Core Insights - The strategic vision of Up Beauty Co., led by CEO Lv Yixiong, emphasizes long-term focus and multi-brand matrix, which is increasingly evident in the cosmetics industry development in the first half of 2025 [1] - Up Beauty Co. leverages a "single focus, multi-brand, globalization" approach to navigate challenges in the global beauty market, achieving record sales during the 618 shopping festival [1] Group 1: Main Brand Performance - The main brand, Han Shu, has maintained a leading position in the competitive beauty market, ranking as the top beauty brand on Douyin for two consecutive years [2] - During the 618 period, Han Shu achieved significant sales growth across major platforms, with Tmall sales increasing by over 46% and Douyin sales reaching top rankings in multiple categories [2][7] - The Han Shu X Peptide series achieved over 100 million in sales during the 618 event, showcasing the brand's strong research and innovation capabilities [4] Group 2: New Brand Growth - Newpage, a brand focused on infant skincare, reported a revenue of 376 million yuan in 2024, marking a year-on-year growth of 146.3% [11] - During the 618 shopping festival, Newpage saw triple-digit growth across major e-commerce platforms, with Tmall sales increasing by 106% within the first 3.5 hours [11] - The brand's "medical-research co-creation" model has proven effective, leading to significant sales of its star product, the infant soothing cream [12] Group 3: Emerging Brand Success - Anminyou, a brand targeting sensitive skin, experienced a sales increase of over 65% during the 618 period, with notable growth across various platforms [21] - The brand's star product, Qinghao Soothing Essence, ranked second on Douyin's anti-wrinkle essence list during the 618 event, indicating strong market presence [26] Group 4: Strategic Development and Innovation - Up Beauty Co. aims to reach a target of 30 billion yuan by 2030, focusing on a multi-brand and multi-category business model [27] - The company has invested in AI-driven smart factories, enhancing production capacity and efficiency, with a daily output of 2 million bottles [27] - Up Beauty Co. has established a robust research and development framework, including a scientific committee of over 300 researchers, to drive innovation and product development [29]

Investment Rating - The report maintains an "Overweight" rating for the retail industry [1] Core Insights - The 2025 618 shopping festival has been extended compared to 2024, with simplified discount rules, leading to strong performance from domestic beauty brands [3][8] - Tmall's overall GMV (Gross Merchandise Volume) during the 618 festival is expected to grow by 10% year-on-year, marking the highest quality growth in three years, with total e-commerce sales reaching 855.6 billion yuan, a 15.2% increase [3][9] - The beauty sector on Tmall is projected to see a year-on-year growth of 11.1%, accounting for 41.3% of the overall market [3][9] - Key domestic brands like Proya and Han Shu have secured top positions on Tmall and Douyin, while international brands are also regaining market share [3][9][11] - The pet food segment continues to show high growth, with significant increases in sales for various pet food categories [3][12] Summary by Sections Industry Trends - The 2025 618 shopping festival features a more refined promotional timeline, with a focus on simplified discount rules and stable promotional intensity [3][8] Sales Performance - Tmall's beauty sales during the 618 festival are expected to grow by 11.1%, with Proya and Han Shu leading the rankings on Tmall and Douyin respectively [3][9][11] - The overall e-commerce sales during the 618 festival reached 855.6 billion yuan, reflecting a 15.2% year-on-year growth [3][9] Investment Recommendations - The report suggests focusing on companies with upward momentum and new product catalysts, such as Ruoyu Chen, Shangmei Co., Guibao Pet, and Zhongchong Co., as well as those with attractive valuations like Maogeping, Proya, and Juzibio [3][12] Market Review - The report notes a decline in the retail index by 2.75% for the week of June 16-20, 2025, with a year-to-date decline of 7.89% [13][17] Company Valuation Table - The report includes a valuation table for various companies, indicating their market capitalization, closing prices, and projected earnings [19]

Group 1 - The "618" shopping festival has shown strong momentum, with e-commerce platforms serving as important windows to observe consumer trends, particularly through live streaming channels where new products have performed exceptionally well [1] - In the live streaming session hosted by Li Jiaqi, nearly 3,000 tickets for the Shanghai Lego Resort were sold within half an hour, indicating the effectiveness of live commerce [1] - Over 20 newly launched beauty products achieved sales in the tens of thousands on their first day of pre-sale, showcasing the competitive strength of domestic brands in various segments [1] Group 2 - Remote Technology has collaborated with celebrities to launch new products during the "618" festival, achieving significant sales, such as 500,000 units of sanitary napkins sold within 30 minutes [2] - The company has plans to automate its production processes by mid-June to ensure sufficient inventory for the ongoing shopping festival [2] - Various new products from brands like Tongrentang and Proya have also been launched, with significant sales figures reported, such as over 5 million in GMV for a collagen product [2] Group 3 - Traditional e-commerce giant JD.com reported impressive sales figures during the "618" festival, with over 10,000 units of TCL air conditioners sold in the first hour [3] - Other products, such as Leader washing machines and Midea water heaters, also saw substantial sales increases, with some items experiencing a 500% increase in transaction volume [3] - More than 1,000 newly launched products on JD.com became top-selling items in their respective categories, highlighting the success of the festival [3]

Group 1 - The core viewpoint of the articles highlights the significant rise in sales of new products during the 618 shopping festival, particularly through live streaming platforms, indicating a shift in consumer purchasing behavior towards these channels [1][3] - The Shanghai Lego Resort's one-day ticket and hotel packages sold nearly 3,000 tickets in less than half an hour during their live stream debut, showcasing the explosive potential of the theme park economy [1][3] - In the beauty sector, over 20 newly launched products achieved sales in the tens of thousands on their first day of pre-sale, with specific products like Perfect Diary's moisturizing cream and FANBEAUTY's whitening mask selling over 100,000 and 80,000 units respectively, reflecting strong consumer demand for domestic brands [3] Group 2 - The success of new products is attributed to their ability to meet consumer needs for functionality and experience while also providing added value, indicating a trend towards more tailored offerings [3] - The analysis suggests that as consumer demand for "high quality and cost-effectiveness" increases, leading live streaming platforms are becoming crucial channels for domestic brands to reach consumers [3] - The future outlook indicates that with ongoing advancements in research, design, and scenario innovation, live e-commerce is expected to further enhance its role as a "new product booster," helping domestic brands transition from "Made in China" to "Created in China" [3]