Investment Rating - The report maintains an "Outperform" rating for Tsingtao Brewery, with a target price of RMB 88.00 based on a current price of RMB 69.50 [2]. Core Insights - Tsingtao Brewery's profitability continues to improve, with H1 2025 revenue and net profit attributable to shareholders reaching RMB 20.491 billion and RMB 3.904 billion, respectively, reflecting increases of 2.11% and 7.21% year-on-year. The net profit margin improved to 19.05% [3][11]. - The company has demonstrated resilience in sales volume, achieving 4.732 million kiloliters, which is a 2.3% increase, outperforming the industry average decline of 0.3% [11]. - The product mix is optimizing, with mid-to-high-end sales volumes accounting for 42.1% of total sales, indicating a clear growth pattern favoring premium products [3][12]. Revenue Analysis - The beer business revenue increased by 1.9% in H1 2025, with a slight decline in ton price of 0.3%. However, Q2 showed a positive trend in ton price, indicating price stabilization [4][12]. - Regional performance varied, with Shandong showing solid fundamentals and East China emerging as a new growth engine, achieving revenue growth of 9.94% [4][12]. Profitability and Cost Management - Gross margin reached 43.7% in H1 2025, with a further increase to 45.84% in Q2, driven by lower unit costs due to falling raw material prices [5][13]. - The operating cash flow/net profit ratio stands at 123%, with a dividend payout ratio exceeding 60%, providing reliable returns in uncertain markets [14]. Investment Recommendations - The report emphasizes the strategic resolve of Tsingtao Brewery in adapting to industry changes, such as the rise of on-demand retail and craft beer diversification. The company is well-positioned to benefit from consumers' renewed preference for high-quality products [14]. - The expected EPS for 2025-2027 is RMB 3.52, RMB 3.75, and RMB 3.95, respectively, with a maintained target price of RMB 88 based on a 25x PE multiple for 2025 [14].