Core Viewpoint - 361 Degrees has demonstrated strong financial performance in the first half of 2025, achieving revenue of 5.705 billion yuan, a year-on-year increase of 11%, and a net profit of 858 million yuan, up 8.6%, while also enhancing shareholder returns with a dividend payout ratio of 45% [1][2]. Group 1: Financial Performance - 361 Degrees reported a revenue of 5.705 billion yuan for the first half of 2025, marking an 11% increase year-on-year [1]. - The net profit for the same period reached 858 million yuan, reflecting an 8.6% growth compared to the previous year [1]. - The company declared an interim dividend of 20.4 Hong Kong cents, with a payout ratio of 45% [1]. Group 2: Market Position and Competitive Advantage - In a challenging market environment, 361 Degrees stands out with a double-digit growth rate, while other major brands like Nike reported a 21% decline in sales in China [1][2]. - The company has successfully entered the first tier of Chinese sports brands, with revenue expected to exceed 10 billion yuan in 2024, enhancing its growth potential [1][2]. Group 3: Product Development and Innovation - 361 Degrees has launched over 230 new technology products in the first half of 2025, focusing on high quality-to-price ratio and a diverse product matrix [6][10]. - The company has introduced several innovative products across various sports categories, including running, basketball, cycling, and badminton, enhancing consumer experience [6][8]. Group 4: Brand Engagement and Emotional Connection - 361 Degrees has focused on building emotional resonance with consumers, enhancing brand loyalty through participation in major sports events and community engagement [11][12]. - The brand has established a strong presence in professional sports, sponsoring events and athletes, which has helped to strengthen its market recognition and consumer trust [16][19]. Group 5: Business Expansion and Globalization - The company is expanding its retail footprint with the introduction of "super premium" stores, aiming to enhance customer experience and operational efficiency [10][20]. - 361 Degrees has achieved significant growth in cross-border e-commerce, with a 94% year-on-year increase in sales, and has opened its first overseas store in Kuala Lumpur, marking a key step in its Southeast Asia expansion [24][25].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][9]. Core Insights - The company has shown strong performance in Q2 2025, with a 10% year-on-year increase in retail sales for its main brand and children's clothing, and a 20% increase in overall e-commerce sales [5][8]. - The company has successfully expanded its new retail format, with 49 stores opened by H1 2025, enhancing operational efficiency and customer experience [5][8]. - The company continues to innovate and launch new products to meet diverse market demands, particularly in the running and basketball segments [5][8]. Summary by Sections Financial Performance - In Q2 2025, the main brand's retail sales increased by 10%, children's clothing retail sales also rose by 10%, and e-commerce platform sales grew by 20% [5]. - During the "618" shopping festival, the company's e-commerce sales surged by 94%, ranking third among domestic brands [5]. Retail Expansion - The company has accelerated the expansion of its new retail format, with 49 stores opened, including 45 large stores and 4 children's clothing stores [5]. - The stores offer a comprehensive range of products and utilize a self-service shopping model to enhance customer convenience [5]. Product Innovation - The company has launched several new products, including the "Flying Speed FUTURE2" running shoes and the "Qianxing 1.0" training shoes, focusing on high cost-performance ratios [5][8]. - New product lines in basketball and cycling have also been introduced, catering to various consumer needs [5][8]. Financial Projections - Projected revenue for 2025 is 11,332.7 million RMB, with a growth rate of 12.5% [7]. - Expected net profit for 2025 is 1,294.5 million RMB, reflecting a growth rate of 12.7% [7].

Core Viewpoint - The company reported strong growth in its main brand's offline, children's clothing offline, and e-commerce sales, with year-on-year increases of approximately 10%, 10%, and 20% respectively, indicating robust performance in various sales channels [1] Group 1: Operational Performance - The company achieved a discount rate of approximately 7.1, maintaining relative stability in pricing [1] - The inventory turnover ratio for Q4 2024 is projected to be between 4.5 to 5 times, reflecting stable inventory management [1] - The new "361-degree Super Store" format was successfully launched, with 49 stores opened by mid-2025 and a target of 80-100 stores for the entire year [1] Group 2: Store Format and Location Strategy - The new super stores have a larger area of 900-1000 square meters and an increased SKU count of 700-800 compared to conventional stores, enhancing product variety [1] - The distribution of the newly opened super stores is 6% in first-tier cities, 40% in second-tier cities, and 54% in third-tier and below, indicating a strategic focus on urban expansion [1] - The layout includes 55% in department stores, 25% in outlet malls, and 20% in street shops, which is an increase in presence in first and second-tier cities and non-street shop formats [1] Group 3: Product Development and Market Position - The running and basketball categories continue to grow rapidly, with new product launches such as the "Fei Biao Future 2" racing shoes and "Kuang Biao 2" basketball shoes [1] - The company is enhancing its brand image through sponsorship of events like the Qingdao Marathon and hosting its own brand IP events [1] - New high-quality and cost-effective products have been introduced in badminton shoes, sun protection clothing, and women's tennis, contributing to rapid growth in these segments [1] Group 4: Financial Forecast and Investment Rating - The company is expected to maintain industry-leading growth rates by deepening its penetration in lower-tier markets and accelerating the opening of super stores [2] - The projected net profits for 2025-2027 are 1.3 billion, 1.46 billion, and 1.62 billion respectively, with corresponding PE ratios of 7, 6, and 6 times [2] - The investment rating is maintained at "Buy" based on the company's growth strategy and market performance [2]

