Group 1 - The core demand for tourists has shifted towards "cooling travel" as temperatures rise, with a 47% year-on-year increase in search volume for "cooling travel" since July [1] - Major tourist companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The Northeast region has established a clear "cooling ecosystem," with Yunnan and Guizhou also seeing significant tourist influx, as evidenced by a 70% year-on-year increase in orders for Yunnan scenic spots during the summer vacation [2] Group 2 - Companies like Changbai Mountain Tourism Co., Ltd. are diversifying their cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals, resulting in a 4.5% increase in visitors in June [2] - Tianmu Lake has developed various attractions targeting "cooling travel" and family tourism, such as outdoor events and themed water activities [3] - Travel agencies are also capitalizing on the "cooling travel" trend, with significant increases in bookings for Australia and New Zealand travel packages, showing growth rates of 200% and 120% respectively [3] Group 3 - The tourism market is undergoing a transformation as standardized travel packages lose appeal, prompting companies to explore ways to extend the "cooling travel" experience [4] - Yunnan Province reported a 10.8% year-on-year increase in tourist arrivals, reaching 371 million visitors in the first half of the year, with total tourism spending growing by 10.5% to 658.43 billion [4] - Tourists are increasingly seeking authentic local experiences rather than just visiting major attractions, indicating a shift towards a desire for unique cultural engagement [4][5] Group 4 - Companies like Guangzhou Lingnan Group are innovating by integrating local cultural symbols into their offerings, enhancing the overall visitor experience [5] - Xi'an Qujiang Cultural Tourism Co., Ltd. is transforming historical sites into cultural IPs, creating immersive experiences that blend history with modern creativity [5] - The tourism market is moving from a superficial experience to a more meaningful engagement, emphasizing the importance of local culture and community in attracting repeat visitors [5]

Core Insights - The summer heat has driven a significant increase in demand for "cooling travel," with search volume rising by 47% year-on-year since July, particularly in the Northwest, Northeast, and Southwest regions of China [1] - Listed tourism companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The trend of "cooling travel" has led to a substantial increase in orders, with Yunnan's scenic spots seeing a 70% year-on-year growth in orders during the summer vacation period [1] Industry Trends - The tourism market is shifting from standardized packages to more personalized experiences, as companies explore ways to extend the appeal of "cooling travel" [2][3] - Yunnan Province reported 371 million visitors in the first half of the year, a 10.8% increase, with total tourism spending reaching 658.43 billion yuan, up 10.5% [3] - Tourists are increasingly seeking authentic local experiences rather than just visiting top-rated attractions, indicating a desire for unique cultural engagement [3][4] Company Strategies - Changbai Mountain Tourism Co., Ltd. is diversifying its cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals [1] - Tianmu Lake is creating attractive projects for cooling and family travel, including outdoor events and themed water festivals [2] - Guangzhou Lingnan Group is enhancing visitor experiences by integrating local cultural elements into their offerings, while Xi'an Qujiang Cultural Tourism Co., Ltd. is rebranding historical sites into immersive cultural experiences [4]

此次亮相峰会的"长安灯会"主题灯组，以唐代史籍典故为核心，通过非遗扎制技艺与现代技术结合，在 阿斯塔纳构建出"一步一景一千年"的穿越体验。活动当晚，身着华服的小姐姐与灯组交相辉映，非遗表 演穿插其间，配合西安美食体验区与非遗文化雅集，打造出"视听味触"全感官的中国文化盛宴。中亚民 众纷纷驻足拍摄，据现场统计，活动期间有200余名嘉宾参与互动。 近年来，"长安灯会"持续探索"走出去"路径，2024年春节与中亚五国联动举办点灯仪式，中国驻中亚五 国使领馆同步点亮西安花灯；同年10月登陆美国洛杉矶，吸引20万中外游客，50余家中美企业参展； 2025年初实现"世界四大文明古都共同点亮"，同时现场官宣了"长安灯会"在泰国、马来西亚等更多国家 的"全球推广大使"。截至目前，其全球累计曝光量超25亿，社交媒体话题阅读量突破1.6亿，成为中华 文化国际传播的"亮名片"。（孟越） 中国发展网讯 6月17日，第二届中国—中亚峰会在哈萨克斯坦首都阿斯塔纳举行。中国—中亚通讯社论 坛（中国⼀中亚合作发展论坛暨第三届丝绸之路国际传播大会）在当地举办。当地时间6月21日晚，来 自西安曲江新区的"长安灯会"携传统花灯与华服惊艳亮相，在中 ...

Core Viewpoint - Xi'an Qujiang Cultural Tourism Co., Ltd. is focusing on enhancing its competitive advantages and operational efficiency through strategic reforms and integrated management in the cultural tourism sector [2][4][6]. Group 1: Shareholder Meeting Procedures - Shareholders have the right to speak, inquire, and vote during the annual general meeting, with prior registration required for speaking [1]. - Voting will be conducted through a combination of on-site and online methods, with shareholders allowed to choose only one voting method [1][2]. - The meeting will be monitored by a team consisting of lawyers, shareholder representatives, and supervisors [2]. Group 2: Business Performance and Strategy - The company reported that its tourism scenic area operation management business accounts for 52% of its revenue, with key attractions including the "Daming Palace National Heritage Park" and "Datang Furong Garden" [7]. - The company aims to enhance its cultural tourism offerings by integrating various services such as hotel management, travel services, and cultural performances [6][8]. - The company plans to achieve approximately 1 billion yuan in revenue for the fiscal year 2025, with cost control measures in place [17]. Group 3: Competitive Advantages and Challenges - The company has received several honors, including recognition for its historical parks and cultural performances, which strengthen its market position [4][6]. - Challenges include the need to revitalize underperforming assets and transition towards a more integrated cultural and tourism model [6][8]. - The company is focusing on the development of cultural IP and enhancing the integration of tourism and cultural heritage [16]. Group 4: Corporate Governance and Compliance - The company adheres to legal regulations and continuously improves its corporate governance structure to protect shareholder interests [17][28]. - A comprehensive internal control system has been established to ensure effective management and compliance with regulatory requirements [28][29]. - The company has implemented a plan for investor relations management to enhance communication with stakeholders [26].

南开大学旅游与服务学院副教授妥艳媜发布了《非遗旅游融合发展研究报告（2025）》非遗灯会旅游融 合研究成果，总结了非遗灯会和旅游融合的实践经验，灯会与旅游的融合发展，推动流传千年的灯会超 越单一的节庆符号或技艺，成为驱动产业创新、非遗文化传承创造的综合引擎。 灯会和旅游的融合将呈现怎样的新动向？中国旅游协会休闲度假分会总顾问、世界旅游城市联合会首席 专家魏小安认为，彩灯常态化是必然趋势，品牌灯会都在努力打造特色产品，形成异质化。中国彩灯行 业在技术创新、文化传承、政策支持和市场需求的多重驱动下，呈现出多元化、国际化和智能化的发展 趋势。 中华彩灯在国际舞台上绽放华彩，已成为中华文化"走出去"的一张亮丽名片。段强表示，灯会应拓宽国 际视野，进一步推动全球游客逛灯会和灯会"出海"，让中国灯会成为文明对话的"世界语言"。 灯会已成为当前旅游新热点，受到中外游客喜爱。近日，由中国旅游协会主办的非遗灯会旅游创新发展 活动在四川省自贡市举办。全国各地非遗灯会代表、各省区市旅游协会负责人、专家学者、旅游企业代 表等共话灯会旅游发展新趋势。 非遗既是中华传统文化的璀璨结晶，更是旅游产业破局的崭新机遇。中国旅游协会会长段强认为 ...