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中低线城市服务零售市场崛起 飞行体验、赶早市成为热门消费项目丨新经济观察
Sou Hu Cai Jing· 2025-07-11 03:22
Core Insights - The rise of local leisure consumption is highlighted by the emergence of new consumption patterns and urban vitality, with 81 cities featuring 3,485 leisure destinations on the "Must-Play List" [2] - The trend of "daily leisure" is growing, with a significant increase in local exploration and entertainment options, as evidenced by a 30% increase in online traffic for key leisure categories on platforms like Dazhong Dianping [3][4] - The demand for immersive and integrated experiences is driving the evolution of leisure businesses, with a notable shift towards complex, immersive, and IP-based business models [5] Industry Trends - The leisure and entertainment sector is experiencing a transformation from occasional experiences to daily leisure activities, with a focus on local exploration [3] - The online traffic for leisure merchants has seen a year-on-year increase of over 30%, with user reviews rising by more than 50% [3] - The market for leisure and entertainment is projected to grow significantly, with estimates suggesting it could reach 5 trillion yuan by 2030, and the online penetration rate expected to exceed 25% [5] Consumer Behavior - Consumers are increasingly seeking local experiences that reflect the lifestyle of residents, such as enjoying local cuisine and participating in traditional activities [4] - The demographic of leisure consumers is shifting, with over 50% of users on platforms like Meituan being under 30 years old, indicating a growing demand for local leisure activities among younger audiences [5] - The integration of dining, accommodation, and entertainment into a single experience is becoming a key attraction for tourists, as seen in the case of the Yangzhou Sanba Dao cultural experience [4]
四川已形成环成都平原、贯通川南川北的低空飞行网络 向云端探新路 低空文旅开启新视界
Si Chuan Ri Bao· 2025-06-15 00:40
Core Insights - Young consumers have become a significant force in the cultural tourism market, seeking unique life experiences and emotional value beyond traditional sightseeing [1][4] - Low-altitude tourism scenarios are not limited to scenic spots but can effectively channel traffic between different attractions, enhancing tourism consumption frequency [1][6] Group 1: Consumer Trends - The majority of visitors to the Sichuan aviation base are under 30 years old, with a 30% increase in visitor experiences year-on-year and a 40% increase during peak holiday periods [2][4] - The "Air View of Shihai" helicopter tour project in Yibin has become a new hotspot in the local cultural tourism market since its launch during the May Day holiday [3][4] Group 2: Technological Advancements - Advances in low-altitude flying technology have significantly reduced noise levels, improving the passenger experience [4][5] - The company plans to introduce new air routes to connect scenic spots, reducing travel time and enhancing the attractiveness of aerial views [5][6] Group 3: Market Development - The company aims to establish vertical take-off and landing networks in every town, offering flight training and themed flight experiences, which will also support emergency rescue services [7] - Sichuan has formed a low-altitude flight network that connects various regions, promoting the development of low-altitude tourism and short-distance transportation [7]
海航控股拟8亿元收购天羽飞训,方威再扩资产版图
Huan Qiu Lao Hu Cai Jing· 2025-06-09 06:20
Core Viewpoint - HNA Holding plans to acquire 100% equity of Tianyu Flight Training Co., Ltd. from Hainan Airport Development Industry Group for a cash consideration of 799 million yuan, which is recognized as a major asset restructuring [1] Group 1: Transaction Details - The acquisition will allow HNA Holding to regain control of Tianyu Flight Training, which was previously a wholly-owned subsidiary [1] - Tianyu Flight Training's main business includes flight training, cabin training, simulator maintenance, and flight experience services, which align with HNA Holding's core operations [1] Group 2: Financial Performance - Tianyu Flight Training's revenue for 2023 and 2024 is projected to be 421.09 million yuan and 384.74 million yuan, respectively, with net profits of 184.65 million yuan and 69.86 million yuan [1] - The business has a high revenue concentration, with sales from the top five customers accounting for 95.82% and 97% of total revenue in 2023 and 2024, respectively [2] - Revenue from the largest customer, Hainan Airlines Group, represents 82.83% and 82.49% of total revenue for the same periods [2] Group 3: HNA Holding Overview - HNA Holding, established in January 1993, primarily engages in domestic and international air passenger and cargo transportation, operating over 1,400 routes as of 2024 [2] - The company reported a revenue of 65.236 billion yuan in 2024, an increase of 11.25% year-on-year, but incurred a net loss of 921 million yuan [2] - HNA Holding's debt-to-asset ratio was 98.82% and 98.91% at the end of 2023 and 2024, respectively, indicating significant financial pressure [2]
产教协同打造“理论+实践”双轨课程
Qi Lu Wan Bao· 2025-05-29 23:41
为进一步强化学生专业能力与行业需求精准对接,商河县通用航空产业服务中心及全体驻场企业联合中 航大交通学院,立足无人驾驶航空器系统工程专业特色,融合商河机场资源,精心设计课程体系。 中国民航大学交通科学与工程学院无人驾驶航空器系统工程专业约120名师生正式入驻济南商河机场,开 启为期4天的实习实训活动。 通讯员 单宏飞 5月23日,中国民航大学交通科学与工程学院无人驾驶航空器系统工程专业约120名师生正式入驻济南商 河机场,开启为期4天的实习实训活动。当日下午,活动开幕式在商河机场举行,中国民航大学师生代表、 商河县通用航空产业服务中心及机场驻场企业共同出席,标志着政校企合作迈向更深层次。 为确保活动顺利开展,商河县通用航空产业服务中心会同驻场企业成立工作小组,建立全流程安全管理方 案,制定重点飞行区管控、塔台协同机制细则,完善酒店管理、餐饮安全、健康监测等保障体系,确保实训 零风险,高质量推进。 理论课程涵盖《通用机场选址、建设与运营——以商河机场为例》《低空经济领域通航企业实践探索》 《通用航空发展现状与前景分析》等模块,结合行业前沿动态,夯实学生专业基础。实践教学设置飞行塔 台指挥与运行控制、轻型运动类飞 ...
