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腾讯视频会招商:《长安的荔枝》投放品牌超30家丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-19 05:02
Group 1 - The drama "The Lychee of Chang'an" has attracted over 30 brands for advertising, including major names like Tmall, Budweiser, and Longan Auto [1][2] - Various products have been launched in collaboration with the drama, such as the "Guifei-style" lychee from Baiguoyuan and several co-branded items from Luckin Coffee [1] - The enthusiasm for "The Lychee of Chang'an" is evident in the oversaturation of advertising from infant formula brands and dairy products [1] Group 2 - As of June 17, "The Lychee of Chang'an" ranked second in the drama ratings, behind "Lingjiang Xian" [4][5] - Tencent Video has played a crucial role in the success of "The Lychee of Chang'an," leveraging its ecosystem to create a mature business model that integrates the entire industry chain [6] Group 3 - The average price of pork in China's wholesale markets remained stable at 20.24 yuan per kilogram as of June 18 [14] - During the "618" shopping festival, the price of Feitian Moutai dropped below 2000 yuan, with the lowest price recorded at 1840 yuan on Pinduoduo [15]