In an effort to repay his debts, Li Yapeng has turned to live streaming sales, focusing on high-ticket items like tea and liquor, achieving a gross merchandise volume (GMV) of 52 million yuan in 2023 [18][21]. - His wife, Hai Ha Jinxi, has also joined the live streaming efforts, reportedly achieving better sales results than Li Yapeng [18][21]. - Despite some success in live streaming, Li Yapeng's ventures have not consistently yielded positive results, with some products failing to attract significant sales [24][26]. Group 4: Historical Context and Business Failures - Li Yapeng's transition from a successful actor to a businessman has been marked by a series of failed ventures, including investments in various industries that ultimately did not yield profits [26][30]. - His past business endeavors, such as a wedding-related website and a cultural real estate project, have often ended in financial losses, leading to a reputation for unsuccessful business ventures [28][30]. - Despite his failures, Li Yapeng remains optimistic about his business acumen, comparing his potential in business favorably to his acting career [33][36].