洪雅县入选全省首批低空飞行试点 低空经济蓄势高飞
Zhong Guo Jing Ji Wang· 2025-05-20 14:54
近日,四川省低空经济产业链协同发展暨产品发布会在成都举行,活动现场,发布了四川省《支持低空 经济发展的若干政策措施》,介绍了四川省低空运行管理试点有关情况,洪雅瓦屋山滑翔伞飞行营地成 功入选首批11个低空飞行试点,迎来低空经济发展新机遇。 据了解,瓦屋山滑翔伞飞行营地位于雅女湖畔,依托瓦屋桌山与雅女湖的独特优势,在湖面建起一个 2000多平方米的降落平台,游客可在专业教练一对一带领下在湖面上以滑翔伞为主用牵引机进行牵引升 空,起飞到一定高度后脱离牵引装置,最终降落在湖面平台。 "以高空视角俯瞰湖泊与原始森林,感受10分钟左右云端翱翔的震撼,适合7至65岁人群体验飞行。"瓦 屋山投资有限公司副总经理卓佳介绍,目前,营地正在抓紧建设中,预计今年7月进入预飞行阶段。 2025年,眉山市委定位洪雅为低空经济引领区,支持洪雅县积极开辟发展新领域新赛道,培育发展低空 经济等未来产业。 今年1月,洪雅开通眉山市首条无人机快递进村航线,余坪镇至黄里村的配送时间从20分钟至半小时缩 短至7分钟,效率提升超180%。 3月,第三届川渝滑翔伞定点联赛(四川站)暨第八届四川省滑翔伞锦标赛在我县开幕。作为川渝地区 最具影响力的低空运动 ...
低空经济如何赋能江南文旅新发展
Jiang Nan Shi Bao· 2025-05-20 08:02
低空经济如何赋能江南文旅新发展 产品创新是破局的关键。苏州正在打造的"空中昆曲"项目颇具代表性,该项目将500架无人机编队与3D 全息投影技术相结合,在网师园夜游基础上进行创新升级,观众甚至可以通过手机APP参与剧情互动。 而杭州"西湖空中诗路"则另辟蹊径,游客佩戴AR眼镜乘坐直升机时,不仅能俯瞰湖光山色,还能欣赏 到动态呈现的历代名家诗词,这种沉浸式体验在亚运会试运行期间就获得了广泛好评。 国际经验同样值得借鉴。日本京都的"空中花见"项目巧妙地将无人机表演与樱花季节相结合,每年吸引 数十万游客;法国卢瓦尔河谷的"城堡热气球之旅"则完美展现了当地的历史文化特色。这些成功案例启 示我们,只有将科技创新与文化底蕴深度融合,才能打造出具有持久生命力的低空旅游产品。而江苏的 探索——如南京"钟山飞阅"的产学研联动模式、苏州"空中昆曲"的数字化非遗演绎——正与国际先进经 验形成共振,共同勾勒出低空文旅的全球创新图景。此外,要着力从以下三方面推动可持续融合发展。 一是建立分级准入机制,推动低空旅游高质量发展。2023年,上海市在《促进低空经济创新发展规划 (2023-2025)》中率先提出"建立低空文旅项目文化特色评估体 ...
