Core Insights - The China International Import Expo (CIIE) is enhancing its role as a platform for international procurement, investment promotion, cultural exchange, and open cooperation, showcasing its attributes as a global public product [1] Group 1: Event Overview - The eighth CIIE is being held at the National Exhibition and Convention Center in Shanghai, marking it as the world's first national-level exhibition focused on imports [1] - The event features renowned domestic brands like Qingdao Beer, which presents a variety of products to both domestic and international consumers [1] Group 2: Qingdao Beer Highlights - Qingdao Beer showcases its premium unfiltered and unpasteurized products, adhering to the "three no's" principle, which allows consumers to enjoy fresh beer that was previously only available to brewers [3] - The brand offers a diverse range of craft beers, including styles like wheat bock, Belgian double, and various IPAs, all brewed at its 1903 Craft Workshop [3][4] - Qingdao Beer also presents creative beer-related products, such as beer-flavored snacks and unique gift boxes, enhancing the consumer experience [6] Group 3: Brand Innovation and Consumer Experience - Qingdao Beer is evolving from a product-centric approach to a consumer experience-focused model, emphasizing high-quality, differentiated products that cater to modern consumer trends [4][6] - The brand's integration of cultural and creative elements reflects its commitment to innovation while maintaining its historical legacy [4][6]

Group 1 - Qingdao Beer organized the sixth National Fan Conference at sea, bringing together over a hundred core fan representatives from various Chinese football clubs for a unique cultural exchange journey [1][8] - The event featured football activities on deck, discussions about football culture, and a visit to the Jeju United Football Club in South Korea, fostering a sense of community among fans [1][8] - Qingdao Beer 1903 was highlighted as the main product, praised for its rich malt aroma and smooth taste, becoming the most popular drink during the event [3][7] Group 2 - The newly launched club-themed cans for Beijing Guoan, Henan, Shanghai Port, and Yunnan Yukun were well-received by fans, combining the beer's classic quality with club spirit [5][8] - Various beer options were available on board, including Pure Draft and White Beer, catering to different tastes and preferences among fans [7][8] - Qingdao Beer is not only a sponsor of the 2025 Chinese Super League but also aims to innovate football consumption experiences through initiatives like the "Fan Gathering" mini-program and the creation of "Sports Parks" in multiple cities [10][12] Group 3 - The company emphasizes its role as an emotional connector, creating immersive experiences that resonate deeply with fans, blending football, passion, and storytelling [12]