Group 1 - The core demand for tourists has shifted towards "cooling travel" as temperatures rise, with a 47% year-on-year increase in search volume for "cooling travel" since July [1] - Major tourist companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The Northeast region has established a clear "cooling ecosystem," with Yunnan and Guizhou also seeing significant tourist influx, as evidenced by a 70% year-on-year increase in orders for Yunnan scenic spots during the summer vacation [2] Group 2 - Companies like Changbai Mountain Tourism Co., Ltd. are diversifying their cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals, resulting in a 4.5% increase in visitors in June [2] - Tianmu Lake has developed various attractions targeting "cooling travel" and family tourism, such as outdoor events and themed water activities [3] - Travel agencies are also capitalizing on the "cooling travel" trend, with significant increases in bookings for Australia and New Zealand travel packages, showing growth rates of 200% and 120% respectively [3] Group 3 - The tourism market is undergoing a transformation as standardized travel packages lose appeal, prompting companies to explore ways to extend the "cooling travel" experience [4] - Yunnan Province reported a 10.8% year-on-year increase in tourist arrivals, reaching 371 million visitors in the first half of the year, with total tourism spending growing by 10.5% to 658.43 billion [4] - Tourists are increasingly seeking authentic local experiences rather than just visiting major attractions, indicating a shift towards a desire for unique cultural engagement [4][5] Group 4 - Companies like Guangzhou Lingnan Group are innovating by integrating local cultural symbols into their offerings, enhancing the overall visitor experience [5] - Xi'an Qujiang Cultural Tourism Co., Ltd. is transforming historical sites into cultural IPs, creating immersive experiences that blend history with modern creativity [5] - The tourism market is moving from a superficial experience to a more meaningful engagement, emphasizing the importance of local culture and community in attracting repeat visitors [5]

Core Insights - The summer heat has driven a significant increase in demand for "cooling travel," with search volume rising by 47% year-on-year since July, particularly in the Northwest, Northeast, and Southwest regions of China [1] - Listed tourism companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The trend of "cooling travel" has led to a substantial increase in orders, with Yunnan's scenic spots seeing a 70% year-on-year growth in orders during the summer vacation period [1] Industry Trends - The tourism market is shifting from standardized packages to more personalized experiences, as companies explore ways to extend the appeal of "cooling travel" [2][3] - Yunnan Province reported 371 million visitors in the first half of the year, a 10.8% increase, with total tourism spending reaching 658.43 billion yuan, up 10.5% [3] - Tourists are increasingly seeking authentic local experiences rather than just visiting top-rated attractions, indicating a desire for unique cultural engagement [3][4] Company Strategies - Changbai Mountain Tourism Co., Ltd. is diversifying its cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals [1] - Tianmu Lake is creating attractive projects for cooling and family travel, including outdoor events and themed water festivals [2] - Guangzhou Lingnan Group is enhancing visitor experiences by integrating local cultural elements into their offerings, while Xi'an Qujiang Cultural Tourism Co., Ltd. is rebranding historical sites into immersive cultural experiences [4]

Core Insights - The second China-Central Asia Summit was held in Astana, Kazakhstan, showcasing the "Chang'an Lantern Festival" as a vibrant example of cultural exchange and the "Cultural Co-prosperity" initiative [1][2] Group 1: Event Overview - The "Chang'an Lantern Festival" is rooted in the Tang Dynasty's lantern appreciation customs and has evolved into a significant cultural IP in Xi'an, attracting over 850,000 visitors annually [1] - The festival features a modernized format that integrates AR immersive experiences and 3D projections across three major venues, including the Tang Paradise and Xi'an City Wall [1] Group 2: Cultural Impact - The festival's theme lanterns are based on Tang historical texts, combining traditional craftsmanship with modern technology to create an immersive experience [2] - The event included performances, a food experience area, and cultural exhibitions, providing a multi-sensory celebration of Chinese culture [2] Group 3: Global Expansion - The "Chang'an Lantern Festival" plans to expand internationally, with events scheduled for the 2024 Spring Festival in collaboration with five Central Asian countries and a showcase in Los Angeles, expected to attract 200,000 visitors [2] - The festival has achieved over 2.5 billion global exposures and 160 million social media interactions, establishing itself as a prominent ambassador for Chinese culture worldwide [2]

