Group 1 - The core demand for tourists has shifted towards "cooling travel" as temperatures rise, with a 47% year-on-year increase in search volume for "cooling travel" since July [1] - Major tourist companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The Northeast region has established a clear "cooling ecosystem," with Yunnan and Guizhou also seeing significant tourist influx, as evidenced by a 70% year-on-year increase in orders for Yunnan scenic spots during the summer vacation [2] Group 2 - Companies like Changbai Mountain Tourism Co., Ltd. are diversifying their cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals, resulting in a 4.5% increase in visitors in June [2] - Tianmu Lake has developed various attractions targeting "cooling travel" and family tourism, such as outdoor events and themed water activities [3] - Travel agencies are also capitalizing on the "cooling travel" trend, with significant increases in bookings for Australia and New Zealand travel packages, showing growth rates of 200% and 120% respectively [3] Group 3 - The tourism market is undergoing a transformation as standardized travel packages lose appeal, prompting companies to explore ways to extend the "cooling travel" experience [4] - Yunnan Province reported a 10.8% year-on-year increase in tourist arrivals, reaching 371 million visitors in the first half of the year, with total tourism spending growing by 10.5% to 658.43 billion [4] - Tourists are increasingly seeking authentic local experiences rather than just visiting major attractions, indicating a shift towards a desire for unique cultural engagement [4][5] Group 4 - Companies like Guangzhou Lingnan Group are innovating by integrating local cultural symbols into their offerings, enhancing the overall visitor experience [5] - Xi'an Qujiang Cultural Tourism Co., Ltd. is transforming historical sites into cultural IPs, creating immersive experiences that blend history with modern creativity [5] - The tourism market is moving from a superficial experience to a more meaningful engagement, emphasizing the importance of local culture and community in attracting repeat visitors [5]

Core Insights - The summer heat has driven a significant increase in demand for "cooling travel," with search volume rising by 47% year-on-year since July, particularly in the Northwest, Northeast, and Southwest regions of China [1] - Listed tourism companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The trend of "cooling travel" has led to a substantial increase in orders, with Yunnan's scenic spots seeing a 70% year-on-year growth in orders during the summer vacation period [1] Industry Trends - The tourism market is shifting from standardized packages to more personalized experiences, as companies explore ways to extend the appeal of "cooling travel" [2][3] - Yunnan Province reported 371 million visitors in the first half of the year, a 10.8% increase, with total tourism spending reaching 658.43 billion yuan, up 10.5% [3] - Tourists are increasingly seeking authentic local experiences rather than just visiting top-rated attractions, indicating a desire for unique cultural engagement [3][4] Company Strategies - Changbai Mountain Tourism Co., Ltd. is diversifying its cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals [1] - Tianmu Lake is creating attractive projects for cooling and family travel, including outdoor events and themed water festivals [2] - Guangzhou Lingnan Group is enhancing visitor experiences by integrating local cultural elements into their offerings, while Xi'an Qujiang Cultural Tourism Co., Ltd. is rebranding historical sites into immersive cultural experiences [4]

此次亮相峰会的"长安灯会"主题灯组，以唐代史籍典故为核心，通过非遗扎制技艺与现代技术结合，在 阿斯塔纳构建出"一步一景一千年"的穿越体验。活动当晚，身着华服的小姐姐与灯组交相辉映，非遗表 演穿插其间，配合西安美食体验区与非遗文化雅集，打造出"视听味触"全感官的中国文化盛宴。中亚民 众纷纷驻足拍摄，据现场统计，活动期间有200余名嘉宾参与互动。 近年来，"长安灯会"持续探索"走出去"路径，2024年春节与中亚五国联动举办点灯仪式，中国驻中亚五 国使领馆同步点亮西安花灯；同年10月登陆美国洛杉矶，吸引20万中外游客，50余家中美企业参展； 2025年初实现"世界四大文明古都共同点亮"，同时现场官宣了"长安灯会"在泰国、马来西亚等更多国家 的"全球推广大使"。截至目前，其全球累计曝光量超25亿，社交媒体话题阅读量突破1.6亿，成为中华 文化国际传播的"亮名片"。（孟越） 中国发展网讯 6月17日，第二届中国—中亚峰会在哈萨克斯坦首都阿斯塔纳举行。中国—中亚通讯社论 坛（中国⼀中亚合作发展论坛暨第三届丝绸之路国际传播大会）在当地举办。当地时间6月21日晚，来 自西安曲江新区的"长安灯会"携传统花灯与华服惊艳亮相，在中 ...