Group 1: Market Overview - The Hong Kong stock market has seen a continuous rise, with the Hang Seng Index closing at 24,590 points, up 386 points or 1.60% [2] - The trading volume in the main board increased significantly to HKD 288.4 billion, a rise of 37.1% compared to the previous day [2] - Northbound trading maintained a net inflow status, with a net inflow of HKD 3.824 billion, although this was a decrease of 53.6% from the previous day [2] Group 2: Sector Performance - Among the 12 Hang Seng Composite Industry Indices, 8 sectors rose while 4 fell, with consumer discretionary, healthcare, and information technology leading the gains, rising between 2.48% and 3.72% [3] - The sectors that experienced declines included energy, consumer staples, real estate, and industrials, with decreases ranging from 0.09% to 0.47% [3] Group 3: Company Analysis - 361 Degrees (1361.HK) - The company reported a robust performance in Q2 2025, with its main brand and children's clothing lines both achieving approximately 10% growth in offline sales, while e-commerce sales surged by about 20% [6] - The company continues to innovate with new product launches across various categories, including running shoes and basketball shoes, enhancing consumer choice [6] - 361 Degrees is actively expanding its superstore concept, with plans to increase the number of superstores from 49 to an estimated 80-100 by the end of the year, aiming for an annual store efficiency of nearly HKD 10 million [7] Group 4: Investment Recommendations - The company has a strong focus on high cost-performance and functional product development, with a positive outlook on new store formats contributing to revenue growth [7] - Earnings per share (EPS) forecasts for 2025-2027 are projected at HKD 0.60, HKD 0.69, and HKD 0.76, with a target price of HKD 6.6 based on a 10x PE ratio for 2025, maintaining a "Buy" rating [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is successfully expanding its "super premium store" format, maintaining its leading position in the market [8] - The company has achieved significant revenue growth, with total revenue projected to reach RMB 10,074 million in 2024, representing a year-on-year increase of 18.26% [1] - The company is focusing on high-quality and cost-effective new products, which is expected to drive continued industry-leading growth [8] Financial Projections - Total revenue (in million RMB) is forecasted as follows: - 2023: 8,518 - 2024: 10,074 (20.24% YoY) - 2025: 11,377 (18.26% YoY) - 2026: 12,653 (12.94% YoY) - 2027: 13,990 (10.57% YoY) [1] - Net profit attributable to the parent company (in million RMB) is projected as follows: - 2023: 961.43 - 2024: 1,148.62 (28.68% YoY) - 2025: 1,304.14 (19.47% YoY) - 2026: 1,457.57 (13.54% YoY) - 2027: 1,616.25 (10.89% YoY) [1] - The latest diluted EPS (in RMB) is expected to be: - 2023: 0.46 - 2024: 0.56 - 2025: 0.63 - 2026: 0.70 - 2027: 0.78 [1] - The P/E ratio is projected as follows: - 2023: 9.67 - 2024: 8.09 - 2025: 7.13 - 2026: 6.38 - 2027: 5.75 [1] Business Development - The company has opened 49 new "super premium stores" in the first half of 2025, with a target of 80-100 for the entire year [8] - The new store format has a significantly larger area (900-1000 square meters) and a higher SKU count (700-800) compared to regular stores, which is expected to enhance customer traffic and sales metrics [8] - The company is actively expanding in niche markets such as running and basketball, with new product launches and sponsorships to enhance brand image [8]

Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [1] Core Views - In Q2 2025, the main brand's offline retail revenue recorded approximately 10% growth, while the children's clothing brand also saw about 10% growth. E-commerce platforms experienced around 20% growth [2][3] - The company continues to introduce new products to meet diverse consumer demands and has expanded its super stores to 49 locations, with stable inventory and discount levels [3][5] Summary by Relevant Sections Revenue Growth - In Q2 2025, adult apparel offline revenue grew approximately 10%, children's apparel offline revenue also grew about 10%, and e-commerce revenue increased by around 20%, although the growth rate has slowed compared to previous quarters [4][5] Product Development - The company is actively launching competitive new products in various categories, including running shoes and basketball shoes. Notable new releases include the FUTURE 2 and Q弹超 6 running shoes, and the 禅 7 basketball shoes [5] Channel Expansion - The number of super stores has expanded to 49, with 39 new stores opened in Q2. The stores focus on comprehensive category coverage and a one-stop shopping experience, with an expected total of 80-100 new stores for the year [5][6] Inventory and Discount Management - The inventory-to-sales ratio remains stable at 4.5-5.0, with retail discounts around 71%, showing no significant year-on-year change and a slight increase quarter-on-quarter [6] Financial Forecast - The company maintains its profit forecast, expecting net profits of 1.3 billion, 1.46 billion, and 1.63 billion yuan for 2025-2027, representing year-on-year growth rates of 13.1%, 12.2%, and 11.8% respectively. The target price is maintained at 4.7-5.4 HKD, corresponding to a PE ratio of 7-8x for 2025 [8][9]