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“冷”资源激活“热”经济 冰雪运动蕴含巨大商机“澎湃”消费活力
Yang Shi Wang· 2025-11-21 07:49
Group 1 - The ice and snow economy in China is experiencing significant growth, with ski resorts in Beijing preparing for the new snow season by starting snowmaking operations [1] - The National Alpine Skiing Center in Beijing is utilizing 44 fixed and 54 mobile snowmaking machines, covering a total area of 125,000 square meters, with operations expected to be completed by the 22nd [1][3] - Ski resorts are enhancing their offerings, including extending the length of beginner ski trails and expanding experience areas, while also opening 13 professional ski trails in an orderly manner [3] Group 2 - The Jun Du Mountain Ski Resort in Beijing is introducing pet-friendly services, including a pet boarding area and a dedicated snow play area for pets [5] - Ski equipment sales are peaking as the winter season approaches, with a focus on personalized gear, particularly in Beijing's largest ski equipment sales hub [6] - Retailers have entered a high-frequency restocking mode, with an average of more than two restocks per week to meet demand, and a notable increase in younger consumers, including children aged 6-10 [8] Group 3 - Domestic brands are seeing significant sales growth, with high-quality and differentiated products becoming increasingly popular among consumers [10]