Core Viewpoint - The company reported strong growth in its main brand's offline, children's clothing offline, and e-commerce sales, with year-on-year increases of approximately 10%, 10%, and 20% respectively, indicating robust performance in various sales channels [1] Group 1: Operational Performance - The company achieved a discount rate of approximately 7.1, maintaining relative stability in pricing [1] - The inventory turnover ratio for Q4 2024 is projected to be between 4.5 to 5 times, reflecting stable inventory management [1] - The new "361-degree Super Store" format was successfully launched, with 49 stores opened by mid-2025 and a target of 80-100 stores for the entire year [1] Group 2: Store Format and Location Strategy - The new super stores have a larger area of 900-1000 square meters and an increased SKU count of 700-800 compared to conventional stores, enhancing product variety [1] - The distribution of the newly opened super stores is 6% in first-tier cities, 40% in second-tier cities, and 54% in third-tier and below, indicating a strategic focus on urban expansion [1] - The layout includes 55% in department stores, 25% in outlet malls, and 20% in street shops, which is an increase in presence in first and second-tier cities and non-street shop formats [1] Group 3: Product Development and Market Position - The running and basketball categories continue to grow rapidly, with new product launches such as the "Fei Biao Future 2" racing shoes and "Kuang Biao 2" basketball shoes [1] - The company is enhancing its brand image through sponsorship of events like the Qingdao Marathon and hosting its own brand IP events [1] - New high-quality and cost-effective products have been introduced in badminton shoes, sun protection clothing, and women's tennis, contributing to rapid growth in these segments [1] Group 4: Financial Forecast and Investment Rating - The company is expected to maintain industry-leading growth rates by deepening its penetration in lower-tier markets and accelerating the opening of super stores [2] - The projected net profits for 2025-2027 are 1.3 billion, 1.46 billion, and 1.62 billion respectively, with corresponding PE ratios of 7, 6, and 6 times [2] - The investment rating is maintained at "Buy" based on the company's growth strategy and market performance [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is successfully expanding its "super premium store" format, maintaining its leading position in the market [8] - The company has achieved significant revenue growth, with total revenue projected to reach RMB 10,074 million in 2024, representing a year-on-year increase of 18.26% [1] - The company is focusing on high-quality and cost-effective new products, which is expected to drive continued industry-leading growth [8] Financial Projections - Total revenue (in million RMB) is forecasted as follows: - 2023: 8,518 - 2024: 10,074 (20.24% YoY) - 2025: 11,377 (18.26% YoY) - 2026: 12,653 (12.94% YoY) - 2027: 13,990 (10.57% YoY) [1] - Net profit attributable to the parent company (in million RMB) is projected as follows: - 2023: 961.43 - 2024: 1,148.62 (28.68% YoY) - 2025: 1,304.14 (19.47% YoY) - 2026: 1,457.57 (13.54% YoY) - 2027: 1,616.25 (10.89% YoY) [1] - The latest diluted EPS (in RMB) is expected to be: - 2023: 0.46 - 2024: 0.56 - 2025: 0.63 - 2026: 0.70 - 2027: 0.78 [1] - The P/E ratio is projected as follows: - 2023: 9.67 - 2024: 8.09 - 2025: 7.13 - 2026: 6.38 - 2027: 5.75 [1] Business Development - The company has opened 49 new "super premium stores" in the first half of 2025, with a target of 80-100 for the entire year [8] - The new store format has a significantly larger area (900-1000 square meters) and a higher SKU count (700-800) compared to regular stores, which is expected to enhance customer traffic and sales metrics [8] - The company is actively expanding in niche markets such as running and basketball, with new product launches and sponsorships to enhance brand image [8]