原标题：春节假期游客人数和花费均创历史新高 惠民措施激活力，文旅消费开门红。2026年全国春节文化和旅游消费月活动火热开展，各地集中发放消 费券、专项补贴等，推动文旅市场购销两旺。福建推出4300余场文旅消费活动、560余项优惠政策，湖 南通过发放消费券、景区门票优惠、艺术惠民演出等开展促消费活动3000余场，重庆推出1300余场文旅 活动、发放5000万元出行补贴。夜间经济活力十足，洛阳古城文化特色街区、长沙五一商圈等集聚区烟 火升腾、人气旺盛，点亮夜间文旅消费。 文旅融合加百业，产业升级焕新彩。科技赋能场景创新，福建泉州非遗灯会上线超2000盏非遗花灯，以 数字光影技术打造"火树银花不夜天"的新春盛景，创新推出"世遗探秘"全域AI剧本游。冰雪旅游释 放"热效应"，黑龙江哈尔滨冰雪大世界推出"新春冰雪盛宴"，打造春节主题冰雕、潮流演艺、光影秀、 互动送福等体验。乡村旅游红红火火，各地推出古镇民俗、乡村专线、田园体验等产品，让游客赏绿水 青山、忆浓浓乡愁。影视IP带动文旅出圈，多地借热播剧推出主题游线与特展，催生文旅游学新热点。 （张盖伦） 原标题：春节假期游客人数和花费均创历史新高 来源：科技日报 24日， ...

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is seen as a new opportunity for the tourism industry, with the lantern festival being a key cultural representation and a bridge for modern life [1][2]. Group 1: Lantern Festival Development - The Sichuan Zigong Lantern Festival, known as the "world's number one lantern," has a history of over a thousand years and has become a major attraction for both domestic and international tourists [2]. - The 31st Zigong International Dinosaur Lantern Festival has received over 1.85 million visitors this year, generating nearly 200 million yuan in ticket revenue, highlighting the unique charm and strong appeal of lantern culture [2]. - During the Spring Festival, the festival boosted surrounding accommodation and dining consumption by over 600 million yuan, marking it as the top cultural heritage site in Sichuan, surpassing natural sightseeing spots [2]. Group 2: Trends in Lantern and Tourism Integration - The trend of regularizing lantern festivals is inevitable, with brand festivals striving to create unique products and diversify offerings [3]. - The Chinese lantern industry is experiencing diversification, internationalization, and smart development driven by technological innovation, cultural heritage, policy support, and market demand [3]. - The Xi'an Chang'an Lantern Festival exemplifies the active transmission of Chinese New Year culture, featuring a three-dimensional exhibition structure that integrates cultural relics with contemporary aesthetics [3]. Group 3: International Expansion of Lantern Festivals - The Shanghai Yuyuan Lantern Festival is innovating traditional expressions using the latest digital technologies and is expanding internationally [4]. - The Yuyuan Lantern Festival's IP "Shanhai Qiyu Ji" was showcased at the 2025 International Lantern Festival in Vietnam, attracting significant local interest [4]. - The festival plans to hold its first overseas event in Paris at the end of 2023, aiming to attract around 200,000 visitors, and will also host an event in Thailand to celebrate the 50th anniversary of China-Thailand diplomatic relations [4].