Investment Rating - The report maintains an "Accumulate" rating for Qingmu Technology [3] Core Views - Qingmu Technology is expanding its e-commerce service offerings, maintaining a leading position in the large apparel brand operation while deepening collaborations with quality brands. The company is also exploring the trendy toy industry to uncover new profit sources in operational categories. The brand incubation business is positioned in the health and pet food sectors, which are expected to grow significantly. The net profit forecasts for 2025-2027 have been revised upwards to 1.2 billion, 1.9 billion, and 2.6 billion respectively, representing year-on-year growth of 31%, 57%, and 40%. The corresponding latest closing price P/E ratios are 56, 36, and 26 [3] Financial Performance Summary - For the first three quarters of 2025, Qingmu Technology achieved revenue of 1.02 billion, a year-on-year increase of 26.3%, and a net profit attributable to shareholders of 79.62 million, up 10.2%. In Q3 alone, revenue reached 350 million, a year-on-year increase of 33.7%, with net profit soaring to 27.96 million, a remarkable increase of 439.7% [10] - The sales net profit margin improved significantly, with the gross margin for the first three quarters of 2025 at 56.3%, up 5.3 percentage points year-on-year. The Q3 gross margin was 55.0%, also up 5.0 percentage points year-on-year. The operating expense ratio for the first three quarters was 48.3%, up 4.8 percentage points year-on-year, while the Q3 operating expense ratio was 49.4%, down 0.7 percentage points year-on-year [10] - The brand incubation and management business continues to grow rapidly, driven by partnerships with European health brands. A strategic cooperation agreement was signed with Dermofarm to explore the Chinese health market, leveraging previous successes in brand growth [10] - The e-commerce operation business is synergistically enhancing its services, including traditional e-commerce operations and live streaming services across major platforms. The company is also advancing AI technology to improve digital service levels [10]

Group 1 - The company's brand management business is expected to continue high growth, with revenue from brand incubation and management services in H1 2025 reaching 233 million yuan, a year-on-year increase of 86.46%. The core brand Cumlaude Lab saw over 70% growth in revenue during the same period and ranked first in the mid-to-high-end personal care category on Tmall and Douyin [1] - Third-party data indicates that Cumlaude Lab continued its high growth in Q3 2025, with a year-on-year GMV increase of approximately 94% on Tmall and Douyin platforms. Zuccari also experienced over 95% year-on-year revenue growth in H1 2025 [1] - The company signed a strategic cooperation agreement with Dermofarm in May, a well-known European pharmaceutical company focused on skin health, which is expected to further expand the existing collaboration with the Cumlaude Lab brand and enhance incremental changes from deepened cooperation [1] Group 2 - The company is actively embracing AI technology by establishing a dedicated AI team and building a series of data and technology platforms internally. It has developed various technical tools and systems, laying the foundation for the application of AI technology in e-commerce operations [2] - The investment suggestion highlights the dual-driven growth opportunity from brand management incubation and AI applications. The brand management business is anticipated to enter an explosive growth phase, with significant increases in the Cumlaude Lab and Zuccari brands, alongside the strategic cooperation with Dermofarm [2] - The company is recognized as one of the first ecological agent service providers for AI, with significant investments already yielding results. The focus is on the upward turning point in brand management and the cost-reduction and efficiency-enhancing potential of AI applications, with projected net profits of 130 million yuan and 180 million yuan for 2025 and 2026, respectively [2]