Core Viewpoint - China's consumption upgrade is at a critical stage, presenting significant opportunities as the second-largest consumer market globally. The article highlights new practices in Shanghai as it develops into an international consumption center by 2025 [1]. Group 1: Urban Revitalization and Consumer Engagement - The West Bund in Xuhui District has transformed industrial relics into a vibrant cultural and commercial landmark, showcasing successful urban revitalization efforts [3]. - A recent extreme sports event attracted nearly 900 athletes from 34 countries, with about 80,000 attendees, marking a 60% increase compared to 2024 [5]. - The New Heaven and Earth shopping district has seen a 40% increase in foot traffic due to various community events, with some merchants reporting sales increases of 2-3 times during these events [11]. Group 2: Innovative Consumption Experiences - The launch of a themed dining cruise on the Suzhou River has created a unique dining experience, contributing to record visitor numbers for both the cruise and nearby shopping areas [13]. - Shanghai has introduced night-time consumption vouchers and extended operating hours in key areas, enhancing the "Night Shanghai" consumption experience [14]. - The integration of sports events with tourism is emerging as a significant trend, with various locations in the Yangtze River Delta exploring new business models that combine sports, culture, and travel [16]. Group 3: Diverse Consumer Demands - Young consumers are increasingly seeking experiences that provide emotional value, as seen in the popularity of indoor climbing facilities and pet-friendly accommodations [27][30]. - The silver economy is also evolving, with travel agencies responding to older consumers' desires for high-quality, slow-paced travel experiences [29][32]. - Policies are being implemented to support the growth of the silver economy, including the introduction of "silver tourism trains" to cater to older travelers [33].

记者 李宝花 上海"一江一河"水上游览近日陆续上新。继此前苏州河水上游览开出"90年代旧时光"号怀旧主题游 船后，融合了百年工业遗存底蕴与国际级艺术商圈氛围的浦江游览龙华码头观光游也将于今天启动常态 化运营，为市民游客带来申城水上观光新体验。 今年5月19日"中国旅游日"，徐汇龙华码头航线"云锦公主"号游船首次试航。试航百余天以来，浦 江游览集团通过"游船+"模式成功验证五大主题场景，宠物、电音、亲子、演艺、运动等主题航班陆续 推出，以多业态联动为"一江一河"世界级滨水区注入鲜活内容。其中，宠物友好航班推出后颇受欢迎， 名额被一抢而空。 航线常态化运行后，龙华码头1小时滨江环线成为基础产品。游船从龙华码头出发，抵达卢浦大桥 后掉头，沿途经过西岸梦中心、龙美术馆、久事国际马术中心、东方体育中心等申城地标建筑。与此前 主要集中在十六铺码头出发、观赏外滩和陆家嘴风景的游船线相比，这条新航线主打"快旅慢游"轻松体 验，不仅是人文与生态共生的水岸会客厅，也是城市的流动观景台。 浦江游览集团还积极联动西岸梦中心周边商户，逐步推出多维度增值产品矩阵，涵盖餐饮主题、宠 物友好及节庆特别航班。餐饮主题航班聚焦"江上下午茶"轻食 ...