中新网上海2月23日电 (高志苗)2026年春节假期临近尾声，来自部分沪市公司的数据显示，今年春节期 间出行、票房数据都释放了积极信号，同时，文旅、白酒、食品等公司也借助"年味"加速文旅融合或强 化互动，助力消费"开足马力"。 作为消费黄金期，食品类公司的新春活动线下发力，主打"多元融合"。广州酒家实现场景营造、产品创 新与互动体验的多元融合。安井食品自腊八至正月十五，在全国595家合作商超门店开展店内秀活动， 累计举办超6000场次。(完) 今年新春，上海豫园灯会实现数字化全面跃迁，以"新质生产力"赋能传统节庆打造，将前沿科技化作温 暖的媒介，创造有温度、有情绪、有参与感的文化沉浸式体验，打造出全国首个全链路数字化新春文旅 场景。 冰雪热助力"开门红"。数据显示，截至正月初六，长白山景区累计接待游客8.10万人次，同比增长 1.28%，在冰天雪地中成功实现了新春旅游的"开门红"，展现了长白山冰雪经济的强劲活力。 知名景区数据也同样喜人。黄山旅游紧扣"马不停蹄·玩转黄山"主题，统筹旗下景区与酒店资源，打造 多维度新春场景，策划推出非遗体验、互动演绎、新春祈福、趣味科普等系列特色活动。数据显示， 2026年2月 ...

Core Viewpoint - The 2026 Shanghai Yuyuan Lantern Festival has expanded significantly, introducing new elements while maintaining traditional cultural significance [1][3]. Group 1: Event Overview - The festival features six major lighting areas that were illuminated simultaneously on the evening of February 1 [1][3]. - This year's festival has achieved a "large expansion," extending to multiple areas including the BFC Bund Financial Center, creating a "six zones integrated" new pattern [1][3]. Group 2: Cultural Significance - The Yuyuan Lantern Festival has been an annual event since 1995 and was included in the third batch of national intangible cultural heritage in 2011 [1][3]. - The core area, "Yuyuan Folk Art Lantern Zone," launched its lighting on January 26, presenting the fourth season of "Mountains and Seas: The Wild Chapter," which encourages people to embrace change and pursue their dreams [1][3]. Group 3: Modern Interpretation - The festival incorporates contemporary elements, such as the collaboration with the Chinese trendy toy brand Pop Mart, adding a modern twist to the traditional lantern festival [1][3]. - Experts emphasize the importance of maintaining the essence of traditional cultural heritage while expanding its modern expressions [1][3].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is seen as a new opportunity for the tourism industry, with the lantern festival being a key cultural representation and a bridge for modern life [1][2]. Group 1: Lantern Festival Development - The Sichuan Zigong Lantern Festival, known as the "world's number one lantern," has a history of over a thousand years and has become a major attraction for both domestic and international tourists [2]. - The 31st Zigong International Dinosaur Lantern Festival has received over 1.85 million visitors this year, generating nearly 200 million yuan in ticket revenue, highlighting the unique charm and strong appeal of lantern culture [2]. - During the Spring Festival, the festival boosted surrounding accommodation and dining consumption by over 600 million yuan, marking it as the top cultural heritage site in Sichuan, surpassing natural sightseeing spots [2]. Group 2: Trends in Lantern and Tourism Integration - The trend of regularizing lantern festivals is inevitable, with brand festivals striving to create unique products and diversify offerings [3]. - The Chinese lantern industry is experiencing diversification, internationalization, and smart development driven by technological innovation, cultural heritage, policy support, and market demand [3]. - The Xi'an Chang'an Lantern Festival exemplifies the active transmission of Chinese New Year culture, featuring a three-dimensional exhibition structure that integrates cultural relics with contemporary aesthetics [3]. Group 3: International Expansion of Lantern Festivals - The Shanghai Yuyuan Lantern Festival is innovating traditional expressions using the latest digital technologies and is expanding internationally [4]. - The Yuyuan Lantern Festival's IP "Shanhai Qiyu Ji" was showcased at the 2025 International Lantern Festival in Vietnam, attracting significant local interest [4]. - The festival plans to hold its first overseas event in Paris at the end of 2023, aiming to attract around 200,000 visitors, and will also host an event in Thailand to celebrate the 50th anniversary of China-Thailand diplomatic relations [4].