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从功能到感官:香氛经济在个人与家庭护理品类中的增长之路
凯度消费者指数· 2025-10-10 03:57
当快节奏、高压力成为日常生活的代名词,来自情绪的深层需求正在慢慢改写 个人与家庭 护理 的消费逻辑。这两大品类的消费已从单纯的功能满足,转向对感官慰藉与心灵疗愈的 追求。 香氛经济正悄然到来。 二、成分研发与技术创新形成产品壁垒 当人们在清晨从柑橘香的洗面奶中醒来,在紧张工作中用松木香护手霜安抚焦虑 ,再 到深 夜钻入带着花果香的柔软睡衣,这些带着嗅觉魔法的个人与家庭护理产品,早已超越其使用 功能本身。 举手投足间 所带来的香气是现代人疗愈自我、营造家庭仪式感的出口。 一场 关于 "感官慰藉" 的消费革命正在上演 。 例如,在身体护理品类中,香氛功效的市场表现尤为突出。 Worldpanel消费者指数的数 据显示, 截至2025年第二季度的52周, 带有香氛功效和情绪体验属性的身体乳产品连续 两年保持双位数增长 ,其销额占比也显著扩大。显然,香氛已成为个人与家庭护理品类增 长的重要驱动因素。 本文将从 消费需求升级 和 成分与技术创新 两个角度,对这一趋势背后的核心驱动力进行 解析。 一、消费者的情绪价值需求推动消费决策升级 如今,香氛已成为满足情绪需求的重要载体,品牌通过花香、木质香、柑橘香等不同的香调 来 ...
【机构调研记录】贝莱德基金管理调研若羽臣
Zheng Quan Zhi Xing· 2025-08-22 00:17
Group 1 - BlackRock Fund Management recently conducted research on the listed company Ruoyuchen (003010), focusing on product and channel planning, marketing strategies, and brand expansion [1] - Ruoyuchen plans to increase investment in fragrance laundry liquid and expand both online and offline channels, with new brands NuiBay and VitaOcean being introduced [1] - The company achieved the top position in Tmall's new fish oil product category in the first month of launching its Ruby Oil product [1] Group 2 - Ruoyuchen chose to list on the Hong Kong Stock Exchange due to a favorable policy environment, enhanced liquidity, and alignment with future business development needs [1] - The funds raised from the H-share listing will be primarily used for global resource integration and to explore high-quality industry resources in the health, personal care, and home cleaning sectors [1] - BlackRock Fund Management, established in 2020, has an asset management scale of 6.86 billion yuan, ranking 152 out of 210 in total public funds [2]
【机构调研记录】长信基金调研若羽臣
Zheng Quan Zhi Xing· 2025-08-22 00:17
Group 1 - Changxin Fund recently conducted research on the listed company Ruoyuchen (003010), focusing on product and channel planning, marketing strategies, and brand expansion [1] - The company plans to increase investment in fragrance laundry liquid and expand both online and offline channels, with new brands NuiBay and VitaOcean being introduced [1] - Ruoyuchen's fish oil product topped the Tmall new product list in its first month of launch, indicating strong market performance [1] Group 2 - The decision to list on the Hong Kong Stock Exchange was influenced by a favorable policy environment, enhanced liquidity, and alignment with the company's future business development needs [1] - The fundraising from the H-share listing will primarily be used for global resource integration and to explore high-quality industry resources in health, personal care, and household cleaning sectors [1] - Changxin Fund has an asset management scale of 190.639 billion yuan, ranking 38th among 210 funds, with a notable performance of its best fund product showing a 94.67% growth over the past year [2]
【机构调研记录】鹏扬基金调研冰轮环境、若羽臣等3只个股(附名单)
Zheng Quan Zhi Xing· 2025-08-22 00:17
Group 1: Company Insights - Pengyang Fund recently conducted research on three listed companies, including Ice Wheel Environment, Ruoyu Chen, and Desai Xiyi [1][2][3] - Ice Wheel Environment reported a revenue of 3.12 billion yuan in the first half of 2025, a year-on-year decline of 7%, with a net profit of 266 million yuan, down 20% [1] - The company's overseas business grew significantly by 30%, reaching 1.02 billion yuan, while domestic demand faced short-term pressure [1] - Desai Xiyi achieved a revenue of 14.644 billion yuan in the first half of 2025, a year-on-year increase of 25.25%, with