上 市 公 司 公 司 研 究 / 公 司 点 评 证 券 研 究 报 告 | 基础数据: | 2025 年 12 月 31 日 | | --- | --- | | 每股净资产（元） | 2.31 | | 资产负债率% | 67.07 | | 总股本/流通 A 股（百万） | 311/226 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： -50% 0% 50% 100% 150% 03-25 04-25 05-25 06-25 07-25 08-25 09-25 10-25 11-25 12-25 01-25 02-25 03-25 若羽臣 沪深300指数 (收益率) 相关研究 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 王盼 A0230523120001 wangpan@swsresearch.com 聂霜 A0230524120002 nieshuang@swsresearch.com 联系人 王盼 A0230523120001 wangpan@swsresearch.com | 市场数据： | 2026 年 03 月 ...

Core Viewpoint - Ruo Yu Chen has been awarded the "Golden Bridge Award for Outstanding Brand Influence Enterprise," highlighting its significant achievements in brand building and industry influence, establishing its benchmark position in the high-quality development wave of the consumer goods industry [1][3]. Group 1: Brand Development - The award signifies Ruo Yu Chen's self-owned brand influence has reached the top tier of the industry, providing strong momentum for brand upgrades and market expansion [3]. - Ruo Yu Chen is a technology-driven, consumer-centric new consumer brand company focused on high-quality, differentiated products that meet unmet consumer needs in emotional value, functional value, scenario experience, and self-expression [3]. - The company has launched several self-owned brands since 2020, including the high-end fragrance home cleaning brand LYCOCELLE, the scientific anti-aging brand FineNutri, and NuiBay, showcasing its vibrant brand development [3]. Group 2: Product Innovation - LYCOCELLE has quickly entered the market by identifying gaps in the high-end home cleaning market, leveraging natural plant-based formulas and exceptional product experiences to lead the trend of fragrance in home cleaning [3]. - The brand has developed a product matrix that includes laundry liquids, fragrance laundry beads, floor cleaners, and more, consistently ranking in the top three of various home cleaning category lists [3]. - LYCOCELLE has innovatively introduced a laundry bead with a 30% high-concentration fragrance oil formula, making each bead comparable to a piece of art [4]. Group 3: Brand Narrative - LYCOCELLE collaborates with beloved IPs like Audrey Hepburn and Hello Kitty to deepen its fragrance narrative, enhancing brand storytelling [6]. Group 4: Market Performance - The scientific anti-aging dietary supplement brand FineNutri is a significant expansion into the health sector, focusing on different causes of aging and user needs across various age groups [8]. - FineNutri achieved rapid market performance, with retail sales exceeding 500 million yuan within 12 months of launch, setting a record for growth in the oral anti-aging brand category [9]. Group 5: Future Outlook - The award is a testament to Ruo Yu Chen's self-owned brand strength and marks a new starting point for continuous innovation and development [11]. - The company aims to leverage this recognition to further enhance the quality of its self-owned brands and improve product research and brand operation capabilities, writing a new chapter in high-quality brand influence development [11].