Core Viewpoint - Xi'an Qujiang Cultural Tourism Co., Ltd. is focusing on enhancing its competitive advantages and operational efficiency through strategic reforms and integrated management in the cultural tourism sector [2][4][6]. Group 1: Shareholder Meeting Procedures - Shareholders have the right to speak, inquire, and vote during the annual general meeting, with prior registration required for speaking [1]. - Voting will be conducted through a combination of on-site and online methods, with shareholders allowed to choose only one voting method [1][2]. - The meeting will be monitored by a team consisting of lawyers, shareholder representatives, and supervisors [2]. Group 2: Business Performance and Strategy - The company reported that its tourism scenic area operation management business accounts for 52% of its revenue, with key attractions including the "Daming Palace National Heritage Park" and "Datang Furong Garden" [7]. - The company aims to enhance its cultural tourism offerings by integrating various services such as hotel management, travel services, and cultural performances [6][8]. - The company plans to achieve approximately 1 billion yuan in revenue for the fiscal year 2025, with cost control measures in place [17]. Group 3: Competitive Advantages and Challenges - The company has received several honors, including recognition for its historical parks and cultural performances, which strengthen its market position [4][6]. - Challenges include the need to revitalize underperforming assets and transition towards a more integrated cultural and tourism model [6][8]. - The company is focusing on the development of cultural IP and enhancing the integration of tourism and cultural heritage [16]. Group 4: Corporate Governance and Compliance - The company adheres to legal regulations and continuously improves its corporate governance structure to protect shareholder interests [17][28]. - A comprehensive internal control system has been established to ensure effective management and compliance with regulatory requirements [28][29]. - The company has implemented a plan for investor relations management to enhance communication with stakeholders [26].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is seen as a new opportunity for the tourism industry, with the lantern festival being a key cultural representation and a bridge for modern life [1][2]. Group 1: Lantern Festival Development - The Sichuan Zigong Lantern Festival, known as the "world's number one lantern," has a history of over a thousand years and has become a major attraction for both domestic and international tourists [2]. - The 31st Zigong International Dinosaur Lantern Festival has received over 1.85 million visitors this year, generating nearly 200 million yuan in ticket revenue, highlighting the unique charm and strong appeal of lantern culture [2]. - During the Spring Festival, the festival boosted surrounding accommodation and dining consumption by over 600 million yuan, marking it as the top cultural heritage site in Sichuan, surpassing natural sightseeing spots [2]. Group 2: Trends in Lantern and Tourism Integration - The trend of regularizing lantern festivals is inevitable, with brand festivals striving to create unique products and diversify offerings [3]. - The Chinese lantern industry is experiencing diversification, internationalization, and smart development driven by technological innovation, cultural heritage, policy support, and market demand [3]. - The Xi'an Chang'an Lantern Festival exemplifies the active transmission of Chinese New Year culture, featuring a three-dimensional exhibition structure that integrates cultural relics with contemporary aesthetics [3]. Group 3: International Expansion of Lantern Festivals - The Shanghai Yuyuan Lantern Festival is innovating traditional expressions using the latest digital technologies and is expanding internationally [4]. - The Yuyuan Lantern Festival's IP "Shanhai Qiyu Ji" was showcased at the 2025 International Lantern Festival in Vietnam, attracting significant local interest [4]. - The festival plans to hold its first overseas event in Paris at the end of 2023, aiming to attract around 200,000 visitors, and will also host an event in Thailand to celebrate the 50th anniversary of China-Thailand diplomatic relations [4].