Core Viewpoint - The public dispute between Luo Yonghao and Jia Guolong has ignited a significant controversy surrounding the concept of "pre-prepared dishes," leading to a crisis for the restaurant chain Xibei [1][2][3] Group 1: Crisis Development - The conflict escalated due to Jia Guolong's firm stance against accusations of using pre-prepared dishes, despite evidence suggesting otherwise, including long shelf-life frozen products [1][4] - Xibei's daily revenue reportedly dropped by 1 million yuan over two consecutive days due to the backlash, marking one of the company's most significant external crises [6][7] Group 2: Public Perception and Market Trends - The definition of pre-prepared dishes varies between industry standards and public perception, leading to confusion and mistrust among consumers [3][7] - The pre-prepared dish market is maturing, with many restaurant chains, including Xibei, relying heavily on pre-prepared items, which has become a common practice in the industry [8][9] Group 3: Competitive Landscape - Other restaurant brands, such as Laoxiangji, have adopted transparency in their operations by clearly labeling dish preparation methods, which has been positively received by consumers [11][12] - Xibei's pricing strategy has been criticized, as consumers feel they are being charged excessively for pre-prepared dishes, contrasting with competitors like Sally's, which offers more affordable options [13][14] Group 4: Future Outlook - Xibei aims to achieve a revenue target of 100 billion yuan by 2030 and plans to go public between 2026 and 2027, but the current controversy may hinder these ambitions [17][18] - The ongoing disconnect between Xibei's management and consumer expectations regarding food transparency remains a significant challenge for the brand [18]

另一款速冻油炸茄子，保质期18个月，生产商为黑龙江佳园食品有限公司，产地为黑龙江省哈尔滨市。 还有一款手工戗面馒头，保质期为12个月，生产厂家为安徽立全宏达食品有限责任公司，产地为安徽省阜阳市。 齐鲁晚报.齐鲁壹点李苗岳致呈 近日，"西贝预制菜"一事，引发关注。在网络平台直播中显示，西贝食材来源涵盖浙江、天津、安徽等地，且后厨部分食材包装袋仅标注全国多 地生产厂家，未出现西贝标识。但西贝称，店内没有预制菜，部分食材是由西贝中央厨房预加工配送到门店。对此，齐鲁晚报.齐鲁壹点记者进行 多方采访调查。 供货商：茄条在出厂时就已切份、油炸、挂糊 据媒体报道，罗永浩公开反映西贝餐饮"几乎都是预制菜"，西贝发布公开信称罗永浩的指责不实，向全社会开放后厨，顾客在穿戴相关食安防护 服装符合食品安全要求的前提下，可参观后厨。 记者在西贝后厨直播和相关采访视频中发现，其食材来源既有浙江的鱼，也有天津的汤、安徽的馒头等。值得注意的是，后厨部分食材包装袋上 仅印有全国多地生产厂家信息，未标注任何西贝相关标识。 相关视频中显示，一款标注"风味鸡汤(鸡汤豆腐专用)"的半固体调味料，保质期为12个月，生产商为英鹏(天津)食品科技有限公司， ...