星霜辞旧岁，灯火赴新程。元旦假期，安顺古城"镇宁故事店"内新年氛围浓郁、人气鼎盛。由镇宁自治县商务 局、镇宁自治县融媒体中心联合开展的"甜蜜镇宁·开年有礼——黄果树酒暨农特产品新年品鉴展"活动热闹开展 着。作为镇宁自治县2026年首场促消费活动，此次活动凭借丰富的镇宁本地特产供给与热烈的购销氛围，顺利打 响新年消费"开门红"，以红火态势拉开镇宁自治县年度促消费活动序幕，为新年消费市场注入强劲活力。 此次展销活动紧扣"本地风味、年货必备"核心主题，聚焦镇宁特色农特产品，展品刚摆放整齐，就吸引了大批游 客和市民涌入。各个展位前都围满了采购者，工作人员一边麻利地整理商品，一边热情地向大家介绍："这是咱们 本地酿造的黄果树美酒，纯粮食发酵，您先尝一口试试!"餐桌风味区更是香气四溢，蒜香油辣椒、香菇牛肉酱的 浓郁香味老远就能闻到，"这个酱拌面条肯定香!给我来两瓶!"安顺市民李先生话音刚落，就有几位市民跟着下 单；旁边的香肠、腊肉等摊位上，充满地域特色的腊味摆得满满当当，工作人员现场切片供大家试吃，地道的烟 火气让不少人纷纷上前询问价格、称重打包。 (插图3) 游客市民争相购买。 活动现场，镇宁融媒体中心在现场精心布置的 ...

Core Insights - The brand "Lao Gan Ma" is experiencing a significant trust crisis, attributed to changes in product quality and brand strategy since the founder's retirement in 2014 [2][3][4] - The introduction of new products and a shift in pricing strategy have led to a decline in sales of classic products, causing confusion among long-time customers [3][4] - The brand's image has suffered due to controversial marketing decisions and quality complaints, leading to a significant drop in consumer preference among younger demographics [5][6] Product Quality and Changes - The replacement of traditional chili peppers with cheaper alternatives has resulted in a loss of the original flavor, with over 83% of participants in a taste test able to distinguish between older and newer products [2] - The cost-cutting measures have saved the company nearly 400 million yuan annually but compromised the core taste that consumers associate with the brand [2][3] Brand Strategy and Market Position - The expansion into over twenty new product lines has led to a decline in the sales rate of classic products by 30%, creating pressure on inventory management [3] - The price increase from 7-10 yuan to 15-20 yuan for certain products has alienated consumers, with social media discussions highlighting the perception of "unaffordable" products [3][4] Marketing and Consumer Perception - The brand's shift from a no-advertising policy to spending millions on celebrity endorsements has not resonated with consumers, who continue to demand classic products [4] - Complaints regarding product quality have surged by 470% over five years, indicating a significant decline in consumer trust [4] Consumer Trends and Competitive Landscape - The preference for "Lao Gan Ma" among the 18-35 age group has plummeted from 67% in 2016 to 29% in 2022, reflecting a broader trend of younger consumers gravitating towards new brands [5] - Competitors like Hai Tian and Li Zi Qi are reshaping the market, emphasizing the need for "Lao Gan Ma" to reassess its value proposition and adapt to changing consumer needs [5][6]