转自：中国质量报 酿"质"也酿"新" —— 青岛啤酒以"极致匠心"重新定义一杯好啤酒的品质边界 □ 本报记者 朱文达 什么是一杯好啤酒？是浓郁的麦香？是洁白细腻的泡沫？是爽滑的口感？是合格的理化指标？这是传统 意义上对好啤酒的定义。但，与时代品质同频共振的质量定义，不止于此。 从研发到选料，从酿造到灌装，从新鲜送到即时达，从场景到氛围……在青岛啤酒股份有限公司（以下 简称"青岛啤酒"）看来，一杯好啤酒，是全链条的匠心守护，是魅力质量的"新"变。 近年来，以满足和引领消费者对美好生活的需求为出发点，青岛啤酒以科技创新为引领加快质量变革， 独创"基于数字化端到端解码的魅力感知质量管理模式"，率先提出质量管理从基础质量、特色质量到魅 力感知质量的跃升；满足消费者从基本需求、变化需求到潜在需求的递进；从产品体验到场景体验的迭 代；从物质需求到精神需求的升级……为啤酒行业的质量管理提供了青岛啤酒解决方案。 "就在几年前，中国啤酒行业对垫片的这种高分子材料几乎一无所知，长期依赖进口。"青岛啤酒研发中 心相关负责人告诉记者。对此，青岛啤酒联合高校、供应商三方合力攻关，经数百轮次测试，成功实现 了垫片材料的国产化，吸氧率性能 ...

Group 1 - Qingdao Beer organized the sixth National Fan Conference at sea, bringing together over a hundred core fan representatives from various Chinese football clubs for a unique cultural exchange journey [1][8] - The event featured football activities on deck, discussions about football culture, and a visit to the Jeju United Football Club in South Korea, fostering a sense of community among fans [1][8] - Qingdao Beer 1903 was highlighted as the main product, praised for its rich malt aroma and smooth taste, becoming the most popular drink during the event [3][7] Group 2 - The newly launched club-themed cans for Beijing Guoan, Henan, Shanghai Port, and Yunnan Yukun were well-received by fans, combining the beer's classic quality with club spirit [5][8] - Various beer options were available on board, including Pure Draft and White Beer, catering to different tastes and preferences among fans [7][8] - Qingdao Beer is not only a sponsor of the 2025 Chinese Super League but also aims to innovate football consumption experiences through initiatives like the "Fan Gathering" mini-program and the creation of "Sports Parks" in multiple cities [10][12] Group 3 - The company emphasizes its role as an emotional connector, creating immersive experiences that resonate deeply with fans, blending football, passion, and storytelling [12]