Core Insights - The China International Import Expo (CIIE) is enhancing its role as a platform for international procurement, investment promotion, cultural exchange, and open cooperation, showcasing its attributes as a global public product [1] Group 1: Event Overview - The eighth CIIE is being held at the National Exhibition and Convention Center in Shanghai, marking it as the world's first national-level exhibition focused on imports [1] - The event features renowned domestic brands like Qingdao Beer, which presents a variety of products to both domestic and international consumers [1] Group 2: Qingdao Beer Highlights - Qingdao Beer showcases its premium unfiltered and unpasteurized products, adhering to the "three no's" principle, which allows consumers to enjoy fresh beer that was previously only available to brewers [3] - The brand offers a diverse range of craft beers, including styles like wheat bock, Belgian double, and various IPAs, all brewed at its 1903 Craft Workshop [3][4] - Qingdao Beer also presents creative beer-related products, such as beer-flavored snacks and unique gift boxes, enhancing the consumer experience [6] Group 3: Brand Innovation and Consumer Experience - Qingdao Beer is evolving from a product-centric approach to a consumer experience-focused model, emphasizing high-quality, differentiated products that cater to modern consumer trends [4][6] - The brand's integration of cultural and creative elements reflects its commitment to innovation while maintaining its historical legacy [4][6]

Core Viewpoint - Qingdao Beer is redefining the quality boundaries of beer through a comprehensive approach that emphasizes technological innovation and quality management across the entire production chain [1][2][3] Group 1: Quality Management and Innovation - Qingdao Beer has developed a unique "charm perception quality management model" that enhances quality from basic to charm perception, addressing consumer needs from basic to potential [1][3] - The company has successfully localized the production of oxygen-absorbing gaskets, achieving international performance standards and subsequently leading in this technology [3][4] - Qingdao Beer has established the largest domestic production line for sealing elastic gaskets, integrating innovation with the industrial chain [3][5] Group 2: Digital Transformation and Traceability - The company has implemented a digital production system that allows for real-time monitoring of over 1800 quality checkpoints, ensuring transparency and traceability of each product [4][5] - Qingdao Beer is enhancing its quality management through digital transformation, focusing on intelligent manufacturing and green low-carbon practices [5][6] Group 3: Product Freshness and Consumer Experience - The introduction of fresh beer products like Qingdao Beer raw beer has transformed consumer experiences, emphasizing freshness and health [6][7] - The company has developed a rapid logistics system that ensures beer is delivered within 30 minutes, enhancing consumer convenience and satisfaction [6][7] Group 4: Global Reach and Brand Development - Qingdao Beer exports to over 120 countries, promoting the "Chinese quality" image globally while enhancing brand storytelling [7] - The company is creating immersive consumer experiences through various initiatives, such as themed bars and beer festivals, to enrich the overall consumption experience [7]

Group 1 - Qingdao Beer organized the sixth National Fan Conference at sea, bringing together over a hundred core fan representatives from various Chinese football clubs for a unique cultural exchange journey [1][8] - The event featured football activities on deck, discussions about football culture, and a visit to the Jeju United Football Club in South Korea, fostering a sense of community among fans [1][8] - Qingdao Beer 1903 was highlighted as the main product, praised for its rich malt aroma and smooth taste, becoming the most popular drink during the event [3][7] Group 2 - The newly launched club-themed cans for Beijing Guoan, Henan, Shanghai Port, and Yunnan Yukun were well-received by fans, combining the beer's classic quality with club spirit [5][8] - Various beer options were available on board, including Pure Draft and White Beer, catering to different tastes and preferences among fans [7][8] - Qingdao Beer is not only a sponsor of the 2025 Chinese Super League but also aims to innovate football consumption experiences through initiatives like the "Fan Gathering" mini-program and the creation of "Sports Parks" in multiple cities [10][12] Group 3 - The company emphasizes its role as an emotional connector, creating immersive experiences that resonate deeply with fans, blending football, passion, and storytelling [12]