云端览西宁 青海开启低空经济体验新热潮
Zhong Guo Min Hang Wang· 2025-05-20 02:50
Core Viewpoint - The launch of a low-altitude economy helicopter experience event in Xining aims to enhance the development of the low-altitude economy and provide citizens with a new perspective of the city [1][2] Group 1: Event Overview - The event, themed "New Perspectives in Low Altitude, Wings to the Future," includes static helicopter displays, functional explanations, and short flight experiences [1] - The event is organized by the Xining Chengxi District People's Government in collaboration with several companies, including Qinghai Jiale Aviation Co., Ltd. and SPD Bank Xining Branch [1] Group 2: Economic Implications - The low-altitude economy is described as a "light cavalry" for industrial development, capable of empowering various sectors such as cultural tourism, emergency rescue, and logistics [2] - The event represents a significant step in the Chengxi District's strategy to develop the low-altitude economy, with plans to enhance support through improved business environments and talent cultivation [2]
塑造文旅发展新图景
Ren Min Ri Bao Hai Wai Ban· 2025-05-18 22:02
游客在海南陵水红角岭国际滑翔伞飞行营地体验滑翔伞飞 行。 新华社记者 郭 程摄 融合声、光、电等高科技手段打造的大型歌舞《张家界千 古情》,拉动了湖南省张家界市夜间旅游经济发展。 吴勇兵摄(人民图片) 骑行爱好者在安徽省芜湖市水口村麦田间骑行。 肖本祥摄(人民图片) 今天是第15个"5·19中国旅游日"。全国多地推出主题活动、惠民措施,为游客奉上文旅盛宴。正如今年 的活动主题"锦绣山河,美好旅程",旅游已成为人们欣赏山河风光、感受发展活力、共享美好生活的重 要途径。 自2011年"中国旅游日"设立以来,15年间,中国旅游获得长足发展,呈现出诸多消费新趋势,成为反映 中国经济发展活力与韧性的窗口,也带动着许多地方转型发展。 满足美好生活新期待 今年"5·19中国旅游日"主题月从4月21日持续至5月31日,各地聚焦"食、住、行、游、购、娱、学"七大 场景,推出超6000项惠民、乐民措施。例如,结合"食"这个场景,各地开展美食展演、美食节等特色活 动,生活服务类平台企业推出"5·19百城千味"美食特惠活动,平台联合商家组织开展美食专题线上促 销,消费者凭电子消费券可享餐饮企业折扣优惠,共同打造"舌尖上的旅游日";结 ...
五一“进阶考”:谁在从网红潜力城市迈向实力城市
Xin Jing Bao· 2025-05-09 07:16
从"潜力榜"到"实力派":网红潜力城市的客流爆发 4月22日,新京智库发布《新京报网红城市潜力报告(2025)》,并发布《新京报网红城市潜力榜50强 (2025)》等多个榜单。 4月22日,在新京报主办的"直面关税战,锻造经济韧性——2025新京智库春季论坛"上,新京智库发布 了《新京报网红城市潜力榜50强(2025)》(下称"潜力榜")。江苏徐州跃升榜单首位,山西太原、山 东临沂、山东烟台和浙江温州等相较上一次榜单排序大幅靠前,山东泰安、河北沧州和四川绵阳等12座 城市首次上榜。 在刚刚过去的"五一"假期,报告中的一些潜力城市迎来了"高光时刻"。徐州、温州、绵阳、沧州、太原 等网红潜力城市,在客流、消费、活动、品牌等多维表现上集体"出圈",从"榜单黑马"成长为备受市场 与游客关注的文旅新星。 与以往的短期爆红不同,这些网红潜力城市不再依赖单一打卡地或流量事件,而是以系统性供给、多层 次运营、可持续增长力,构建起走向"长红"的底层逻辑。新京智库梳理其中一些代表性城市,透视它们 如何从热度中突围、从流量中突变、从潜力中突进。 "五一"小长假,是观察一座城市文旅吸引力和市场承载力的"放大镜"。 对于那些入围"潜力 ...
连云港海州区:低空经济热潮涌动 无人机科技展点亮城市新名片
Huan Qiu Wang Zi Xun· 2025-05-08 01:22
Group 1 - The core idea of the news is the successful integration of technology and cultural tourism in Lianyungang's Haizhou District, leveraging the White Tiger Mountain Temple Fair to promote low-altitude economy through innovative activities like drone performances and land-air linkage sales [1][3]. - During the temple fair, drone-related activities generated over 500,000 yuan in revenue and attracted more than 200,000 participants, establishing a new benchmark for low-altitude economic applications in the Huaihai region [1][3]. - The event showcased the potential of drone soft-screen advertising, which improved advertising conversion efficiency by 60% compared to traditional methods, demonstrating a significant advancement in promotional strategies [3][5]. Group 2 - The integration of technology into the consumer experience was evident, with a 2.8-kilometer main venue where drones facilitated fresh agricultural product deliveries within five minutes of order placement, averaging 30 deliveries per day [5][7]. - The event also featured various consumer engagement activities, such as offering experience vouchers for drone soccer, VR virtual flight, and DIY drone activities, enhancing the overall visitor experience [5][7]. - Lianyungang Low Altitude Investment Company established over ten application scenarios to support businesses and convenience for the public, creating an "experience-training-employment" industrial chain, which indicates the potential for economic benefits from low-altitude economy and cultural tourism integration [7].