启动仪式现场。新华网发 11月22日下午，2025内蒙古草原优品走进雄安产销对接暨消费帮扶系列活动启动仪式在雄安会展中心举行，内蒙古12盟市的400余种优质农畜 产品集中亮相，京津冀、雄安新区30多家企业代表与内蒙古农牧企业开展产销对接。 活动由内蒙古自治区人民政府驻北京办事处、自治区农牧厅、自治区文旅厅、鄂尔多斯市人民政府主办，内蒙古自治区人民政府驻北京办事处 雄安新区联络处、鄂尔多斯市农牧局、鄂尔多斯市包联驻村办公室承办，旨在搭建产销桥梁、深化区域协作、共促产业发展。 河北省委雄安办副主任，雄安新区党工委委员、社会工作部部长王纪平介绍，雄安新区城市功能加速完善，人气商气持续汇聚，绿色优质民生 供给的渴求，与内蒙古的资源禀赋形成契合。2023年8月，朔黄铁路成功打通内蒙古至雄安的大宗物资多式联运新通道。2024年5月，内蒙古优 质农畜产品雄安营销中心挂牌，"暖城多味"等6大特色品牌率先实现常态化供应。阿尔巴斯山羊肉、阴山燕麦等产品走进雄安商超，是两地 从"基建协同"迈向"民生融合"的延续，这次产销对接系列活动将协作从"民生保障"延伸到"产业共赢"。 王纪平表示，雄安新区将以三大举措深化双方协作。一是升级长效 ...

Core Viewpoint - The "Meng" brand certification in Inner Mongolia has established high standards for quality assurance in local agricultural products, enhancing their market competitiveness and consumer trust [1][4][11]. Group 1: Certification Standards - Inner Mongolia has developed 152 "Meng" brand certification standards covering various local specialties such as beef, lamb, dairy products, and medicinal herbs [1]. - The certification process emphasizes high-quality indicators and green organic process control, aligning with both domestic and international standards [1][3]. - The "Meng" brand certification has been recognized for its technical standards, which exceed national benchmarks and align with international criteria [3]. Group 2: Quality Assurance and Trust - The certification system ensures rigorous quality control from production to market, establishing a comprehensive traceability system for "Meng" brand products [5][6]. - Inner Mongolia has certified 147 quality enterprises, with over 1,400 certified products, enhancing brand recognition and consumer trust [5][6]. - The regulatory framework includes strict monitoring of certification processes and compliance checks, maintaining a 100% pass rate in regular inspections [6][7]. Group 3: Market Impact and Brand Development - The "Meng" brand has become a prominent regional brand, significantly contributing to Inner Mongolia's reputation as a key agricultural production base in China [3][10]. - The brand's marketing strategies include establishing sales centers and online platforms to promote "Meng" products, enhancing their visibility and accessibility [9]. - The brand aims to transform local agricultural practices from raw material sales to value-added processing, thereby increasing profitability for producers [8][9]. Group 4: Recognition and Future Prospects - The "Meng" brand certification has been recognized as a national exemplary case for quality certification services, showcasing its innovative governance model [10]. - The brand's practices have been shared internationally, providing a reference for enhancing regional economic competitiveness and modern governance [10].

Core Viewpoint - The event "Lovely Eerduosi · Magical Grassland" showcased local agricultural products and featured a culinary experience centered around Albas white cashmere goat meat, attracting over 300 guests from around the world [1][2]. Group 1: Event Overview - The event took place on September 11 in Eerduosi, Inner Mongolia, featuring a unique combination of a meat feast and a fashion show [1]. - Guests experienced two different dining styles, with foreign guests enjoying a Western-style meal and local guests partaking in a more communal dining experience [2]. Group 2: Product Highlights - Albas goat meat, known as "the ginseng of meat," was a highlight of the evening, praised for its tenderness and flavor [2]. - Albas cashmere, referred to as "fiber gem" and "soft gold," was showcased in a fashion display, emphasizing its warmth and quality [5]. Group 3: Market Potential - Local officials emphasized the potential for Albas goat meat and cashmere in the market, aiming to position Eerduosi as a hub for high-quality meat and cashmere products [5]. - The event aimed to connect local resources with market demand, promoting the high-quality development of these unique products [5].

Core Viewpoint - The article highlights the cultural development initiatives in the Ordos City, specifically in the Etuoke Banner, showcasing a series of summer cultural activities that have engaged over 132,000 participants, emphasizing the integration of traditional and modern cultural elements [1][3]. Group 1: Cultural Creation - Etuoke Banner has seen a flourishing of literary and artistic works, with nearly 70 pieces, including essays and symphonic compositions, gaining national recognition [3][4]. - The local government has established a supportive policy framework for cultural creation, resulting in 263 high-quality works across various artistic fields [3][4]. Group 2: Heritage Protection - The region has made significant discoveries in cultural heritage, including 42 new immovable cultural relics during the fourth national cultural relics census [4]. - Digital technology has been employed to protect and study the "Grassland Dunhuang" Alzhai Grottoes, collecting over 10TB of valuable data [4]. Group 3: Cultural and Tourism Integration - Major projects are driving the vitality of the cultural tourism industry, including the establishment of the first cultural folk song theme park in the region [5]. - The development of the Ordos Nari Music Town aims to leverage local natural and cultural resources to create unique tourism experiences [5]. Group 4: Cultural Services - The "Reading in Etuoke" initiative has launched 127 reading activities, attracting 86,000 participants and promoting traditional Chinese culture [8]. - A network of 318 cultural service venues has been established, enhancing public access to cultural resources across urban and rural areas [8]. Group 5: Regional Branding - Etuoke Banner is actively promoting its cultural heritage and unique products at international events, aiming to enhance its global visibility [10]. - The use of digital platforms, such as "Grassland Village Broadcasting," allows local farmers and workers to share their cultural practices and products, expanding the reach of Etuoke's cultural identity [10].

Core Insights - The article highlights the success of live streaming as a sales channel for local agricultural products in the Inner Mongolia region, particularly focusing on the promotion of "Albas Mountain Goat Meat" and other local specialties [1][3][5]. Group 1: Live Streaming Success - The first live streaming attempt by a local leader resulted in selling 440 pounds of dried goat meat, generating sales of 52,000 yuan [1]. - In a recent live session, the local leader and farmers achieved a cumulative sales figure of 250,000 yuan, benefiting over 10 farming households [3]. Group 2: Cultural Integration and Marketing Strategy - The local leader has learned to incorporate local cultural narratives and product stories into live streams, enhancing consumer engagement [3]. - The initiative aims to train 5 to 10 local leaders as live stream hosts to increase platform visibility and expand sales reach [3]. Group 3: Broader Economic Impact - The "Grassland Village Broadcasting" initiative is not limited to goat meat but also includes other local products like chicken, beef, and spirulina, which are expected to gain popularity through live streaming [5]. - Local government efforts include inviting e-commerce platforms to establish a "Grassland Zone" to share traffic benefits and ensure rapid delivery of local products nationwide [5]. Group 4: Future Development and Recommendations - The initiative is seen as a catalyst for economic transformation, cultural preservation, and rural revitalization [5]. - Recommendations include nurturing local talent through "village broadcasting bases," lowering entrepreneurial barriers with "shared live streaming rooms," and creating a complete ecosystem covering production, logistics, and services [5].