a net profit of 1.223 billion yuan, up 45.82% [3] - The smart driving business of Desai Xiyi generated 4.147 billion yuan in revenue, reflecting a growth of 55.49% [3] Group 2: Strategic Developments - Ice Wheel Environment is implementing a "Towards the Sea" strategy to enhance its overseas sales network and manufacturing capacity [1] - Ruoyu Chen plans to expand its product offerings in the fragrance laundry liquid segment and enhance its online and offline channels [2] - The company aims to optimize its revenue structure by reducing reliance on its agency operations and focusing on self-owned brands [2] - Desai Xiyi is expanding its international presence with factories in Indonesia and Mexico, and a smart factory in Spain set to start production in 2026 [3] Group 3: Market Position and Performance - Ice Wheel Environment's low-temperature refrigeration segment generated 1.73 billion yuan in revenue, accounting for 55% of total revenue [1] - Desai Xiyi's intelligent cockpit business reported sales of 9.459 billion yuan, an increase of 18.76% year-on-year [3] - Pengyang Fund has an asset management scale of 143.7 billion yuan, ranking 48th among 210 funds, with a notable performance of its Pengyang North Certificate 50 Index A fund, which grew by 109.98% in the past year [3]
【私募调研记录】丹羿投资调研若羽臣、光威复材
Zheng Quan Zhi Xing· 2025-08-22 00:10
Group 1: Ruoyuchen - Ruoyuchen's recent institutional research covered product and channel planning, health brand demographics, marketing strategies, brand layout, and sales performance of Ruby Oil products [1] - The company plans to increase investment in fragrance laundry liquid and expand both online and offline channels, with new brands NuiBay and VitaOcean being introduced [1] - The decision to list on the Hong Kong Stock Exchange was influenced by a favorable policy environment, enhanced liquidity, industry demonstration effects, and alignment with future business development needs [1] - The H-share listing proceeds will be primarily used for global resource integration and to explore quality industry resources in health, personal care, and household cleaning sectors [1] Group 2: Guangwei Composites - Guangwei Composites' institutional research focused on advancements and outlook in various fields, particularly in carbon fiber applications [2] - The company is facing challenges in the civil carbon fiber sector due to unfavorable pricing and operational difficulties, exacerbated by overcapacity and policy incentives [2] - The Baotou project is expected to commence production in the second half of 2024, with an initial capacity of 4,000 tons, although it has not yet reached breakeven [2] - The company anticipates significant revenue from M40J and M55J fibers by the first half of 2025, with optimistic market prospects [2] - Research and development efforts are focused on expanding carbon fiber applications across various sectors, including 3C electronics, robotics, and high-end equipment [2]
【私募调研记录】石锋资产调研若羽臣
Zheng Quan Zhi Xing· 2025-08-22 00:10
根据市场公开信息及8月21日披露的机构调研信息,知名私募石锋资产近期对1家上市公司进行了调研, 相关名单如下: 1)若羽臣 (上海石锋资产管理有限公司参与公司特定对象调研&电话会议) 调研纪要:本次机构调研内容涵盖若羽臣的产品和渠道规划、保健品牌人群画像及营销联动、保健品品 牌布局、红宝石油产品销售情况、港股上市原因、品牌出海计划、代运营业务展望及品牌收购计划。公 司将继续加大香氛洗衣液投入,拓展线上线下渠道,新增布局NuiBay和VitaOcean,红宝石油上线首月 登顶天猫鱼油新品榜TOP1。选择港股上市因政策环境友好、港股流动性增强、行业示范效应与资本需 求、契合公司未来业务发展需要。将以绽家为主,先考虑东南亚市场布局,自有品牌与品牌管理业务推 动营收结构优化,代运营依赖度降低。H股上市募资主要用于全球资源整合布局,挖掘大健康、个护及 家清行业的优质产业资源。 机构简介: 上海石锋资产管理有限公司成立于2015年,实缴资本1000万元,协会观察会员,具备"3+3"投顾资格, 已获四大报股票策略全满贯:2座中国证券报金牛奖,2座上海证券报金阳光奖,2座证券时报金长江 奖,2座中国基金报英华奖,还包括金樟奖 ...
