转自：成都日报锦观 @成都市民 冬日来逛"村糖会" 奔赴一场 火锅与羊肉汤的温暖之约 19日晚，随着温江旭辉Cmall三号门广场上40口大锅同时开煮，"川派火锅·味在温江——'巴适天府·热火朝天'2025天府火锅生活节"火热启幕； 20日，2025空港简阳首届"村糖会"暨第二十二届羊肉美食文化旅游季在东来印象文体中心启幕。 火锅节拉开热辣滚烫的消费序幕 在温江火锅集市中，22个"温江造"火锅明星产品摊位组成一条红色长龙：圣恩生物的花椒油、青岛啤酒的鲜酿、丰收精酿的伏魔IPA……温江 火锅产业链首次以"火锅+"融合形态完整呈现在大众眼前。 现场发布了"川派火锅·味在温江"全域火锅地图，涵盖"烟火江湖""园林匠心""新派潮涌""经典至味"等主题板块，收录了温江各类特色火锅门店 与体验空间，为市民和游客奉上一份热气腾腾的"美食指南"。本次火锅生活节还推出火锅消费券、支付立减优惠及火锅商家折扣，通过线上线 下渠道协同发力，放大火锅生活节的辐射范围。 "'川派火锅·味在温江'火锅节将火锅作为串联产业、促进消费、传递温暖的综合媒介，有效激发了城市消费活力。"温江"村糖会"组委会相关负 责人表示，这也意味着温江"村糖会"· ...

Core Insights - The article highlights the success of live streaming as a sales channel for local agricultural products in the Inner Mongolia region, particularly focusing on the promotion of "Albas Mountain Goat Meat" and other local specialties [1][3][5]. Group 1: Live Streaming Success - The first live streaming attempt by a local leader resulted in selling 440 pounds of dried goat meat, generating sales of 52,000 yuan [1]. - In a recent live session, the local leader and farmers achieved a cumulative sales figure of 250,000 yuan, benefiting over 10 farming households [3]. Group 2: Cultural Integration and Marketing Strategy - The local leader has learned to incorporate local cultural narratives and product stories into live streams, enhancing consumer engagement [3]. - The initiative aims to train 5 to 10 local leaders as live stream hosts to increase platform visibility and expand sales reach [3]. Group 3: Broader Economic Impact - The "Grassland Village Broadcasting" initiative is not limited to goat meat but also includes other local products like chicken, beef, and spirulina, which are expected to gain popularity through live streaming [5]. - Local government efforts include inviting e-commerce platforms to establish a "Grassland Zone" to share traffic benefits and ensure rapid delivery of local products nationwide [5]. Group 4: Future Development and Recommendations - The initiative is seen as a catalyst for economic transformation, cultural preservation, and rural revitalization [5]. - Recommendations include nurturing local talent through "village broadcasting bases," lowering entrepreneurial barriers with "shared live streaming rooms," and creating a complete ecosystem covering production, logistics, and services [5].