今天分享的是：艺恩数据：2026年"情绪疗愈"消费市场趋势盘点报告 报告共计：31页 2026年"情绪疗愈"消费市场趋势总结 在快节奏、高压力的当代社会，情绪问题成为普遍现象，人们从"取悦他人"转向"关爱自我"，情绪疗愈从边缘话题跃升为消费新引擎，渗透到日常生活的各 个场景。 情绪疗愈市场的火热源于现代人多重压力与焦虑，2025年相关社媒声量持续走高，热度较去年增长17%。消费者对美好、治愈感等积极情绪的追求与对孤 独、压力等消极情绪的缓解需求，推动情绪经济持续扩张，年复合增长率达25.6%。超过半数年轻人愿意为情绪价值买单，消费动机集中在取悦自我、寻求 陪伴、缓解压力等，消费形式涵盖实物、体验、社交关系、数字消费等多元类型，日常、居家是主要疗愈场景，独处、睡前等成为潜力场景。 市场核心消费人群分为三类：占比42%的瞬时情绪逃脱者以18-28岁Z世代为主，偏好碎片化、低成本的轻解压方式，如盲盒、解压玩具等；占比33%的高压 续航者多为28-45岁职场中坚，追求高效、专业的疗愈方案，线香、冥想等是其偏好品类；占比25%的精神游牧者为25岁以上高敏感人群，倾向通过演唱 会、艺术展、宠物陪伴等深度体验实现精神共鸣与 ...

Core Viewpoint - The demand for mental health services is rapidly increasing due to the fast-paced social development and lifestyle changes, leading to a surge in various healing products and services, which are often viewed as "emotional remedies" [1][2] Group 1: Market Demand and Growth - The healing industry is experiencing explosive growth as more consumers prioritize mental health and are willing to spend on emotional well-being, with a reported adult depression risk detection rate of 10.6% and anxiety risk detection rate of 15.8% in China [2] - The lack of sufficient professional psychological counseling resources, combined with a significant portion of the population being in a state of psychological sub-health, has stimulated the healing industry, making it a lucrative market for capital investment [2][3] Group 2: Industry Challenges and Issues - The healing industry is facing a "trust crisis" due to blurred service boundaries, pseudoscience, false advertising, and price fraud, leading to a situation where "bad money drives out good" [4] - Many institutions exploit public ignorance about mental health, using pseudoscientific claims to attract customers and charge exorbitant fees, as evidenced by cases of individuals being misled into expensive and ineffective treatments [4][5] - The industry is also plagued by a lack of regulatory standards and qualifications, resulting in a proliferation of unqualified practitioners and rapid training programs that do not ensure competency [6] Group 3: Regulatory and Self-Regulation Needs - There is an urgent need for enhanced industry self-regulation to protect consumers from financial and psychological harm, as many consumers face difficulties in asserting their rights due to the hidden nature of some illegal activities [7] - The government has begun to crack down on illegal training activities disguised as "spiritual healing," which has led to the closure of several organizations operating under false pretenses [7] - Experts suggest that the healing economy, while promising, requires clearer definitions, standardized practices, and professional certifications to ensure quality service and consumer satisfaction [8]