【私募调研记录】同犇投资调研冰轮环境、若羽臣等3只个股(附名单)
Zheng Quan Zhi Xing· 2025-08-22 00:10
Group 1: Ice Wheel Environment - The company reported a revenue of 3.12 billion yuan in the first half of 2025, a year-on-year decline of 7%, with a net profit of 266 million yuan, down 20% [1] - Domestic business faces short-term market pressure with a revenue of 2.1 billion yuan, while overseas business grew significantly by 30%, reaching 1.02 billion yuan [1] - The company is implementing a "Towards the Sea" strategy, focusing on expanding its overseas sales network and enhancing local manufacturing capacity [1] Group 2: Ruoyuchen - The company is expanding its product and channel planning, particularly in the health product sector, and has launched new brands such as NuiBay and VitaOcean [2] - The decision to list on the Hong Kong Stock Exchange is driven by favorable policy environments and increased liquidity, aligning with the company's future business development needs [2] - The H-share listing will primarily fund global resource integration and optimize revenue structure in the health, personal care, and home cleaning industries [2] Group 3: East China Pharmaceutical - The company has made significant progress in innovative drug research and development, particularly in ADC, autoimmune, and endocrine fields [3] - Several products in the ADC field are in clinical stages, with ongoing development in autoimmune and endocrine areas targeting GLP-1 [3] - Innovative drug business revenue continues to grow, accounting for nearly 15% of total revenue in the first half of the year [3]
【私募调研记录】彤源投资调研冰轮环境、若羽臣
Zheng Quan Zhi Xing· 2025-08-22 00:10
调研纪要:本次机构调研内容涵盖若羽臣的产品和渠道规划、保健品牌人群画像及营销联动、保健品品 牌布局、红宝石油产品销售情况、港股上市原因、品牌出海计划、代运营业务展望及品牌收购计划。公 司将继续加大香氛洗衣液投入,拓展线上线下渠道,新增布局NuiBay和VitaOcean,红宝石油上线首月 登顶天猫鱼油新品榜TOP1。选择港股上市因政策环境友好、港股流动性增强、行业示范效应与资本需 求、契合公司未来业务发展需要。将以绽家为主,先考虑东南亚市场布局,自有品牌与品牌管理业务推 动营收结构优化,代运营依赖度降低。H股上市募资主要用于全球资源整合布局,挖掘大健康、个护及 家清行业的优质产业资源。 机构简介: 公司注册资本3000万元,是从事证券投资、资产管理、投资咨询、企业管理咨询的专业投资管理公司, 是一家结合境内外多家金融、投资公司经验,立足于中国进行综合投资的企业。 以上内容为证券之星据公开信息整理,由AI算法生成(网信算备310104345710301240019号),不构成投资建议。 根据市场公开信息及8月21日披露的机构调研信息,知名私募彤源投资近期对2家上市公司进行了调研, 相关名单如下: 1)冰轮环境 ...
【私募调研记录】睿扬投资调研若羽臣
Zheng Quan Zhi Xing· 2025-08-22 00:10
机构简介: 公司成立于2017年1月,目前主要开展投资于二级市场的私募证券投资基金业务,公司的管理人登记编 码:P1062872,观察会员编码:GC190030259,具有"3+3"投顾资格。目前资产管理规模约100亿,基金 经理平均从业年限超过10年。 根据市场公开信息及8月21日披露的机构调研信息,知名私募睿扬投资近期对1家上市公司进行了调研, 相关名单如下: 1)若羽臣 (上海睿扬投资管理有限公司参与公司特定对象调研&电话会议) 调研纪要:本次机构调研内容涵盖若羽臣的产品和渠道规划、保健品牌人群画像及营销联动、保健品品 牌布局、红宝石油产品销售情况、港股上市原因、品牌出海计划、代运营业务展望及品牌收购计划。公 司将继续加大香氛洗衣液投入,拓展线上线下渠道,新增布局NuiBay和VitaOcean,红宝石油上线首月 登顶天猫鱼油新品榜TOP1。选择港股上市因政策环境友好、港股流动性增强、行业示范效应与资本需 求、契合公司未来业务发展需要。将以绽家为主,先考虑东南亚市场布局,自有品牌与品牌管理业务推 动营收结构优化,代运营依赖度降低。H股上市募资主要用于全球资源整合布局,挖掘大健康、个护及 家清行业的优质产 ...
【私募调研记录】理成资产调研若羽臣
Zheng Quan Zhi Xing· 2025-08-22 00:10
Group 1 - The core focus of the recent institutional research by Shanghai Licheng Asset Management is on the company Ruoyuchen, covering aspects such as product and channel planning, target demographics for health brands, marketing strategies, and brand acquisition plans [1] - Ruoyuchen plans to increase investment in fragrance laundry liquids and expand both online and offline channels, with new brands NuiBay and VitaOcean being introduced [1] - The company achieved a significant milestone by having its Ruby Oil product reach the top of Tmall's fish oil new product ranking in its first month of launch [1] Group 2 - The decision to list on the Hong Kong Stock Exchange is attributed to a favorable policy environment, enhanced liquidity, industry demonstration effects, and alignment with the company's future business development needs [1] - The fundraising from the H-share listing will primarily be used for global resource integration, focusing on high-quality industry resources in the health, personal care, and household cleaning sectors [1] - Shanghai Licheng Asset Management is one of the earliest established private equity management companies in China, with a focus on growth stock investment and a management scale exceeding 10 billion yuan [2]