Core Viewpoint - Xi'an Qujiang Cultural Tourism Co., Ltd. is focusing on enhancing its competitive advantages and operational efficiency through strategic reforms and integrated management in the cultural tourism sector [2][4][6]. Group 1: Shareholder Meeting Procedures - Shareholders have the right to speak, inquire, and vote during the annual general meeting, with prior registration required for speaking [1]. - Voting will be conducted through a combination of on-site and online methods, with shareholders allowed to choose only one voting method [1][2]. - The meeting will be monitored by a team consisting of lawyers, shareholder representatives, and supervisors [2]. Group 2: Business Performance and Strategy - The company reported that its tourism scenic area operation management business accounts for 52% of its revenue, with key attractions including the "Daming Palace National Heritage Park" and "Datang Furong Garden" [7]. - The company aims to enhance its cultural tourism offerings by integrating various services such as hotel management, travel services, and cultural performances [6][8]. - The company plans to achieve approximately 1 billion yuan in revenue for the fiscal year 2025, with cost control measures in place [17]. Group 3: Competitive Advantages and Challenges - The company has received several honors, including recognition for its historical parks and cultural performances, which strengthen its market position [4][6]. - Challenges include the need to revitalize underperforming assets and transition towards a more integrated cultural and tourism model [6][8]. - The company is focusing on the development of cultural IP and enhancing the integration of tourism and cultural heritage [16]. Group 4: Corporate Governance and Compliance - The company adheres to legal regulations and continuously improves its corporate governance structure to protect shareholder interests [17][28]. - A comprehensive internal control system has been established to ensure effective management and compliance with regulatory requirements [28][29]. - The company has implemented a plan for investor relations management to enhance communication with stakeholders [26].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is seen as a new opportunity for the tourism industry, with the lantern festival being a key cultural representation and a bridge for modern life [1][2]. Group 1: Lantern Festival Development - The Sichuan Zigong Lantern Festival, known as the "world's number one lantern," has a history of over a thousand years and has become a major attraction for both domestic and international tourists [2]. - The 31st Zigong International Dinosaur Lantern Festival has received over 1.85 million visitors this year, generating nearly 200 million yuan in ticket revenue, highlighting the unique charm and strong appeal of lantern culture [2]. - During the Spring Festival, the festival boosted surrounding accommodation and dining consumption by over 600 million yuan, marking it as the top cultural heritage site in Sichuan, surpassing natural sightseeing spots [2]. Group 2: Trends in Lantern and Tourism Integration - The trend of regularizing lantern festivals is inevitable, with brand festivals striving to create unique products and diversify offerings [3]. - The Chinese lantern industry is experiencing diversification, internationalization, and smart development driven by technological innovation, cultural heritage, policy support, and market demand [3]. - The Xi'an Chang'an Lantern Festival exemplifies the active transmission of Chinese New Year culture, featuring a three-dimensional exhibition structure that integrates cultural relics with contemporary aesthetics [3]. Group 3: International Expansion of Lantern Festivals - The Shanghai Yuyuan Lantern Festival is innovating traditional expressions using the latest digital technologies and is expanding internationally [4]. - The Yuyuan Lantern Festival's IP "Shanhai Qiyu Ji" was showcased at the 2025 International Lantern Festival in Vietnam, attracting significant local interest [4]. - The festival plans to hold its first overseas event in Paris at the end of 2023, aiming to attract around 200,000 visitors, and will also host an event in Thailand to celebrate the 50th anniversary of China-Thailand diplomatic relations [4].