Core Insights - The company reported a 30.7% increase in net profit attributable to shareholders for H1 2025, reaching 524 million yuan, with total revenue of 4.108 billion yuan, reflecting a 16.0% year-on-year growth, aligning with market expectations [1][2] Revenue Breakdown - The main brand, Han Shu, generated revenue of 3.344 billion yuan, up 14.3%, maintaining its leading position in the beauty market, particularly on Douyin [2] - The emerging brand, Newpage, saw significant growth with revenue of 397 million yuan, a 146.5% increase, ranking second in the Tmall baby skincare category during the 618 shopping festival [2] - Other brands, such as Hongse Xiaoxiang and Yiyezi, reported revenues of 159 million yuan (down 8.7%) and 89 million yuan (down 29.0%), respectively [2] Channel Performance - Online and offline revenue reached 3.809 billion yuan (up 20.1%) and 269 million yuan (down 10.6%), respectively, indicating improved online self-operated capabilities [2] Profitability Metrics - The company's gross margin for H1 2025 was 75.5%, a slight decrease of 1.0 percentage points, while the expense ratios for sales, management, and R&D were 56.9%, 3.6%, and 2.5%, showing minor year-on-year changes [2] Strategic Developments - The company is focusing on a "focus + fission" strategy with six major business units (BUs) collaborating for growth, while Newpage has completed its product range for all age groups [2] - New products, including the X Peptide series and various skincare items, have shown rapid sales growth, contributing to secondary growth [2] - The company plans to launch new brands, including a baby care brand and a high-end anti-aging line, expanding its product portfolio [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][4][12] Core Views - The company reported a 30.7% year-on-year increase in net profit for H1 2025, achieving a revenue of 4.108 billion yuan (up 16.0% year-on-year) [4][5] - The main brand, Han Shu, continues to lead the market, while multiple brands are contributing to long-term growth [4][5] - The company maintains its profit forecast, expecting net profits of 1.006 billion, 1.258 billion, and 1.532 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 2.53, 3.16, and 3.85 yuan [4][8] Financial Summary - Revenue for 2023 was 4.191 billion yuan, projected to grow to 8.496 billion yuan in 2025, reflecting a year-on-year growth of 25.1% [8] - Net profit for 2023 was 461 million yuan, expected to reach 1.006 billion yuan in 2025, indicating a year-on-year growth of 28.8% [8] - The gross margin is projected to remain stable at around 75.8% in 2025, with a net margin of 12.2% [8] - The company’s P/E ratio is expected to decrease from 33.1 in 2025 to 21.8 by 2027, indicating improving valuation [8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company achieved a net profit of 781 million yuan in 2024, representing a year-on-year increase of 69.4%, with total revenue reaching 6.793 billion yuan, up 62.1% [6] - The main brand, Han Shu, showed strong growth with revenue of 5.591 billion yuan, an increase of 80.9%, and is positioned as the second in online GMV among domestic beauty brands [7] - The company is expected to continue its growth trajectory with projected net profits of 1.006 billion yuan, 1.258 billion yuan, and 1.532 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 2.53, 3.16, and 3.85 yuan [6] Financial Summary and Valuation Metrics - Revenue for 2024 is reported at 6.793 billion yuan, with a year-on-year growth of 62.1% [9] - The gross margin for 2024 is 75.2%, an increase of 3.2 percentage points, driven by changes in product structure [7] - The projected P/E ratios for 2025, 2026, and 2027 are 16.9, 13.5, and 11.1 respectively, indicating a relatively low valuation [6][9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a significant increase in net profit of 69.4% in 2024, driven by multi-channel and multi-brand growth strategies [6] - Revenue for 2024 reached 6.793 billion yuan, reflecting a year-on-year growth of 62.1% [6] - The main brand, Han Shu, showed strong performance with revenue of 5.591 billion yuan, up 80.9%, and is positioned as the second in online GMV among domestic beauty brands [7] - The company is expected to continue its growth trajectory with a projected net profit of 1.006 billion yuan in 2025, 1.258 billion yuan in 2026, and 1.532 billion yuan in 2027 [6] Financial Summary and Valuation Metrics - Revenue for 2023 was 4.191 billion yuan, with a projected increase to 8.496 billion yuan in 2025 and 10.242 billion yuan in 2026 [9] - The net profit for 2023 was 461 million yuan, expected to rise to 1.006 billion yuan in 2025 and 1.258 billion yuan in 2026 [9] - The gross margin for 2024 was 75.2%, an increase of 3.2 percentage points from the previous year [7] - The projected EPS for 2025 is 2.53 yuan, with a P/E ratio of 16.9 times [6][9]